{"id":3307,"date":"2025-02-13T14:51:14","date_gmt":"2025-02-13T13:51:14","guid":{"rendered":"https:\/\/goldbach.com\/?p=3307"},"modified":"2025-10-27T14:57:09","modified_gmt":"2025-10-27T13:57:09","slug":"goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-audience-lance-le-format-publicitaire-outstream-plus-pour-un-potentiel-de-branding-et-une-flexibilite-accrus\/","title":{"rendered":"Goldbach Audience lance le format publicitaire &#8220;Outstream Plus&#8221; pour un potentiel de branding et une flexibilit\u00e9 accrus"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Le nouveau format publicitaire vid\u00e9o offre des options de conception innovantes. Les annonceurs b\u00e9n\u00e9ficient ainsi d&#8217;une meilleure visibilit\u00e9 et d&#8217;un potentiel d&#8217;interaction plus \u00e9lev\u00e9.<\/strong><\/p>\n<p><strong>Le marketeur pour la publicit\u00e9 en ligne Goldbach Audience compl\u00e8te son portfolio avec le format publicitaire Outstream Plus. La Video Ad est directement int\u00e9gr\u00e9e dans le contenu r\u00e9dactionnel et offre, en tant qu&#8217;extension de l&#8217;Outstream Ad \u00e9tabli, de multiples possibilit\u00e9s de targeting et une s\u00e9rie de nouvelles options de design :\u00a0<\/strong><\/p>\n<ul>\n<li><strong>\u00c9cran de fin :<\/strong> l&#8217;image de cl\u00f4ture peut \u00eatre adapt\u00e9e aux besoins individuels des annonceurs et compl\u00e9t\u00e9e par une image statique ou d&#8217;autres \u00e9l\u00e9ments.<\/li>\n<li><strong>Banni\u00e8re personnalis\u00e9e :<\/strong> l&#8217;int\u00e9gration d&#8217;une banni\u00e8re en bas de la vid\u00e9o augmente la taille de l\u2019Ad de 20%, ce qui garantit une meilleure visibilit\u00e9 du logo, du titre et du call-to-action.<\/li>\n<li><strong>Sous-titrage automatique :<\/strong> les sous-titres g\u00e9n\u00e9r\u00e9s automatiquement permettent de r\u00e9duire le probl\u00e8me du &#8220;no sound&#8221; dans le format Outstream. Les messages publicitaires sont ainsi parfaitement transmis, m\u00eame sans le son, ce qui augmente la p\u00e9n\u00e9tration et la compr\u00e9hension de la publicit\u00e9.<\/li>\n<\/ul>\n<p><strong>Plus de visibilit\u00e9, plus d&#8217;interaction<\/strong>\nLes premiers tests d&#8217;Outstream Plus montrent des r\u00e9sultats prometteurs : le Click-Through Rate (CTR) est nettement sup\u00e9rieur aux valeurs de l&#8217;Outstream Ads classique. Le Completion Rate a \u00e9galement augment\u00e9 par rapport \u00e0 l&#8217;Outstream classique. L&#8217;agence m\u00e9dia Mediatonic Justas Juozapaitis, Senior Programmatic Manager chez Mediatonic, confirme : &#8220;Nous avons test\u00e9 le nouveau format Outstream Plus dans plusieurs campagnes clients. Les analyses ont montr\u00e9 une optimisation des indicateurs de marque et de performance, notamment une plus grande interaction avec les users et une meilleure visibilit\u00e9.&#8221;<\/p>\n<p>Barbara Romanska-Pricone, Senior Video PM chez Goldbach, d\u00e9clare : &#8220;Avec ces fonctions in\u00e9dites, nous franchissons une nouvelle \u00e9tape dans le d\u00e9veloppement de notre format Outstream. Comme le montre la pratique, les options d&#8217;adaptation permettent d&#8217;adapter davantage la publicit\u00e9 Outstream \u00e0 la strat\u00e9gie de la marque et de stimuler l&#8217;interactivit\u00e9. Cela assure une meilleure perception de la marque et donc un placement plus efficace du message de la marque.&#8221;<\/p>\n<p>Outstream Plus est disponible d\u00e8s maintenant sur le Goldbach Video Network et peut \u00eatre diffus\u00e9 aussi bien sur Desktop que sur Mobile. Le format peut \u00eatre r\u00e9serv\u00e9 de mani\u00e8re classique ou programmatique et offre de nombreuses possibilit\u00e9s de targeting. Il n&#8217;y a pas de co\u00fbts suppl\u00e9mentaires pour les annonceurs pour la cr\u00e9ation de leur publicit\u00e9.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/ch\/fr\/specs\/network\/digital\/bewegtbild\/outstreamplus\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Spezifikationen Outstream Plus<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"fr\/online\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Interessiert? Melde dich bei uns.<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[213,227,225],"kanal":[316],"werbeform":[327],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachvideonetwork","tag-online","tag-onlinevideo","kanal-online","werbeform-display"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goldbach Audience lance \u00abOutstream Plus\u00bb<\/title>\n<meta name=\"description\" content=\"Outstream Plus offre des possibilit\u00e9s de conception innovantes. 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