{"id":3336,"date":"2025-01-08T15:24:06","date_gmt":"2025-01-08T14:24:06","guid":{"rendered":"https:\/\/goldbach.com\/?p=3336"},"modified":"2025-12-22T16:16:16","modified_gmt":"2025-12-22T15:16:16","slug":"goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media\/","title":{"rendered":"Goldbach Commercial Content : nouveau d\u00e9partement pour des solutions publicitaires cr\u00e9atives et cross-m\u00e9dia"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach Digital lance son nouveau d\u00e9partement \u00abGoldbach Commercial Content\u00bb pour des concepts publicitaires plurim\u00e9dias. Goldbach cr\u00e9e ainsi une unit\u00e9 pour des solutions de communication innovantes et globales.\u00a0<\/strong><\/p>\n<p>Goldbach Commercial Content travaille comme une interface interdisciplinaire et exploite le potentiel qui r\u00e9side dans la combinaison de diff\u00e9rents canaux m\u00e9diatiques. L&#8217;\u00e9quipe d\u00e9veloppe des concepts de contenu sur mesure pour les clients, tous m\u00e9dias confondus.<\/p>\n<p>De la premi\u00e8re id\u00e9e \u00e0 la mise en \u0153uvre, les clients sont accompagn\u00e9s sur la voie de campagnes cr\u00e9atives et efficaces. Le concept de contenu est adapt\u00e9 avec pr\u00e9cision aux canaux optimaux et diffus\u00e9 via les m\u00e9dias correspondants &#8211; num\u00e9rique, imprim\u00e9, audio ou autres formats. L&#8217;objectif est de raconter des histoires uniques qui touchent \u00e9motionnellement les groupes cibles des clients.<\/p>\n<p><strong>Des concepts cr\u00e9atifs pour toute la palette des m\u00e9dias\n<\/strong>Le nouveau d\u00e9partement sera g\u00e9r\u00e9 comme une partie de Swiss Radioworld. Les synergies issues de la collaboration fructueuse avec CH Media peuvent ainsi \u00eatre exploit\u00e9es de mani\u00e8re optimale. \u00abGr\u00e2ce \u00e0 notre \u00e9quipe nouvellement form\u00e9e, nous pouvons transformer des id\u00e9es en concepts plurim\u00e9dias, depuis peu \u00e9galement avec la radio, et proposer \u00e0 nos clients la palette m\u00e9dia compl\u00e8te de Goldbach d&#8217;un seul tenant. C&#8217;est justement lorsqu&#8217;il s&#8217;agit de produits n\u00e9cessitant de nombreuses explications que nous pouvons, en collaboration avec CH Media, cr\u00e9er une super storyline et placer les produits le mieux possible vis-\u00e0-vis du groupe cible\u00bb, explique Ralf Brachat, Managing Director Swiss Radioworld. Outre les \u00e9metteurs CH Media, d&#8217;autres stations de radio ou m\u00e9dias commercialis\u00e9s par Swiss Radioworld ou Goldbach sont \u00e9galement utilis\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Auf den Sieg beim diesj\u00e4hrigen Goldbach Crossmedia Award, im Rahmen von Best of Swiss Web, hofften in diesem Jahr 19 Nominierte mit ihren vielseitigen Kampagnen. Mit der ersten crowd-generierten KI-Kampagne der Schweiz \u00abArosa macht Tr\u00e4ume wahr\u00bb konnte sich schlussendlich Arosa Tourismus zusammen mit Yoveo (Team Farner) durchsetzen.<\/strong><\/p>\n<p>Mit einer Multichannel-Strategie, gepaart mit k\u00fcnstlicher Intelligenz, Kreativit\u00e4t und Community-Engagement, holten sich Yoveo (Team Farner) und Arosa Tourismus an der heutigen Award Night den Goldbach Crossmedia Award 2025.<\/p>\n<p>Die Idee hinter der Sieger-Kampagne: Die Schweizer Bev\u00f6lkerung wurde aufgerufen, ihren pers\u00f6nlichen Traum von perfekten Ferien in den Bergen zu formulieren. Mithilfe von k\u00fcnstlicher Intelligenz wurden \u00fcber 43\u2019000 dieser eingereichten Tr\u00e4ume visualisiert. In einem weiteren Schritt wurden verschiedenste Werbesujets kanaloptimiert aufbereitet und crossmedial \u2013 auf Social Media, als TV-Spots sowie auf Gondeln, \u00d6V-Bussen, limitierten Briefmarken und Badet\u00fcchern \u2013 pr\u00e4sentiert.<\/p>\n<p>Ganz nach dem Markenversprechen \u00abArosa macht Tr\u00e4ume wahr\u00bb wurden zahlreiche Einreichungen schlussendlich nicht nur visualisiert, sondern auch realisiert. Die bekannte Tourismusdestination verschenkte unter allen Teilnehmenden Wellness-Wochenenden oder Apr\u00e9s-Ski-Erlebnisse. Schlussendlich f\u00fchrte dieser Co-Creation-Ansatz nicht nur zu einer breiten Palette an Werbem\u00f6glichkeiten, sondern verlieh der Kampagne Authentizit\u00e4t und schaffte auch ein kollektives Erlebnis.<\/p>\n<p>Neben der Gewinner-Kampagne wurden auch die Zweit- und Drittplatzierten in der Eventlocation THE HALL pr\u00e4miert: Silber ging an \u00abWerbung naja, Zins gut\u00bb von Bank Cler AG und Neu Creative Agency. \u00dcber Bronze durfte sich der Case \u00abDie Migros als Playmobil\u00bb von Wirz Group und Migros Supermarkt AG freuen. Den Publikumspreis sicherte sich auch dieses Jahr wieder die SWISS-Kampagne LXmas For You von MSM.digital &amp; TAMINO Productions.<\/p>\n<p>Weitere Informationen zu den Gewinnern und Shortlist-Nominierten k\u00f6nnen hier aufgerufen werden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"\/events\/crossmedia-award\/gewinner\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zu den Cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[148],"kanal":[315,318],"werbeform":[],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-commercialcontent","kanal-audio","kanal-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lancement du nouveau d\u00e9partement Goldbach Commercial Content<\/title>\n<meta name=\"description\" content=\"Goldbach lance le nouveau d\u00e9partement \u00ab\u00a0Goldbach Commercial Content\u00a0\u00bb. 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