{"id":4869,"date":"2025-05-22T22:24:27","date_gmt":"2025-05-22T20:24:27","guid":{"rendered":"https:\/\/goldbach.com\/?p=4869"},"modified":"2026-01-04T16:38:47","modified_gmt":"2026-01-04T15:38:47","slug":"interview-sur-swiss-ad-impact","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/entretien\/interview-sur-swiss-ad-impact\/","title":{"rendered":"Interview sur Swiss Ad Impact"},"content":{"rendered":"

” Swiss Ad Impact est un outil essentiel pour évaluer et optimiser l’impact des campagnes “<\/h2>\n

Plus de 80 campagnes menées par 42 clients issus de 14 secteurs d’activité : depuis le lancement de Swiss Ad Impact il y a 18 mois, l’impact publicitaire a été largement mesuré. Et l’offre, qui permet aux annonceurs d’obtenir une évaluation détaillée de l’impact publicitaire de leur campagne, ne cesse de se développer. Guido Trevisan, CMO de Goldbach Group AG, dresse un bilan et donne un aperçu des nouveaux modèles de prix et de nos projets pour Swiss Ad Impact.<\/p>\n<\/div>

Voici Swiss Ad Impact<\/h2>

Quels KPI sont mesurés, quels groupes cibles sont évalués, comment se déroule l'étude - tu trouveras ici tout ce qu'il faut savoir sur Swiss Ad Impact.<\/p><\/div><\/div><\/a><\/span><\/div>

Swiss Ad Impact existe depuis maintenant 18 mois. Quelle est la satisfaction des annonceurs ?<\/strong><\/p>\n

À ce jour, 42 annonceurs ont commandé une étude, dont un tiers en a déjà commandé plusieurs. Nous interprétons cela comme un signe très positif. Les discussions avec nos clients nous ont appris que Swiss Ad Impact est un outil très apprécié pour l’analyse et l’optimisation des campagnes. Feldschlösschen, par exemple, affirme que des indicateurs tels que l’Ad Impact Rate sont extrêmement précieux lors de l’évaluation de la campagne et l’estimation de son succès. Les benchmarks* sont également considérés comme très utiles.<\/p>\n

Y a-t-il eu des critiques ou des suggestions d’amélioration ?<\/strong><\/p>\n

Bien sûr, et heureusement. Swiss Ad Impact est né d’un besoin client et grâce à ces retours, nous avons pu et pouvons encore développer notre offre en fonction des besoins de nos clients. C’est ainsi qu’ont vu le jour Swiss Ad Impact Regio pour les campagnes régionales, l’option de filtrage « Brand Familiarity » et le KPI supplémentaire « Brand Fitting »  (“ La publicité correspond bien à la marque promue “). Les commentaires des clients sont donc directement pris en compte dans le développement de l’étude.<\/p>\n

Quels sont les besoins des clients qui seront abordés prochainement ?<\/strong><\/p>\n

D’autres benchmarks sont prévus, notamment sur les groupes de produits, les objectifs ou les types de campagnes, entre autres. Nous souhaitons également intégrer une option de Pre-Testing pour les campagnes numériques, qui permettra de prédire l’impact publicitaire avant le lancement de la campagne et de l’optimiser si nécessaire. Ces innovations devraient être disponibles au plus tard l’année prochaine. Le lancement du Swiss Ad Impact Recommender est également prévu. Il s’agit d’un outil basé sur l’expérience acquise lors d’études Swiss Ad Impact précédentes et destiné à fournir des recommandations ciblées pour optimiser le mix média<\/a>.<\/p>\n

Pour tous ceux qui souhaitent commander une étude Swiss Ad Impact : quel est son coût et comment procéder ?<\/strong><\/p>\n

Grâce à la forte demande, nous bénéficions d’économies d’échelle auprès de nos fournisseurs et pouvons maintenir des coûts très attractifs. Une étude Swiss Ad Impact coûte toujours 8200 francs. Nous proposons désormais des offres groupées intéressantes avec des avantages tarifaires significatifs pour les annonceurs qui commandent plusieurs études. L’offre et les prix sont disponibles sur notre site web<\/a>.<\/p>\n

Pour réserver une étude, veuillez contacter votre interlocatrice ou votre interlocuteur Goldbach habituel ou Sanja Ruggiero (coordonnées ci-dessous)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[220],"kanal":[],"werbeform":[],"class_list":["post-4869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretien","tag-swiss-ad-impact"],"acf":[],"yoast_head":"\nInterview sur Swiss Ad Impact<\/title>\n<meta name=\"description\" content=\"Guido Trevisan, CMO de Goldbach Group, tire un bilan et donne un aper\u00e7u des mod\u00e8les de tarification et des plans que nous avons pour Swiss Ad Impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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