{"id":40752,"date":"2026-03-04T14:43:38","date_gmt":"2026-03-04T13:43:38","guid":{"rendered":"https:\/\/goldbach.com\/?p=40752"},"modified":"2026-03-05T12:44:05","modified_gmt":"2026-03-05T11:44:05","slug":"anniversaire-feldschloesschen-interview","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/best-cases\/anniversaire-feldschloesschen-interview\/","title":{"rendered":"Anniversaire Feldschl\u00f6sschen \u2013 Interview"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Joyeux anniversaire, Feldschl\u00f6sschen<\/h2>\n<p>Depuis plus de 20 ans, Feldschl\u00f6sschen et Goldbach sont partenaires. La brasserie traditionnelle existe depuis 1876. Le 8 f\u00e9vrier dernier, elle a c\u00e9l\u00e9br\u00e9 son 150e anniversaire \u2013 et nous avons f\u00eat\u00e9 cet \u00e9v\u00e9nement \u00e0 ses c\u00f4t\u00e9s. En guise de f\u00e9licitations et pour marquer notre collaboration de longue date, nous avons publi\u00e9 une annonce (voir image ci-dessus) dans le magazine du jubil\u00e9 de Feldschl\u00f6sschen.<\/p>\n<p>Nous avons profit\u00e9 de l\u2019occasion pour demander \u00e0 <strong>Lukas Basista, Head of Media chez Feldschl\u00f6sschen<\/strong>, son avis sur l\u2019importance de la publicit\u00e9 pour l\u2019entreprise<\/p>\n<p><strong>Que repr\u00e9sente la publicit\u00e9 pour toi et pour Feldschl\u00f6sschen ?<\/strong><\/p>\n<p>Pour nous, la publicit\u00e9 est une composante essentielle de notre mix marketing et communication. Nous l\u2019utilisons en compl\u00e9ment d\u2019autres mesures telles que les \u00e9v\u00e9nements, les promotions ou les placements de produits, afin de renforcer la notori\u00e9t\u00e9 de nos marques et produits aupr\u00e8s de nos groupes cibles et de construire une relation de confiance. L\u2019objectif est de stimuler les ventes \u00e0 court et moyen terme.<\/p>\n<p><strong>Selon toi, pourquoi une marque devrait-elle miser sur la publicit\u00e9 TV ?<\/strong><\/p>\n<p>Cela d\u00e9pend de la marque, du groupe cible, des objectifs et des investissements disponibles.<\/p>\n<p>La TV pr\u00e9sente toutefois plusieurs avantages :<\/p>\n<ul>\n<li>Une forte port\u00e9e aupr\u00e8s de larges groupes cibles<\/li>\n<li>Une port\u00e9e qui peut \u00eatre d\u00e9velopp\u00e9e rapidement et augment\u00e9e sur la dur\u00e9e<\/li>\n<li>Un niveau d\u2019attention \u00e9lev\u00e9 et, gr\u00e2ce \u00e0 la combinaison de l\u2019image et du son sur grand \u00e9cran, une grande efficacit\u00e9<\/li>\n<li>Une couverture nationale<\/li>\n<\/ul>\n<p><strong>Qu\u2019appr\u00e9cies-tu dans la collaboration avec Goldbach ?<\/strong><\/p>\n<p>Goldbach est pour nous un partenaire de commercialisation professionnel. Les structures et les processus sont bien \u00e9tablis et fonctionnent efficacement. Nous appr\u00e9cions particuli\u00e8rement la possibilit\u00e9 de planifier diff\u00e9rentes cat\u00e9gories de m\u00e9dias et mesures aupr\u00e8s d\u2019un seul et m\u00eame partenaire \u2013 de la TV \u00e0 l\u2019Out of Home (OOH) et \u00e0 la radio, jusqu\u2019au digital. De plus, nous entretenons des relations directes et simples avec nos interlocuteurs.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2>R\u00e9server de la publicit\u00e9 ? Contacte-nous.<\/h2>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/fr\/apercu-et-solutions\/demander-un-entretien-de-conseil\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacte-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":40758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[223],"kanal":[],"werbeform":[],"class_list":["post-40752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-tvnews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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