{"id":27799,"date":"2023-07-11T16:53:29","date_gmt":"2023-07-11T14:53:29","guid":{"rendered":"https:\/\/goldbach.com\/goldbach-video-network-donnees-dutilisation-2023\/"},"modified":"2025-12-21T17:11:04","modified_gmt":"2025-12-21T16:11:04","slug":"goldbach-video-network-donnees-dutilisation-2023","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/goldbach-video-network-donnees-dutilisation-2023\/","title":{"rendered":"Goldbach Video Network : Donn\u00e9es d\u2019utilisation 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Pour la septi&egrave;me fois d&eacute;j&agrave;, nous avons le plaisir de vous pr&eacute;senter l&rsquo;&eacute;tude sur les donn&eacute;es d&rsquo;utilisation de nos r&eacute;seaux <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Vid&eacute;o&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Terme g&eacute;n&eacute;rique d&eacute;signant tous les contenus vid&eacute;o qui utilisent une succession d&amp;#039;images pour cr&eacute;er une illusion optique (mouvement). Cela comprend la t&eacute;l&eacute;vision lin&eacute;aire classique, la TV en diff&eacute;r&eacute;, la vid&eacute;o &agrave; la demande (VoD), les vid&eacute;os sur les r&eacute;seaux sociaux ainsi que les services de streaming. &lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/video\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>vid&eacute;o<\/a>. Dans le cadre de cette &eacute;tude repr&eacute;sentative men&eacute;e en ligne en collaboration avec Dentsu Aegis, 1420 personnes &acirc;g&eacute;es de 15 &agrave; 64 ans ont &eacute;t&eacute; interrog&eacute;es en Suisse al&eacute;manique et en Suisse romande. Les r&eacute;sultats confirment une fois de plus les atouts du Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (GVN) en tant que canal publicitaire le plus performant en termes de port&eacute;e et d&rsquo;efficacit&eacute;. Nous avons r&eacute;sum&eacute; ci-apr&egrave;s les principales conclusions de l&rsquo;&eacute;tude :   <\/p>\n<h2>Principales d&eacute;clarations<\/h2>\n<ul>\n<li>GVN &eacute;galement en 2023 avec la port&eacute;e la plus &eacute;lev&eacute;e (96 % par mois chez les 15 &agrave; 49 ans) en comparaison avec la concurrence (sur une base quotidienne, hebdomadaire et mensuelle ainsi que pour tous les groupes d&rsquo;&acirc;ge interrog&eacute;s)<\/li>\n<li>Le jeune <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> des 15 &agrave; 29 ans est &eacute;galement bien pris en charge par le GVN (95 % de port&eacute;e mensuelle)<\/li>\n<li>En tant que combinaison ou prolongation d&rsquo;une campagne, le GVN assure une port&eacute;e suppl&eacute;mentaire (jusqu&rsquo;&agrave; 73 % de plus)<\/li>\n<li>Les contenus du GVN sont toujours per&ccedil;us comme tr&egrave;s cr&eacute;dibles, ce dont profitent les annonceurs<\/li>\n<\/ul>\n<h2>Le Goldbach Video Network avec une port&eacute;e plus grande que la concurrence<\/h2>\n<p>Avant YouTube, Netflix ou Instagram &ndash; le GVN atteint toujours plus d&rsquo;utilisateurs au sein du <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> pertinent pour la publicit&eacute; des 15 &agrave; 49 ans avec une port&eacute;e de 96 % que la concurrence. Peu importe que les personnes interrog&eacute;es aient &eacute;t&eacute; interrog&eacute;es sur leur utilisation quotidienne (55 %), hebdomadaire (88 %) ou mensuelle (96 %), le GVN a toujours obtenu les meilleurs r&eacute;sultats (graphique 1). Derri&egrave;re suivent YouTube (port&eacute;e mensuelle : 82 %) et le Ringier Digital <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (74 %).  <\/p>\n<p>Il en va de m&ecirc;me pour l&rsquo;utilisation par groupe d&rsquo;&acirc;ge (graphique 2) : dans tous les groupes d&rsquo;&acirc;ge, le GVN obtient les valeurs d&rsquo;utilisation les plus &eacute;lev&eacute;es par rapport &agrave; la concurrence. Tr&egrave;s r&eacute;jouissant et int&eacute;ressant pour les annonceurs : m&ecirc;me au sein du jeune <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> des 15 &agrave; 29 ans, le GVN occupe la premi&egrave;re place avec 95 % de port&eacute;e mensuelle, suivi de YouTube (92 %) et Netflix (80 %). Les plateformes de r&eacute;seaux sociaux comme Instagram (67 %), TikTok (42 %) ou Facebook (41 %) affichent des port&eacute;es nettement plus faibles au sein du jeune <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> que le GVN.  <\/p>\n<p><strong>Graphique 1 : Port&eacute;e du GVN vs. concurrence par fr&eacute;quence<\/strong><br>\nPort&eacute;e en % \/ 15-49 ans \/ Suisse enti&egrave;re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f98a5fb951c714a8eff]\" data-title=\"grafik1_reichweite_v1\" title=\"grafik1_reichweite_v1\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27791\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/grafik1_reichweite_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Graphique 2 : Port&eacute;e du GVN vs. concurrence par groupe d&rsquo;&acirc;ge<\/strong><br>\nPort&eacute;e en % \/ mensuelle \/ Suisse enti&egrave;reYour Content Goes Here<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0fed7df3b48cdc2f134]\" data-title=\"gvn2023_grafik2_reichweitezg\" title=\"gvn2023_grafik2_reichweitezg\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27792\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik2_reichweitezg.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>Petite info suppl&eacute;mentaire : en moyenne, l&rsquo;utilisateur*trice moyen(ne) du GVN a 40 ans.<\/p>\n<h2>On n&rsquo;atteint pas seulement beaucoup de personnes, mais aussi des personnes aux int&eacute;r&ecirc;ts vari&eacute;s<\/h2>\n<p>Gr&acirc;ce &agrave; nos Networks &laquo; Best of &raquo; (BO), on n&rsquo;atteint pas seulement un large <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a>, mais aussi un <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Groupe cible&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un groupe cible est l&rsquo;ensemble d&eacute;fini de personnes vis&eacute;es par une mesure de communication ou de publicit&eacute;, pr&eacute;sentant des caract&eacute;ristiques communes telles que des traits d&eacute;mographiques, g&eacute;ographiques ou comportementaux.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/groupe-cible\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">groupe cible<\/a> tr&egrave;s sp&eacute;cifique, si on le souhaite. Ainsi, on atteint par exemple avec BO Food majoritairement de jeunes femmes, tandis que BO Games atteint principalement de jeunes hommes (graphique 3). <\/p>\n<p><strong>Graphique 3 : Positionnement des Networks Best-Of<br>\n<\/strong>Positionnement par &acirc;ge et sexe \/ Utilisation : mensuelle<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6ab96e512335220bbe0]\" data-title=\"gvn2023_grafik3_bonetwork_v2\" title=\"gvn2023_grafik3_bonetwork_v2\"><img decoding=\"async\" width=\"1200\" height=\"346\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp\" alt class=\"lazyload img-responsive wp-image-27793\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27553%27%20viewBox%3D%270%200%201920%20553%27%3E%3Crect%20width%3D%271920%27%20height%3D%27553%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-200x58.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-400x115.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-600x173.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-800x230.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2-1200x346.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik3_bonetwork_v2.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>Fun-Facts &agrave; ce sujet : l&rsquo;&eacute;tude a r&eacute;v&eacute;l&eacute;, de mani&egrave;re quelque peu surprenante, qu&rsquo;avec BO Football, on atteint particuli&egrave;rement beaucoup de personnes sensibles &agrave; l&rsquo;environnement.<\/p>\n<h2>Renforcer l&rsquo;impact publicitaire avec le GVN<\/h2>\n<p>Comme mentionn&eacute; pr&eacute;c&eacute;demment, le Goldbach Video <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> est en soi d&eacute;j&agrave; un canal publicitaire avec une grande port&eacute;e. De plus, il est &eacute;galement tr&egrave;s efficace en combinaison avec d&rsquo;autres Networks ou en tant que prolongation d&rsquo;une campagne. Ici, on a le GVN avec une port&eacute;e de 96 %, l&agrave; YouTube avec 82 %. Une grande partie des 15 &agrave; 49 ans, &agrave; savoir 79 %, peut &ecirc;tre atteinte &agrave; la fois via le GVN et via YouTube. Si vous combinez les deux canaux lors de votre campagne, YouTube n&rsquo;ajoute que 3 %, le GVN ajoute 17 % &agrave; la port&eacute;e de YouTube (graphique 4). Gr&acirc;ce &agrave; ce grand nombre d&rsquo;utilisateurs*trices exclusifs du GVN, il apporte une port&eacute;e suppl&eacute;mentaire en combinaison avec pratiquement chaque <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Network&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Un regroupement de diff&eacute;rents sites web ou plateformes qui commercialisent leurs espaces publicitaires ensemble via un fournisseur central.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/network\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Network<\/a> (graphique 5).     <\/p>\n<p><strong>Graphique 4 : Utilisateurs*trices exclusifs en tant que port&eacute;e suppl&eacute;mentaire<\/strong><br>\nPort&eacute;e suppl&eacute;mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti&egrave;re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7b0ef8a48b075deed10]\" data-title=\"gvn2023_grafik4_zusaetzliche-reichweite\" title=\"gvn2023_grafik4_zusaetzliche-reichweite\"><img decoding=\"async\" width=\"1200\" height=\"298\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp\" alt class=\"lazyload img-responsive wp-image-27794\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27476%27%20viewBox%3D%270%200%201920%20476%27%3E%3Crect%20width%3D%271920%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-200x50.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-400x99.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-600x149.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-800x198.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite-1200x298.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik4_zusaetzliche-reichweite.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><strong>Graphique 5 : Port&eacute;e suppl&eacute;mentaire en %<\/strong><br>\nPort&eacute;e suppl&eacute;mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti&egrave;re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[112abddced3efe944bb]\" data-title=\"gvn2023_grafik5_v1\" title=\"gvn2023_grafik5_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp\" alt class=\"lazyload img-responsive wp-image-27795\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik5_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>Et m&ecirc;me en tant que prolongation cross-m&eacute;dia de campagnes, le GVN contribue &agrave; une plus grande port&eacute;e. Si, par exemple, le GVN est combin&eacute; avec les cha&icirc;nes TV Goldbach, le GVN apporte une port&eacute;e mensuelle suppl&eacute;mentaire de 21 % chez les 15 &agrave; 49 ans (graphique 6). <\/p>\n<p><strong>Graphique 6 : Port&eacute;e suppl&eacute;mentaire avec Goldbach TV en %<\/strong><br>\nPort&eacute;e suppl&eacute;mentaire \/ mensuelle \/ 15-49 ans \/ Suisse enti&egrave;re<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[4ee2de290e5fba1a7f1]\" data-title=\"gvn2023_grafik6_v1\" title=\"gvn2023_grafik6_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" alt=\"Grafik Reichweit von Goldbach TV\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp\" class=\"lazyload img-responsive wp-image-27796\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik6_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7\"><h2>Une grande cr&eacute;dibilit&eacute; pour votre campagne<\/h2>\n<p>Par rapport aux plus grandes plateformes de r&eacute;seaux sociaux, le GVN est per&ccedil;u comme particuli&egrave;rement cr&eacute;dible. Les annonceurs peuvent &eacute;galement profiter de cette grande cr&eacute;dibilit&eacute; lorsqu&rsquo;ils font de la publicit&eacute; dans le GVN (graphique 7). <\/p>\n<p><strong>Graphique 7 : &Eacute;valuation des sites<\/strong><br>\n&Eacute;valuation des sites (index&eacute;e) \/ 15-49 ans \/ Suisse enti&egrave;re \/ D&eacute;claration : &laquo; Les contenus de ce site web sont cr&eacute;dibles &raquo;<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp\" class=\"fusion-lightbox\" data-rel=\"iLightbox[12a27a6fca5ec676e7b]\" data-title=\"gvn2023_grafik7_v1\" title=\"gvn2023_grafik7_v1\"><img decoding=\"async\" width=\"1200\" height=\"339\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp\" alt class=\"lazyload img-responsive wp-image-27797\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27543%27%20viewBox%3D%270%200%201920%20543%27%3E%3Crect%20width%3D%271920%27%20height%3D%27543%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-200x57.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-400x113.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-600x170.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-800x226.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1-1200x339.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gvn2023_grafik7_v1.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[250],"kanal":[318],"werbeform":[381],"class_list":["post-27799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-etudie","kanal-content","werbeform-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Video Network : Donn\u00e9es d\u2019utilisation 2023<\/title>\n<meta name=\"description\" content=\"Pour la septi\u00e8me fois d\u00e9j\u00e0, nous avons le plaisir de vous pr\u00e9senter l\u2019\u00e9tude sur les donn\u00e9es d\u2019utilisation de nos r\u00e9seaux vid\u00e9o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/etudes\/goldbach-video-network-donnees-dutilisation-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldbach Video Network : Donn\u00e9es d\u2019utilisation 2023\" \/>\n<meta property=\"og:description\" content=\"Pour la septi\u00e8me fois d\u00e9j\u00e0, nous avons le plaisir de vous 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