{"id":3370,"date":"2025-06-25T16:00:47","date_gmt":"2025-06-25T14:00:47","guid":{"rendered":"https:\/\/goldbach.com\/?p=3370"},"modified":"2026-01-04T16:33:59","modified_gmt":"2026-01-04T15:33:59","slug":"etude-gvn-2025-le-goldbach-video-network-simpose-avec-succes","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-gvn-2025-le-goldbach-video-network-simpose-avec-succes\/","title":{"rendered":"\u00c9tude GVN 2025 : Le Goldbach Video Network s\u2019impose avec succ\u00e8s"},"content":{"rendered":"

Selon une \u00e9tude r\u00e9cente, le Goldbach Video Network (GVN) atteindra \u00e9galement en 2025 la port\u00e9e mensuelle la plus \u00e9lev\u00e9e parmi les offres Video interrog\u00e9es en Suisse. Les r\u00e9sultats pr\u00e9sent\u00e9s reposent sur la neuvi\u00e8me enqu\u00eate repr\u00e9sentative sur l\u2019utilisation du GVN, r\u00e9alis\u00e9e en collaboration avec Dentsu Switzerland AG.
\n<\/strong>
\n<\/strong>En f\u00e9vrier 2025, un total de 1\u2019256 personnes \u00e2g\u00e9es de 15 \u00e0 64 ans, originaires de Suisse al\u00e9manique et de Suisse romande, ont fourni des informations sur leur comportement d\u2019utilisation de diff\u00e9rentes plateformes Video dans le cadre d\u2019une enqu\u00eate Online repr\u00e9sentative. Vous trouverez ici un aper\u00e7u des principaux r\u00e9sultats de l\u2019\u00e9tude : <\/span><\/p>\n

Utilisation stable et \u00e9lev\u00e9e en comparaison mensuelle et quotidienne<\/h2>\n

Avec une port\u00e9e nette mensuelle de 94 %, le GVN atteint \u00e9galement cette ann\u00e9e la valeur la plus \u00e9lev\u00e9e par rapport aux fournisseurs \u00e9tudi\u00e9s. <\/span>YouTube suit en deuxi\u00e8me position, avec une nette distance de 74 % <\/span>. Le GVN est \u00e9galement en t\u00eate en termes d\u2019utilisation quotidienne, avec 50 %, devant Instagram, qui atteint 36 %.<\/span><\/p>\n

<\/span><\/p>\n<\/div>

<\/a><\/span><\/div>

Sous-Networks avec une forte performance individuelle<\/strong><\/h2>\n

L\u2019\u00e9tude actuelle fournit des informations int\u00e9ressantes sur les sous-Networks du GVN. Ainsi, le Digital TV Network, qui r\u00e9unit toutes les plateformes TV num\u00e9riques du portefeuille de Goldbach, atteint une port\u00e9e nette mensuelle de 54 %. La port\u00e9e hebdomadaire est \u00e9lev\u00e9e, \u00e0 35 %. Le CTV Network, qui est mentionn\u00e9 s\u00e9par\u00e9ment pour la premi\u00e8re fois cette ann\u00e9e, convainc avec une port\u00e9e nette mensuelle de 27 % et une port\u00e9e hebdomadaire de 18 %. Les Networks th\u00e9matiques au sein du GVN affichent \u00e9galement une forte performance. Ils enregistrent des valeurs d\u2019affinit\u00e9 particuli\u00e8rement \u00e9lev\u00e9es aupr\u00e8s de diff\u00e9rents groupes cibles, par exemple aupr\u00e8s des utilisateurs int\u00e9ress\u00e9s par les voyages dans l\u2019environnement du sport ou des personnes int\u00e9ress\u00e9es par l\u2019\u00e9conomie dans le Best of Technology. <\/p>\n

Forte performance aupr\u00e8s des jeunes groupes cibles<\/strong>
\n<\/strong><\/h2>\n

Dans le groupe cible des 15 \u00e0 29 ans, le GVN atteint 93 % par mois. Le Network se situe ainsi nettement devant YouTube, avec 84 %. Les donn\u00e9es montrent que le GVN affiche un taux d\u2019utilisation constamment \u00e9lev\u00e9, m\u00eame aupr\u00e8s des jeunes groupes cibles. <\/span><\/p>\n<\/div>

<\/a><\/span><\/div>

Large couverture d\u00e9mographique<\/h2>\n

Avec un \u00e2ge moyen de 40 ans et une part d\u2019utilisatrices de 49 %, le GVN dispose d\u2019un profil d\u2019utilisateur \u00e9quilibr\u00e9 et diversifi\u00e9 et se positionne ainsi au milieu du comparatif de march\u00e9. Cela permet une approche polyvalente des diff\u00e9rents groupes cibles. <\/p>\n

Forte compl\u00e9mentarit\u00e9 dans le Mediamix<\/h2>\n

Le Goldbach Video Network (GVN) atteint des port\u00e9es incr\u00e9mentales consid\u00e9rables en combinaison avec d\u2019autres canaux de m\u00e9dias. Ainsi, le GVN, en raison de son nombre \u00e9lev\u00e9 d\u2019utilisateurs exclusifs, offre une forte augmentation de la port\u00e9e de 24 % en combinaison avec YouTube. La port\u00e9e suppl\u00e9mentaire gr\u00e2ce au GVN avec la TV classique est de 12 % et, en combinaison avec les cha\u00eenes TV de Goldbach, m\u00eame de 16 %. Le GVN est donc id\u00e9al comme canal compl\u00e9mentaire au sein d\u2019une planification m\u00e9dia cross-m\u00e9dia.<\/p>\n<\/div>

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<\/span><\/div>
<\/span><\/div>

Perception positive et qualit\u00e9 de contenu \u00e9lev\u00e9e attribu\u00e9e
\n<\/strong><\/h2>\n

Le Network convainc \u00e9galement sur le plan qualitatif : dans la perception des personnes interrog\u00e9es, le GVN obtient de bien meilleurs r\u00e9sultats que YouTube. Les contenus du GVN sont consid\u00e9r\u00e9s comme 40 % plus cr\u00e9dibles, 32 % plus informatifs, 30 % plus utiles et globalement 32 % de meilleure qualit\u00e9 que ceux de YouTube. Ces r\u00e9sultats t\u00e9moignent d\u2019une forte acceptation du contenu et d\u2019un environnement m\u00e9dia et publicitaire digne de confiance.<\/p>\n<\/div>

<\/span><\/div>

Souhaitez-vous r\u00e9server votre propre campagne Replay Ads ?<\/h2>\n

Vos professionnels de la publicit\u00e9 chez Goldbach se r\u00e9jouissent de planifier et de mettre en \u0153uvre avec succ\u00e8s vos prochaines campagnes Replay Ads.<\/p>\n<\/div>

Possibilit\u00e9s publicitaires dans le Goldbach Video Network<\/span><\/a><\/div>

Votre contact<\/h2>\n
\n

Vous souhaitez savoir comment utiliser au mieux les Video Networks pour votre campagne publicitaire ? Nous serons ravis de vous informer sur les nombreuses possibilit\u00e9s de la publicit\u00e9 Online. <\/p>\n<\/div>\n<\/div>

Vers le contact<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[203,218,223],"kanal":[316],"werbeform":[327],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-goldbachaudience","tag-sunrise","tag-tvnews","kanal-online","werbeform-display"],"acf":[],"yoast_head":"\n\u00c9tude : Goldbach Video Network s\u2019affirme avec succ\u00e8s<\/title>\n<meta name=\"description\" content=\"Pourquoi la publicit\u00e9 dans le Goldbach Video Network (GVN) est-elle int\u00e9ressante ? 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