{"id":3093,"date":"2025-02-26T22:11:22","date_gmt":"2025-02-26T21:11:22","guid":{"rendered":"https:\/\/goldbach.com\/etude-goldbach-media-back-is-the-future-comment-le-tsv-complete-le-moment-tv\/"},"modified":"2025-10-22T22:37:24","modified_gmt":"2025-10-22T20:37:24","slug":"etude-goldbach-media-back-is-the-future-comment-le-tsv-complete-le-moment-tv","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-goldbach-media-back-is-the-future-comment-le-tsv-complete-le-moment-tv\/","title":{"rendered":"\u00c9tude Goldbach Media : Back is the future \u2013 comment le TSV compl\u00e8te le moment TV"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\"><p>La t\u00e9l\u00e9vision du samedi soir avec toute la famille, regarder les derniers \u00e9pisodes d&#8217;une \u00e9mission de t\u00e9l\u00e9-r\u00e9alit\u00e9 avec des amis \u2013 la t\u00e9l\u00e9vision est un m\u00e9dia de soci\u00e9t\u00e9. Et surtout, elle est indispensable pour beaucoup. L&#8217;\u00e9tude actuelle de Goldbach Media montre ce qui constitue ce moment TV sp\u00e9cial aujourd&#8217;hui. Qu&#8217;est-ce qui rend la TV en direct et la t\u00e9l\u00e9vision en diff\u00e9r\u00e9 (Time Shifted Viewing, TSV) si populaires aupr\u00e8s du public et si efficaces pour la publicit\u00e9 ? Quel est le niveau d&#8217;acceptation des Replay Ads ? Et pourquoi Back est-il soudainement Future ? L&#8217;\u00e9tude apporte des r\u00e9ponses.      <\/p>\n<h2>Les principaux r\u00e9sultats en un coup d&#8217;\u0153il<\/h2>\n<\/div><ul style=\"--awb-margin-top:-10px;--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La TV a la plus grande port\u00e9e de tous les canaux d&#8217;images anim\u00e9es<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La TV en direct et la TV en diff\u00e9r\u00e9 offrent au public des moments d&#8217;utilisation de grande qualit\u00e9<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La publicit\u00e9 \u00e0 la TV en direct et \u00e0 la TV en diff\u00e9r\u00e9 est per\u00e7ue de mani\u00e8re tr\u00e8s positive par le public<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Les Replay Ads gagnent en notori\u00e9t\u00e9 et en acceptation \u2013 surtout le Start Ad<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><h2>Le moment T(S)V est particulier : social, qualitatif et indispensable<\/h2>\n<p>La Suisse est un pays d&#8217;images anim\u00e9es absolu, c&#8217;est ce que montre clairement l&#8217;\u00e9tude. Seuls 3 % de toutes les personnes interrog\u00e9es ont d\u00e9clar\u00e9 ne pas consommer de m\u00e9dias d&#8217;images anim\u00e9es. Parmi les 97 % restants, la plupart ont d\u00e9clar\u00e9 regarder leurs s\u00e9ries, films, documentaires ou \u00e9missions sportives \u00e0 la TV. Ainsi, la TV \u2013 tant dans l&#8217;utilisation quotidienne, hebdomadaire et mensuelle \u2013 est nettement devant les m\u00e9dias sociaux, les portails vid\u00e9o comme YouTube et les services de streaming avec ou sans abonnement.   <\/p>\n<p><em>Utilisation d&#8217;images anim\u00e9es en %, Suisse :<\/em><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[17baa2256c05884c0ef]\" data-title=\"gbm-studie-2025_grafik1\" title=\"gbm-studie-2025_grafik1\"><img decoding=\"async\" width=\"1160\" height=\"560\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1.png\" alt class=\"lazyload img-responsive wp-image-3088\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271160%27%20height%3D%27560%27%20viewBox%3D%270%200%201160%20560%27%3E%3Crect%20width%3D%271160%27%20height%3D%27560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1-200x97.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1-400x193.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1-600x290.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1-800x386.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik1.png 1160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1160px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>Mais ce n&#8217;est pas seulement l&#8217;\u00e9norme port\u00e9e qui rend la TV si forte en tant que canal publicitaire. Outre les modes de r\u00e9ception classiques (c\u00e2ble ou TV num\u00e9rique), les contenus TV peuvent d\u00e9sormais \u00eatre diffus\u00e9s en streaming (m\u00e9diath\u00e8ques ou plateformes en ligne de cha\u00eenes TV comme RTL+, oneplus, Joyn etc.) ou regard\u00e9s via des plateformes de Web TV (Zattoo, Yallo TV). Et avec la t\u00e9l\u00e9vision en diff\u00e9r\u00e9, les gens regardent quand cela leur convient le mieux. Bref, la TV offre une solution pour chaque besoin de consommation.   <\/p>\n<p>De plus, la TV est sociale, qualitative et indispensable. Bien plus de la moiti\u00e9 des participants \u00e0 l&#8217;\u00e9tude regardent la TV en soci\u00e9t\u00e9 (59 % en direct, 53 % en TSV) \u2013 pour les m\u00e9dias sociaux et les portails vid\u00e9o comme YouTube, ces valeurs sont nettement plus basses, avec 38 % chacun. De m\u00eame, une grande qualit\u00e9 est attribu\u00e9e \u00e0 la TV pour ses contenus. En particulier, les contenus de la t\u00e9l\u00e9vision en diff\u00e9r\u00e9 ont la plus haute qualit\u00e9 per\u00e7ue de tous les m\u00e9dias d&#8217;images anim\u00e9es \u00e0 financement publicitaire interrog\u00e9s. Et \u00e0 la question de savoir si cela les d\u00e9rangeait de rester trop longtemps sur l&#8217;un des canaux, ce n&#8217;\u00e9tait le cas que pour un peu moins de 40 % des personnes interrog\u00e9es, tant pour la TV en direct que pour le TSV, contre d\u00e9j\u00e0 46 % pour les services de streaming et m\u00eame 55 % pour les m\u00e9dias sociaux.    <\/p>\n<p><em>Accord en % :<\/em><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[25d9a21d1fb4da479e2]\" data-title=\"gbm-studie-2025_grafik2\" title=\"gbm-studie-2025_grafik2\"><img decoding=\"async\" width=\"1160\" height=\"560\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2.png\" alt class=\"lazyload img-responsive wp-image-3089\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271160%27%20height%3D%27560%27%20viewBox%3D%270%200%201160%20560%27%3E%3Crect%20width%3D%271160%27%20height%3D%27560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2-200x97.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2-400x193.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2-600x290.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2-800x386.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik2.png 1160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1160px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p>De plus, 65 % ont d\u00e9clar\u00e9 ne pas vouloir renoncer au TSV, contre 61 % pour la TV en direct. M\u00eame les utilisateurs de m\u00e9dias sociaux interrog\u00e9s pr\u00e9f\u00e9reraient conserver la TV en direct (60 %) ou le TSV (64 %) plut\u00f4t que les m\u00e9dias sociaux (57 %). <\/p>\n<p><em>Accord en % : \u00ab Je ne voudrais en aucun cas renoncer \u00e0 (&#8230;) \u00bb :<\/em><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[93522218694917fdbf6]\" data-title=\"gbm-studie-2025_grafik3_neu\" title=\"gbm-studie-2025_grafik3_neu\"><img decoding=\"async\" width=\"1160\" height=\"460\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu.png\" alt class=\"lazyload img-responsive wp-image-3090\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271160%27%20height%3D%27460%27%20viewBox%3D%270%200%201160%20460%27%3E%3Crect%20width%3D%271160%27%20height%3D%27460%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu-200x79.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu-400x159.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu-600x238.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu-800x317.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik3_neu.png 1160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1160px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color6);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>\u2794 La TV en direct et la TV en diff\u00e9r\u00e9 offrent au public de grands moments \u2013 la meilleure condition pour placer de la publicit\u00e9 dans un environnement positif.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h2>La publicit\u00e9 T(S)V avec la meilleure perception dans le cosmos des images anim\u00e9es<\/h2>\n<p>Pour une campagne r\u00e9ussie, non seulement la port\u00e9e et l&#8217;environnement sont importants, mais aussi si et comment le message publicitaire est per\u00e7u. Dans l&#8217;\u00e9tude, les participants ont donc \u00e9t\u00e9 invit\u00e9s \u00e0 \u00e9valuer la publicit\u00e9 sur les diff\u00e9rents canaux selon des aspects tels que la qualit\u00e9, la cr\u00e9dibilit\u00e9, etc. Les r\u00e9sultats sont clairs : la publicit\u00e9 \u00e0 la TV en direct et \u00e0 la TV en diff\u00e9r\u00e9 est per\u00e7ue de mani\u00e8re tr\u00e8s positive.<br \/>52 % des participants estiment que la publicit\u00e9 \u00e0 la TV en direct est de haute qualit\u00e9 (48 % pour la TV en diff\u00e9r\u00e9). Ainsi, la TV est devant les services de streaming (gratuits) (43 %), les portails vid\u00e9o (44 %) ainsi que les m\u00e9dias sociaux (41 %). Il en va de m\u00eame pour la m\u00e9morisation publicitaire (en direct 47 %, en diff\u00e9r\u00e9 42 %), la cr\u00e9dibilit\u00e9 (en direct 46 %, en diff\u00e9r\u00e9 43 %), le divertissement (en direct 44 %, en diff\u00e9r\u00e9 41 %) ou la confiance dans la publicit\u00e9 TV (en direct 41 %, en diff\u00e9r\u00e9 39 %).    <\/p>\n<p><em>Accord en % : \u00ab La publicit\u00e9 dans (&#8230;) &#8230; \u00bb :<\/em><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ad159c3ab81c91fc9e7]\" data-title=\"gbm-studie-2025_grafik4\" title=\"gbm-studie-2025_grafik4\"><img decoding=\"async\" width=\"1160\" height=\"350\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4.png\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4.png\" alt class=\"lazyload img-responsive wp-image-3091\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271160%27%20height%3D%27350%27%20viewBox%3D%270%200%201160%20350%27%3E%3Crect%20width%3D%271160%27%20height%3D%27350%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4-200x60.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4-400x121.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4-600x181.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4-800x241.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/gbm-studie-2025_grafik4.png 1160w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1160px\" \/><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color6);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>\u2794 La perception positive de la publicit\u00e9 TV se transmet \u00e9galement \u00e0 la TV en diff\u00e9r\u00e9 : haute qualit\u00e9, cr\u00e9dible et digne de confiance &#8211; un endroit id\u00e9al pour les annonceurs ayant des exigences de qualit\u00e9.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><h2>La publicit\u00e9 fait tout simplement partie des images anim\u00e9es<\/h2>\n<p>La publicit\u00e9 jouit d&#8217;une grande acceptation dans le cosmos des images anim\u00e9es. Environ la moiti\u00e9 de toutes les personnes interrog\u00e9es sont d&#8217;accord avec l&#8217;affirmation selon laquelle la publicit\u00e9 fait partie int\u00e9grante de l&#8217;ensemble du domaine des images anim\u00e9es. Et lorsqu&#8217;on leur a demand\u00e9 s&#8217;ils pr\u00e9f\u00e9raient regarder des contenus d&#8217;images anim\u00e9es gratuits avec de la publicit\u00e9 ou des offres payantes sans publicit\u00e9, deux tiers se sont prononc\u00e9s en faveur de l&#8217;option gratuite financ\u00e9e par la publicit\u00e9.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color6);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>\u2794 Les gens pr\u00e9f\u00e8rent regarder de la publicit\u00e9 plut\u00f4t que de payer pour des contenus d&#8217;images anim\u00e9es.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h2>Conclusion<\/h2>\n<p>Dans le pays des images anim\u00e9es qu&#8217;est la Suisse, la TV se distingue particuli\u00e8rement. Non seulement par la plus grande port\u00e9e de tous les canaux d&#8217;images anim\u00e9es et une perception publicitaire tr\u00e8s positive, mais aussi par les moments tr\u00e8s sp\u00e9ciaux qu&#8217;elle offre au public. En effet, pour les participants \u00e0 l&#8217;\u00e9tude, le moment TV est social, indispensable et de haute qualit\u00e9. Gr\u00e2ce aux diff\u00e9rents modes de r\u00e9ception et \u00e0 la grande flexibilit\u00e9 temporelle qu&#8217;apporte la t\u00e9l\u00e9vision en diff\u00e9r\u00e9, la TV offre une solution pour chaque besoin de consommation.   <\/p>\n<p>La publicit\u00e9 profite \u00e9galement de cet environnement positif et qualitatif. Et avec les Replay Ads, qui gagnent en notori\u00e9t\u00e9 et en acceptation, le TSV dispose de supports publicitaires tr\u00e8s efficaces qui compl\u00e8tent id\u00e9alement la publicit\u00e9 \u00e0 la TV en direct. Ou, en d&#8217;autres termes, la publicit\u00e9 dans le Back combin\u00e9e \u00e0 la publicit\u00e9 en direct promet le succ\u00e8s publicitaire dans le Future.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color6);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\" style=\"--awb-margin-top:-20px;\"><h2>\u00c0 propos de l&#8217;\u00e9tude<\/h2>\n<p>En septembre 2024, Goldbach, en collaboration avec Dentsu International Switzerland AG, a interrog\u00e9 1512 personnes de Suisse al\u00e9manique et 517 personnes de Suisse romande sur leur utilisation des images anim\u00e9es et sur l&#8217;acceptation, l&#8217;impact et l&#8217;\u00e9valuation des formes de publicit\u00e9 dans les m\u00e9dias d&#8217;images anim\u00e9es (TV, vid\u00e9os sur les m\u00e9dias sociaux, portails vid\u00e9o comme YouTube, offres de streaming, vid\u00e9o sur les sites d&#8217;actualit\u00e9s, Pay per View). L&#8217;\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e sous forme d&#8217;enqu\u00eate en ligne repr\u00e9sentative, les participants \u00e9taient \u00e2g\u00e9s de 15 \u00e0 64 ans. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:20px;--button_margin-bottom:20px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/tv\/lineares-tv\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Publicit\u00e9 \u00e0 la TV en direct<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:20px;--button_margin-bottom:20px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/tv\/replay-tv\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Publicit\u00e9 avec les Replay Ads<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><h2>Des questions sur l&#8217;\u00e9tude ou sur la publicit\u00e9 TV en g\u00e9n\u00e9ral ?<\/h2>\n<p>\u00cates-vous int\u00e9ress\u00e9 par les autres r\u00e9sultats de l&#8217;\u00e9tude ? Ou voulez-vous utiliser les nouvelles connaissances directement pour votre marque et r\u00e9server une campagne TV ? Vous \u00eates \u00e0 la bonne adresse chez nos professionnels de la publicit\u00e9. Appelez-nous ou \u00e9crivez-nous un e-mail et nous serons heureux de vous aider.   <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/tv\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers la page de contact TV<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[],"kanal":[314],"werbeform":[320,322],"class_list":["post-3093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","kanal-tv","werbeform-linear-tv","werbeform-replay-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - 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