{"id":3336,"date":"2025-01-08T15:24:06","date_gmt":"2025-01-08T14:24:06","guid":{"rendered":"https:\/\/goldbach.com\/?p=3336"},"modified":"2026-08-31T16:58:00","modified_gmt":"2026-08-31T14:58:00","slug":"goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-commercial-content-nouveau-departement-pour-des-solutions-publicitaires-creatives-et-cross-media\/","title":{"rendered":"Goldbach Commercial Content : nouveau d\u00e9partement pour des solutions publicitaires cr\u00e9atives et cross-m\u00e9dia"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Goldbach Digital lance le nouveau d\u00e9partement \u00ab&nbsp;Goldbach Commercial Content&nbsp;\u00bb pour des concepts publicitaires cross-m\u00e9dia. Goldbach cr\u00e9e ainsi une unit\u00e9 pour des solutions de communication innovantes et globales. <br><\/strong><\/p>\n<p>Goldbach Commercial Content travaille comme une interface interdisciplinaire et exploite le potentiel de la combinaison de diff\u00e9rents canaux m\u00e9diatiques. L\u2019\u00e9quipe d\u00e9veloppe pour ses clients des concepts de contenu sur mesure et cross-m\u00e9dia. <\/p>\n<p>De la premi\u00e8re id\u00e9e \u00e0 la mise en \u0153uvre, les clients sont accompagn\u00e9s dans leur parcours vers des campagnes cr\u00e9atives et efficaces. Le concept de contenu est adapt\u00e9 avec pr\u00e9cision aux canaux optimaux et diffus\u00e9 via les m\u00e9dias correspondants \u2013 Digital, Print, Audio ou autres formats. L\u2019objectif est de raconter des histoires uniques qui touchent \u00e9motionnellement les groupes cibles des clients.  <\/p>\n<p><strong>Concepts cr\u00e9atifs pour toute la palette m\u00e9dia<\/strong><br\/>Le nouveau d\u00e9partement est g\u00e9r\u00e9 en tant que partie de Goldbach Audio (anciennement Swiss Radioworld). Cela permet d\u2019exploiter de mani\u00e8re optimale les synergies issues de la collaboration fructueuse avec CH Media. \u00ab Avec notre \u00e9quipe nouvellement form\u00e9e, nous pouvons transformer des id\u00e9es en concepts cross-m\u00e9dia, d\u00e9sormais aussi avec la Radio, et proposer \u00e0 nos clients toute la palette m\u00e9dia de Goldbach \u00e0 partir d\u2019une seule source. C\u2019est pr\u00e9cis\u00e9ment lorsqu\u2019il s\u2019agit de produits n\u00e9cessitant beaucoup d\u2019explications que nous pouvons, en collaboration avec CH Media, cr\u00e9er une super storyline et positionner les produits de la meilleure fa\u00e7on possible aupr\u00e8s du Groupe cible \u00bb, explique Ralf Brachat, Managing Director Goldbach Audio. Outre les cha\u00eenes de CH Media, d\u2019autres stations de Radio ou m\u00e9dias commercialis\u00e9s par Goldbach Audio ou Goldbach sont \u00e9galement utilis\u00e9s.   <\/p><\/p>\n<\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":3335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[148],"kanal":[315,318],"werbeform":[],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-commercialcontent","kanal-audio","kanal-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lancement du nouveau d\u00e9partement Goldbach Commercial Content<\/title>\n<meta name=\"description\" content=\"Goldbach lance le nouveau d\u00e9partement \u00ab\u00a0Goldbach Commercial Content\u00a0\u00bb. 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