{"id":27833,"date":"2025-12-19T17:24:22","date_gmt":"2025-12-19T16:24:22","guid":{"rendered":"https:\/\/goldbach.com\/la-filiale-de-goldbach-splicky-a-un-nouveau-proprietaire\/"},"modified":"2025-12-21T17:29:40","modified_gmt":"2025-12-21T16:29:40","slug":"la-filiale-de-goldbach-splicky-a-un-nouveau-proprietaire","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-filiale-de-goldbach-splicky-a-un-nouveau-proprietaire\/","title":{"rendered":"La filiale de Goldbach, Splicky, a un nouveau propri\u00e9taire"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach Group AG vend sa soci\u00e9t\u00e9 allemande Splicky GmbH \u00e0 l\u2019entreprise danoise Adform, un fournisseur mondial de solutions AdTech.<\/strong><\/p>\n<p>K\u00fcsnacht, 19 d\u00e9cembre 2025 \u2013 La filiale berlinoise de Goldbach, Splicky, est sp\u00e9cialis\u00e9e dans les questions li\u00e9es au programmatic advertising dans la r\u00e9gion DACH et au-del\u00e0. Sa Multichannel Demand Side Platform du m\u00eame nom, \u00abSplicky\u00bb, permet l\u2019achat programmatique d\u2019espaces publicitaires sur les terminaux mobiles, ordinateurs de bureau, \u00e9crans Digital-out-of-Home et t\u00e9l\u00e9visions connect\u00e9es, ainsi que de formats audio diffus\u00e9s sur des stations de radio et des enceintes intelligentes.  <\/p>\n<p>Adform est un fournisseur europ\u00e9en de technologies publicitaires proposant aux marques, agences et \u00e9diteurs une plateforme enti\u00e8rement int\u00e9gr\u00e9e pour la publicit\u00e9 num\u00e9rique. Avec sa solution Adform FLOW, l\u2019entreprise combine adserver, demand-side platform et gestion des donn\u00e9es afin de diffuser, piloter et optimiser les campagnes publicitaires de mani\u00e8re efficace sur l\u2019ensemble des canaux digitaux. Splicky compl\u00e8te parfaitement cette offre.  <\/p>\n<p>La cession de Splicky s\u2019inscrit dans la strat\u00e9gie de recentrage de Goldbach Group sur la Suisse.<\/p>\n<p>Christoph Marty, CEO de Goldbach Group: \u00abJe me r\u00e9jouis pour Sven et son \u00e9quipe que Adform devienne leur nouveau foyer, un environnement o\u00f9 tout tourne autour de l\u2019adtech et de l\u2019\u00e9cosyst\u00e8me pertinent pour Splicky.\u00bb<\/p>\n<p>Sven Ruppert, directeur g\u00e9n\u00e9ral de Splicky: \u00abCette transaction marque la fin d\u2019un chapitre de dix ans dans l\u2019histoire de notre entreprise. Durant cette p\u00e9riode, nous sommes parvenus, avec Goldbach, \u00e0 trouver notre place dans le march\u00e9 tr\u00e8s concurrentiel du programmatic advertising dans la r\u00e9gion DACH. Nous sommes heureux d\u2019ouvrir maintenant un nouveau chapitre avec Adform. Dans ce nouveau contexte, nous continuerons \u00e0 miser sur l\u2019innovation et la proximit\u00e9 avec nos clients. En plus d\u2019un profil g\u00e9ographique compl\u00e9mentaire, nous partageons une vision commune : offrir aux annonceurs europ\u00e9ens une alternative de premier ordre face aux grandes entreprises technologiques am\u00e9ricaines.\u00bb<\/p>\n<p><strong>Contact<\/strong><br \/>\nIris Bl\u00e4ttler, Head of Corporate Communication<br \/>\niris.blaettler@goldbach.com<\/p>\n<p><strong>\u00c0 propos de Goldbach Group<\/strong><br \/>Les entreprises de Goldbach Group commercialisent et diffusent de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, dans la presse \u00e9crite, en ligne, \u00e0 l\u2019ext\u00e9rieur et dans le cadre du performance marketing. Priorit\u00e9 est donn\u00e9e \u00e0 la simplicit\u00e9 des processus d\u2019information, de conseils et de r\u00e9servation. Afin d\u2019atteindre les consommatrices et consommateurs final au bon moment, au bon endroit et dans le contexte appropri\u00e9, Goldbach poursuit une approche multicanale syst\u00e9matique. Goldbach Group SA a son si\u00e8ge \u00e0 K\u00fcsnacht, en Suisse. Goldbach est une entreprise de TX Group.<br \/>\n<a href=\"https:\/\/www.goldbach.com\">www.goldbach.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[340,217],"kanal":[],"werbeform":[],"class_list":["post-27833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachgroup","tag-splicky"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La filiale de Goldbach, Splicky, a un nouveau propri\u00e9taire<\/title>\n<meta name=\"description\" content=\"Goldbach vend sa soci\u00e9t\u00e9 allemande Splicky GmbH \u00e0 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