{"id":3397,"date":"2025-04-09T16:28:12","date_gmt":"2025-04-09T14:28:12","guid":{"rendered":"https:\/\/goldbach.com\/?p=3397"},"modified":"2026-08-31T16:57:26","modified_gmt":"2026-08-31T14:57:26","slug":"la-fin-de-la-diffusion-fm-de-la-ssr-bouleverse-le-marche-de-la-radio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/entretien\/la-fin-de-la-diffusion-fm-de-la-ssr-bouleverse-le-marche-de-la-radio\/","title":{"rendered":"L\u2019arr\u00eat de la diffusion en FM de la SSR modifie le march\u00e9 de la Radio. Les annonceurs en profitent massivement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Depuis l\u2019arr\u00eat de la diffusion en FM de la SSR fin 2024, les stations de Radio priv\u00e9es enregistrent des gains d\u2019audience importants. Les chiffres actuels de Mediapulse montrent une augmentation du nombre d\u2019auditeurs de 17 % en moyenne. Les annonceurs profitent de tarifs inchang\u00e9s pour un public nettement plus large.  <\/strong><\/p>\n<p>K\u00fcsnacht, 9 avril 2025 \u2013 Depuis le 31 d\u00e9cembre 2024, les stations de Radio de la SRF ne sont plus r\u00e9ceptionnables via la FM. Cette modification du mode de transmission a mis le paysage radiophonique suisse en mouvement, avec des effets positifs pour les stations priv\u00e9es et les annonceurs. <\/p>\n<h2>Forte augmentation du nombre d\u2019auditeurs des stations de Radio priv\u00e9es<\/h2>\n<p>Selon Mediapulse Radio Data (Evogenius Reporting), les programmes de la SRF ont perdu au total plus de 450 000 auditeurs au premier trimestre 2025. Dans le m\u00eame temps, les stations de Radio priv\u00e9es ont enregistr\u00e9 en moyenne une augmentation d\u2019audience de 17 %. De nombreux auditeurs qui recevaient auparavant les programmes de la SSR via la FM sont apparemment pass\u00e9s \u00e0 des fournisseurs priv\u00e9s qui continuent \u00e0 \u00e9mettre via la FM.  <\/p>\n<h2>Impact publicitaire dans un contexte modifi\u00e9<\/h2>\n<p>Cette \u00e9volution offre de meilleures opportunit\u00e9s pour le march\u00e9 publicitaire : malgr\u00e9 l\u2019augmentation du public, les stations de Radio priv\u00e9es n\u2019ont jusqu\u2019\u00e0 pr\u00e9sent pas adapt\u00e9 leurs tarifs publicitaires. Les annonceurs touchent donc actuellement un public plus large au m\u00eame prix, ce qui peut am\u00e9liorer l\u2019efficacit\u00e9 de leurs campagnes. <\/p>\n<h2>Perspectives<\/h2>\n<p>\u00ab Les donn\u00e9es de march\u00e9 indiquent un d\u00e9placement structurel temporaire, qui ouvre surtout un potentiel suppl\u00e9mentaire aux acteurs priv\u00e9s \u00bb, d\u00e9clare Hans Lackner, Director Operations chez Goldbach Audio. \u00ab Les annonceurs b\u00e9n\u00e9ficient ainsi de conditions-cadres favorables pour toucher efficacement leurs Groupe cible gr\u00e2ce \u00e0 la publicit\u00e9 radio. \u00bb <\/p>\n<p>L\u2019\u00e9volution du march\u00e9 \u00e0 moyen terme reste incertaine. Mais d\u00e9j\u00e0 apr\u00e8s le premier trimestre, on peut constater que l\u2019arr\u00eat de la diffusion en FM de la SSR modifie les habitudes d\u2019\u00e9coute et ouvre de nouvelles perspectives aux fournisseurs priv\u00e9s. <\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" href=\"https:\/\/goldbach.com\/fr\/audio\/radio\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vers le portefeuille Radio<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":3396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[222],"kanal":[315],"werbeform":[326],"class_list":["post-3397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretien","tag-swissradioworld","kanal-audio","werbeform-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019arr\u00eat de la diffusion en FM de la SSR modifie le march\u00e9 de la Radio<\/title>\n<meta name=\"description\" content=\"Depuis l\u2019arr\u00eat de la diffusion en FM de la SSR fin 2024, les stations de Radio priv\u00e9es enregistrent des gains d\u2019audience importants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/entretien\/la-fin-de-la-diffusion-fm-de-la-ssr-bouleverse-le-marche-de-la-radio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019arr\u00eat de la diffusion en FM de la SSR modifie le march\u00e9 de la Radio. 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