{"id":27799,"date":"2023-07-11T16:53:29","date_gmt":"2023-07-11T14:53:29","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-video-network-donnees-dutilisation-2023\/"},"modified":"2025-12-21T17:11:04","modified_gmt":"2025-12-21T16:11:04","slug":"goldbach-video-network-donnees-dutilisation-2023","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/goldbach-video-network-donnees-dutilisation-2023\/","title":{"rendered":"Goldbach Video Network : Donn\u00e9es d\u2019utilisation 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Pour la septi\u00e8me fois d\u00e9j\u00e0, nous avons le plaisir de vous pr\u00e9senter l\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de nos r\u00e9seaux vid\u00e9o. Dans le cadre de cette \u00e9tude repr\u00e9sentative men\u00e9e en ligne en collaboration avec Dentsu Aegis, 1420 personnes \u00e2g\u00e9es de 15 \u00e0 64 ans ont \u00e9t\u00e9 interrog\u00e9es en Suisse al\u00e9manique et en Suisse romande. Les r\u00e9sultats confirment une fois de plus les atouts du Goldbach Video Network (GVN) en tant que canal publicitaire le plus performant en termes de port\u00e9e et d\u2019efficacit\u00e9. Nous avons r\u00e9sum\u00e9 ci-apr\u00e8s les principales conclusions de l\u2019\u00e9tude :   <\/p>\n<h2>Principales d\u00e9clarations<\/h2>\n<ul>\n<li>GVN \u00e9galement en 2023 avec la port\u00e9e la plus \u00e9lev\u00e9e (96 % par mois chez les 15 \u00e0 49 ans) en comparaison avec la concurrence (sur une base quotidienne, hebdomadaire et mensuelle ainsi que pour tous les groupes d\u2019\u00e2ge interrog\u00e9s)<\/li>\n<li>Le jeune groupe cible des 15 \u00e0 29 ans est \u00e9galement bien pris en charge par le GVN (95 % de port\u00e9e mensuelle)<\/li>\n<li>En tant que combinaison ou prolongation d\u2019une campagne, le GVN assure une port\u00e9e suppl\u00e9mentaire (jusqu\u2019\u00e0 73 % de plus)<\/li>\n<li>Les contenus du GVN sont toujours per\u00e7us comme tr\u00e8s cr\u00e9dibles, ce dont profitent les annonceurs<\/li>\n<\/ul>\n<h2>Le Goldbach Video Network avec une port\u00e9e plus grande que la concurrence<\/h2>\n<p>Avant YouTube, Netflix ou Instagram \u2013 le GVN atteint toujours plus d\u2019utilisateurs au sein du groupe cible pertinent pour la publicit\u00e9 des 15 \u00e0 49 ans avec une port\u00e9e de 96 % que la concurrence. Peu importe que les personnes interrog\u00e9es aient \u00e9t\u00e9 interrog\u00e9es sur leur utilisation quotidienne (55 %), hebdomadaire (88 %) ou mensuelle (96 %), le GVN a toujours obtenu les meilleurs r\u00e9sultats (graphique 1). Derri\u00e8re suivent YouTube (port\u00e9e mensuelle : 82 %) et le Ringier Digital Network (74 %).  <\/p>\n<p>Il en va de m\u00eame pour l\u2019utilisation par groupe d\u2019\u00e2ge (graphique 2) : dans tous les groupes d\u2019\u00e2ge, le GVN obtient les valeurs d\u2019utilisation les plus \u00e9lev\u00e9es par rapport \u00e0 la concurrence. Tr\u00e8s r\u00e9jouissant et int\u00e9ressant pour les annonceurs : m\u00eame au sein du jeune groupe cible des 15 \u00e0 29 ans, le GVN occupe la premi\u00e8re place avec 95 % de port\u00e9e mensuelle, suivi de YouTube (92 %) et Netflix (80 %). Les plateformes de r\u00e9seaux sociaux comme Instagram (67 %), TikTok (42 %) ou Facebook (41 %) affichent des port\u00e9es nettement plus faibles au sein du jeune groupe cible que le GVN.  <\/p>\n<p><strong>Graphique 1 : Port\u00e9e du GVN vs. concurrence par fr\u00e9quence<\/strong><br \/>\nPort\u00e9e en % \/ 15-49 ans \/ Suisse enti\u00e8re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ef4f7595e182b357171]\" data-title=\"grafik1_reichweite_v1\" title=\"grafik1_reichweite_v1\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27791\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-300x74.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-768x190.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1024x254.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1536x381.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Graphique 2 : Port\u00e9e du GVN vs. concurrence par groupe d\u2019\u00e2ge<\/strong><br \/>\nPort\u00e9e en % \/ mensuelle \/ Suisse enti\u00e8reYour Content Goes Here<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[afeb064b4b884b5e8f6]\" data-title=\"gvn2023_grafik2_reichweitezg\" title=\"gvn2023_grafik2_reichweitezg\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27792\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-300x74.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-768x190.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1024x254.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1536x381.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>Petite info suppl\u00e9mentaire : en moyenne, l\u2019utilisateur*trice moyen(ne) du GVN a 40 ans.<\/p>\n<h2>On n\u2019atteint pas seulement beaucoup de personnes, mais aussi des personnes aux int\u00e9r\u00eats vari\u00e9s<\/h2>\n<p>Gr\u00e2ce \u00e0 nos Networks \u00ab Best of \u00bb (BO), on n\u2019atteint pas seulement un large groupe cible, mais aussi un groupe cible tr\u00e8s sp\u00e9cifique, si on le souhaite. Ainsi, on atteint par exemple avec BO Food majoritairement de jeunes femmes, tandis que BO Games atteint principalement de jeunes hommes (graphique 3). <\/p>\n<p><strong>Graphique 3 : Positionnement des Networks Best-Of<br \/>\n<\/strong>Positionnement par \u00e2ge et sexe \/ Utilisation : mensuelle<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[5795ef3fa2e33c82920]\" data-title=\"gvn2023_grafik3_bonetwork_v2\" title=\"gvn2023_grafik3_bonetwork_v2\"><img decoding=\"async\" width=\"1200\" height=\"346\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp\" alt class=\"lazyload img-responsive wp-image-27793\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27553%27%20viewBox%3D%270%200%201920%20553%27%3E%3Crect%20width%3D%271920%27%20height%3D%27553%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-200x58.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-300x86.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-400x115.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-600x173.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-768x221.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-800x230.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1024x295.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1536x442.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>Fun-Facts \u00e0 ce sujet : l\u2019\u00e9tude a r\u00e9v\u00e9l\u00e9, de mani\u00e8re quelque peu surprenante, qu\u2019avec BO Football, on atteint particuli\u00e8rement beaucoup de personnes sensibles \u00e0 l\u2019environnement.<\/p>\n<h2>Renforcer l\u2019impact publicitaire avec le GVN<\/h2>\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, le Goldbach Video Network est en soi d\u00e9j\u00e0 un canal publicitaire avec une grande port\u00e9e. De plus, il est \u00e9galement tr\u00e8s efficace en combinaison avec d\u2019autres Networks ou en tant que prolongation d\u2019une campagne. Ici, on a le GVN avec une port\u00e9e de 96 %, l\u00e0 YouTube avec 82 %. Une grande partie des 15 \u00e0 49 ans, \u00e0 savoir 79 %, peut \u00eatre atteinte \u00e0 la fois via le GVN et via YouTube. Si vous combinez les deux canaux lors de votre campagne, YouTube n\u2019ajoute que 3 %, le GVN ajoute 17 % \u00e0 la port\u00e9e de YouTube (graphique 4). Gr\u00e2ce \u00e0 ce grand nombre d\u2019utilisateurs*trices exclusifs du GVN, il apporte une port\u00e9e suppl\u00e9mentaire en combinaison avec pratiquement chaque Network (graphique 5).     <\/p>\n<p><strong>Graphique 4 : Utilisateurs*trices exclusifs en tant que port\u00e9e suppl\u00e9mentaire<\/strong><br \/>\nPort\u00e9e suppl\u00e9mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti\u00e8re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d062707f506d86a0195]\" data-title=\"gvn2023_grafik4_zusaetzliche-reichweite\" title=\"gvn2023_grafik4_zusaetzliche-reichweite\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27794\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-300x74.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-768x190.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1024x254.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1536x381.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><strong>Graphique 5 : Port\u00e9e suppl\u00e9mentaire en %<\/strong><br \/>\nPort\u00e9e suppl\u00e9mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti\u00e8re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ef1e6497a9a67569ff3]\" data-title=\"gvn2023_grafik5_v1\" title=\"gvn2023_grafik5_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp\" alt class=\"lazyload img-responsive wp-image-27795\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-300x85.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-768x217.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1024x290.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1536x434.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>Et m\u00eame en tant que prolongation cross-m\u00e9dia de campagnes, le GVN contribue \u00e0 une plus grande port\u00e9e. Si, par exemple, le GVN est combin\u00e9 avec les cha\u00eenes TV Goldbach, le GVN apporte une port\u00e9e mensuelle suppl\u00e9mentaire de 21 % chez les 15 \u00e0 49 ans (graphique 6). <\/p>\n<p><strong>Graphique 6 : Port\u00e9e suppl\u00e9mentaire avec Goldbach TV en %<\/strong><br \/>\nPort\u00e9e suppl\u00e9mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti\u00e8re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8e9ecfd63c2b27a0d52]\" data-title=\"gvn2023_grafik6_v1\" title=\"gvn2023_grafik6_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" alt=\"Grafik Reichweit von Goldbach TV\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp\" class=\"lazyload img-responsive wp-image-27796\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-300x85.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-768x217.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1024x290.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1536x434.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7\"><h2>Une grande cr\u00e9dibilit\u00e9 pour votre campagne<\/h2>\n<p>Par rapport aux plus grandes plateformes de r\u00e9seaux sociaux, le GVN est per\u00e7u comme particuli\u00e8rement cr\u00e9dible. Les annonceurs peuvent \u00e9galement profiter de cette grande cr\u00e9dibilit\u00e9 lorsqu\u2019ils font de la publicit\u00e9 dans le GVN (graphique 7). <\/p>\n<p><strong>Graphique 7 : \u00c9valuation des sites<\/strong><br \/>\n\u00c9valuation des sites (index\u00e9e) \/ 15-49 ans \/ Suisse enti\u00e8re \/ D\u00e9claration : \u00ab Les contenus de ce site web sont cr\u00e9dibles \u00bb<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[38cdcde3e998fb7136a]\" data-title=\"gvn2023_grafik7_v1\" title=\"gvn2023_grafik7_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1.webp\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp\" alt class=\"lazyload img-responsive wp-image-27797\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-300x85.webp 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-768x217.webp 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1024x290.webp 1024w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1536x434.webp 1536w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[250],"kanal":[318],"werbeform":[381],"class_list":["post-27799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-etudie","kanal-content","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Video Network : Donn\u00e9es d\u2019utilisation 2023<\/title>\n<meta name=\"description\" content=\"Pour la septi\u00e8me fois d\u00e9j\u00e0, nous avons le plaisir de vous pr\u00e9senter l\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de nos r\u00e9seaux 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