{"id":27819,"date":"2023-03-28T17:07:02","date_gmt":"2023-03-28T15:07:02","guid":{"rendered":"https:\/\/goldbach.com\/etude-advanced-tv-2023\/"},"modified":"2025-12-21T17:15:33","modified_gmt":"2025-12-21T16:15:33","slug":"etude-advanced-tv-2023","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-advanced-tv-2023\/","title":{"rendered":"\u00c9tude Advanced TV 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Pour la sixi\u00e8me fois, Goldbach a men\u00e9 son \u00e9tude annuelle DACH sur l\u2019utilisation et la diffusion de la Connected TV. L\u2019\u00e9valuation a r\u00e9v\u00e9l\u00e9 que la Connected TV jouit toujours d\u2019une tr\u00e8s grande notori\u00e9t\u00e9 aupr\u00e8s de tous les groupes cibles pertinents pour la publicit\u00e9 et que les fonctions suppl\u00e9mentaires sont utilis\u00e9es par deux tiers des personnes interrog\u00e9es. La perception de la publicit\u00e9 sur ce m\u00e9dia est \u00e9galement tr\u00e8s \u00e9lev\u00e9e.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/app\/uploads\/2025\/12\/goldbach-etude-advanced-tv-2023.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u00c9tude \u00e0 t\u00e9l\u00e9charger<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":27816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[247,250],"kanal":[316],"werbeform":[325],"class_list":["post-27819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-advancedtv","tag-etudie","kanal-online","werbeform-advanced-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tude Advanced TV 2023<\/title>\n<meta name=\"description\" content=\"\u00c9tude Advanced TV\u00a0: Goldbach a r\u00e9alis\u00e9 l\u2019\u00e9tude Advanced TV. 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