{"id":3336,"date":"2025-01-08T15:24:06","date_gmt":"2025-01-08T14:24:06","guid":{"rendered":"https:\/\/goldbach.com\/?p=3336"},"modified":"2025-12-22T16:16:16","modified_gmt":"2025-12-22T15:16:16","slug":"goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media\/","title":{"rendered":"Goldbach Commercial Content : nouveau d\u00e9partement pour des solutions publicitaires cr\u00e9atives et cross-m\u00e9dia"},"content":{"rendered":"

Goldbach Digital lance son nouveau département «Goldbach Commercial Content» pour des concepts publicitaires plurimédias. Goldbach crée ainsi une unité pour des solutions de communication innovantes et globales. <\/strong><\/p>\n

Goldbach Commercial Content travaille comme une interface interdisciplinaire et exploite le potentiel qui réside dans la combinaison de différents canaux médiatiques. L’équipe développe des concepts de contenu sur mesure pour les clients, tous médias confondus.<\/p>\n

De la première idée à la mise en œuvre, les clients sont accompagnés sur la voie de campagnes créatives et efficaces. Le concept de contenu est adapté avec précision aux canaux optimaux et diffusé via les médias correspondants – numérique, imprimé, audio ou autres formats. L’objectif est de raconter des histoires uniques qui touchent émotionnellement les groupes cibles des clients.<\/p>\n

Des concepts créatifs pour toute la palette des médias\n<\/strong>Le nouveau département sera géré comme une partie de Swiss Radioworld. Les synergies issues de la collaboration fructueuse avec CH Media peuvent ainsi être exploitées de manière optimale. «Grâce à notre équipe nouvellement formée, nous pouvons transformer des idées en concepts plurimédias, depuis peu également avec la radio, et proposer à nos clients la palette média complète de Goldbach d’un seul tenant. C’est justement lorsqu’il s’agit de produits nécessitant de nombreuses explications que nous pouvons, en collaboration avec CH Media, créer une super storyline et placer les produits le mieux possible vis-à-vis du groupe cible<\/a>», explique Ralf Brachat, Managing Director Swiss Radioworld. Outre les émetteurs CH Media, d’autres stations de radio ou médias commercialisés par Swiss Radioworld ou Goldbach sont également utilisés.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Auf den Sieg beim diesjährigen Goldbach Crossmedia Award, im Rahmen von Best of Swiss Web, hofften in diesem Jahr 19 Nominierte mit ihren vielseitigen Kampagnen. Mit der ersten crowd-generierten KI-Kampagne der Schweiz «Arosa macht Träume wahr» konnte sich schlussendlich Arosa Tourismus zusammen mit Yoveo (Team Farner) durchsetzen.<\/strong><\/p>\n

Mit einer Multichannel-Strategie, gepaart mit künstlicher Intelligenz, Kreativität und Community-Engagement, holten sich Yoveo (Team Farner) und Arosa Tourismus an der heutigen Award Night den Goldbach Crossmedia Award 2025.<\/p>\n

Die Idee hinter der Sieger-Kampagne: Die Schweizer Bevölkerung wurde aufgerufen, ihren persönlichen Traum von perfekten Ferien in den Bergen zu formulieren. Mithilfe von künstlicher Intelligenz wurden über 43’000 dieser eingereichten Träume visualisiert. In einem weiteren Schritt wurden verschiedenste Werbesujets kanaloptimiert aufbereitet und crossmedial – auf Social Media, als TV-Spots sowie auf Gondeln, ÖV-Bussen, limitierten Briefmarken und Badetüchern – präsentiert.<\/p>\n

Ganz nach dem Markenversprechen «Arosa macht Träume wahr» wurden zahlreiche Einreichungen schlussendlich nicht nur visualisiert, sondern auch realisiert. Die bekannte Tourismusdestination verschenkte unter allen Teilnehmenden Wellness-Wochenenden oder Aprés-Ski-Erlebnisse. Schlussendlich führte dieser Co-Creation-Ansatz nicht nur zu einer breiten Palette an Werbemöglichkeiten, sondern verlieh der Kampagne Authentizität und schaffte auch ein kollektives Erlebnis.<\/p>\n

Neben der Gewinner-Kampagne wurden auch die Zweit- und Drittplatzierten in der Eventlocation THE HALL prämiert: Silber ging an «Werbung naja, Zins gut» von Bank Cler AG und Neu Creative Agency. Über Bronze durfte sich der Case «Die Migros als Playmobil» von Wirz Group und Migros Supermarkt AG freuen. Den Publikumspreis sicherte sich auch dieses Jahr wieder die SWISS-Kampagne LXmas For You von MSM.digital & TAMINO Productions.<\/p>\n

Weitere Informationen zu den Gewinnern und Shortlist-Nominierten können hier aufgerufen werden.<\/p>\n<\/div>

Zu den Cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[148],"kanal":[315,318],"werbeform":[],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-commercialcontent","kanal-audio","kanal-content"],"acf":[],"yoast_head":"\nLancement du nouveau d\u00e9partement Goldbach Commercial Content<\/title>\n<meta name=\"description\" content=\"Goldbach lance le nouveau d\u00e9partement \u00ab\u00a0Goldbach Commercial Content\u00a0\u00bb. 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