{"id":40741,"date":"2026-03-04T14:05:11","date_gmt":"2026-03-04T13:05:11","guid":{"rendered":"https:\/\/goldbach.com\/?p=40741"},"modified":"2026-03-05T14:20:20","modified_gmt":"2026-03-05T13:20:20","slug":"interview-avec-gabriel-blume-sales-director-de-goldbach-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/entretien\/interview-avec-gabriel-blume-sales-director-de-goldbach-media\/","title":{"rendered":"Interview avec Gabriel Blume, Sales Director de Goldbach Media"},"content":{"rendered":"

\u00ab Ce n’est pas seulement le volume paid qui est garanti, mais l’int\u00e9gralit\u00e9 de la performance n\u00e9goci\u00e9e. \u00bb<\/h2>\n

Le fait que les r\u00e9gies publicitaires offrent aux annonceurs une garantie de performance pour leurs campagnes TV* n’est pas nouveau. Goldbach propose \u00e9galement diff\u00e9rents mod\u00e8les avec une garantie de performance allant jusqu’\u00e0 100 %. Mais voici la nouveaut\u00e9 : de mai \u00e0 d\u00e9cembre 2026, Goldbach offre aux annonceurs** une garantie de performance \u00e0 100 % sur le volume payant ET sur le volume n\u00e9goci\u00e9 non payant. <\/p>\n

Dans cet entretien, Gabriel Blume, Sales Director chez Goldbach Media, explique pourquoi cette offre est un v\u00e9ritable game changer. Il \u00e9voque \u00e9galement les nouveaut\u00e9s que Goldbach r\u00e9serve au march\u00e9 publicitaire en Romandie. <\/p>\n

*Une garantie de performance signifie que la port\u00e9e du groupe cible convenue est enti\u00e8rement atteinte \u2013 sinon, une compensation est pr\u00e9vue.<\/em>
\n**Valable pour les clients existants et nouveaux Mono-Priv\u00e9 ainsi que pour les clients qui passent \u00e0 une strat\u00e9gie Mono-Priv\u00e9.<\/em><\/p>\n

Notre client\u00e8le conna\u00eet d\u00e9j\u00e0 la garantie de performance \u00e0 100 %. Qu’est-ce qui fait de cette offre un v\u00e9ritable game changer ? <\/strong><\/p>\n

Effectivement, tous nos clients b\u00e9n\u00e9ficient d\u00e9j\u00e0 aujourd’hui, dans certains cas, d’une garantie de performance allant jusqu’\u00e0 100 % sur le volume payant \u2013 et cela reste inchang\u00e9.<\/p>\n

Le v\u00e9ritable game changer est le suivant : avec une strat\u00e9gie Mono-Priv\u00e9, les cha\u00eenes garantissent \u00e9galement \u00e0 100 % le volume Non-Paid d\u00e9fini et pertinent pour le deal \u2013 c’est-\u00e0-dire le TV-Kundenfreespace et le TV-Plus \u2013 dans le cadre de l’offre mentionn\u00e9e en introduction.<\/p>\n

Cela signifie : non seulement le volume payant est garanti, mais l’ensemble de la performance n\u00e9goci\u00e9e \u2013 et ce pour les groupes cibles \u00e9ligibles jusqu’\u00e0 49 ou 59 ans ainsi que 3\u201314 ans. Les annonceurs b\u00e9n\u00e9ficient ainsi d’une s\u00e9curit\u00e9 de planification maximale et peuvent se concentrer pleinement sur l’efficacit\u00e9.<\/p>\n<\/div>

Obtenez la garantie de performance \u00e0 100 %<\/h2>

Vous trouverez ici tous les d\u00e9tails de l\u2019offre.<\/p><\/div><\/div><\/a><\/span><\/div>

Du point de vue du client, cela semble tr\u00e8s attractif. Mais Goldbach et les cha\u00eenes ne prennent-ils pas un risque ? <\/strong><\/p>\n

Bien s\u00fbr, les cha\u00eenes prennent une avance, car les pr\u00e9visions et les performances effectives peuvent diverger.
\nMais dans un march\u00e9 o\u00f9 la port\u00e9e et l’attention sont \u00e2prement disput\u00e9es, la fiabilit\u00e9 est d\u00e9terminante. Et c’est pr\u00e9cis\u00e9ment ce qu’offre cette proposition : la s\u00e9curit\u00e9 dans l’atteinte du groupe cible \u2013 et donc dans le succ\u00e8s de la campagne. <\/p>\n

L’offre est limit\u00e9e dans le temps. Que se passe-t-il apr\u00e8s d\u00e9cembre 2026 ? <\/strong><\/p>\n

Nous communiquerons la suite avec les cha\u00eenes au second semestre 2026. Au plus tard lors de l’ouverture des r\u00e9servations pour 2027 en novembre, nous apporterons des \u00e9claircissements \u2013 avec un d\u00e9lai de planification suffisant pour notre client\u00e8le. <\/p>\n

L\u2019offre s\u2019applique \u00e9galement aux cha\u00eenes francophones M6 et TF1. Y a-t-il d\u2019autres nouveaut\u00e9s concernant le march\u00e9 publicitaire en Suisse romande ? <\/strong><\/p>\n

Exactement, l\u2019offre est valable pour toutes les cha\u00eenes que nous commercialisons. Et oui, il y a d\u2019excellentes nouvelles pour la Suisse romande. <\/p>\n

Depuis le d\u00e9but de l\u2019ann\u00e9e, blue Zoom f est la premi\u00e8re cha\u00eene priv\u00e9e suisse francophone \u00e0 \u00e9mettre \u2013 ce qui signifie que le droit publicitaire suisse s\u2019applique.<\/p>\n

Et avec la fen\u00eatre publicitaire suisse pr\u00e9vue sur une cha\u00eene phare du Groupe TF1, un nouveau temps fort se profile d\u00e9j\u00e0 \u2013 nous t\u2019en dirons plus en temps voulu.<\/p>\n

Merci pour cet entretien.<\/strong><\/p>\n<\/div>

Int\u00e9ress\u00e9(e) ? Des questions ? Contacte-nous. <\/h2>\n<\/div>
Contacte-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":40740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[373,223],"kanal":[314],"werbeform":[320],"class_list":["post-40741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretien","tag-featured","tag-tvnews","kanal-tv","werbeform-linear-tv"],"acf":[],"yoast_head":"\n\u00ab Les annonceurs b\u00e9n\u00e9ficient ainsi d'une s\u00e9curit\u00e9 de planification maximale \u00bb<\/title>\n<meta name=\"description\" content=\"Goldbach offre, sous certaines conditions, une garantie de performance \u00e0 100 % sur le volume TV payant ET sur le volume n\u00e9goci\u00e9 non payant. 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