{"id":4869,"date":"2025-05-22T22:24:27","date_gmt":"2025-05-22T20:24:27","guid":{"rendered":"https:\/\/goldbach.com\/?p=4869"},"modified":"2026-01-04T16:38:47","modified_gmt":"2026-01-04T15:38:47","slug":"interview-sur-swiss-ad-impact","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/entretien\/interview-sur-swiss-ad-impact\/","title":{"rendered":"Interview sur Swiss Ad Impact"},"content":{"rendered":"

” Swiss Ad Impact est un outil essentiel pour \u00e9valuer et optimiser l’impact des campagnes “<\/h2>\n

Plus de 80 campagnes men\u00e9es par 42 clients issus de 14 secteurs d’activit\u00e9 : depuis le lancement de Swiss Ad Impact il y a 18 mois, l’impact publicitaire a \u00e9t\u00e9 largement mesur\u00e9. Et l’offre, qui permet aux annonceurs d’obtenir une \u00e9valuation d\u00e9taill\u00e9e de l’impact publicitaire de leur campagne, ne cesse de se d\u00e9velopper. Guido Trevisan, CMO de Goldbach Group AG, dresse un bilan et donne un aper\u00e7u des nouveaux mod\u00e8les de prix et de nos projets pour Swiss Ad Impact.<\/p>\n<\/div>

Voici Swiss Ad Impact<\/h2>

Quels KPI sont mesur\u00e9s, quels groupes cibles sont \u00e9valu\u00e9s, comment se d\u00e9roule l'\u00e9tude - tu trouveras ici tout ce qu'il faut savoir sur Swiss Ad Impact.<\/p><\/div><\/div><\/a><\/span><\/div>

Swiss Ad Impact existe depuis maintenant 18 mois. Quelle est la satisfaction des annonceurs ?<\/strong><\/p>\n

\u00c0 ce jour, 42 annonceurs ont command\u00e9 une \u00e9tude, dont un tiers en a d\u00e9j\u00e0 command\u00e9 plusieurs. Nous interpr\u00e9tons cela comme un signe tr\u00e8s positif. Les discussions avec nos clients nous ont appris que Swiss Ad Impact est un outil tr\u00e8s appr\u00e9ci\u00e9 pour l’analyse et l’optimisation des campagnes. Feldschl\u00f6sschen, par exemple, affirme que des indicateurs tels que l’Ad Impact Rate sont extr\u00eamement pr\u00e9cieux lors de l’\u00e9valuation de la campagne et l’estimation de son succ\u00e8s. Les benchmarks* sont \u00e9galement consid\u00e9r\u00e9s comme tr\u00e8s utiles.<\/p>\n

Y a-t-il eu des critiques ou des suggestions d’am\u00e9lioration ?<\/strong><\/p>\n

Bien s\u00fbr, et heureusement. Swiss Ad Impact est n\u00e9 d’un besoin client et gr\u00e2ce \u00e0 ces retours, nous avons pu et pouvons encore d\u00e9velopper notre offre en fonction des besoins de nos clients. C’est ainsi qu’ont vu le jour Swiss Ad Impact Regio pour les campagnes r\u00e9gionales, l’option de filtrage \u00ab Brand Familiarity \u00bb et le KPI suppl\u00e9mentaire \u00ab Brand Fitting \u00bb \u00a0(\u201c La publicit\u00e9 correspond bien \u00e0 la marque promue \u201c). Les commentaires des clients sont donc directement pris en compte dans le d\u00e9veloppement de l’\u00e9tude.<\/p>\n

Quels sont les besoins des clients qui seront abord\u00e9s prochainement ?<\/strong><\/p>\n

D’autres benchmarks sont pr\u00e9vus, notamment sur les groupes de produits, les objectifs ou les types de campagnes, entre autres. Nous souhaitons \u00e9galement int\u00e9grer une option de Pre-Testing pour les campagnes num\u00e9riques, qui permettra de pr\u00e9dire l’impact publicitaire avant le lancement de la campagne et de l’optimiser si n\u00e9cessaire. Ces innovations devraient \u00eatre disponibles au plus tard l’ann\u00e9e prochaine. Le lancement du Swiss Ad Impact Recommender est \u00e9galement pr\u00e9vu. Il s’agit d’un outil bas\u00e9 sur l’exp\u00e9rience acquise lors d’\u00e9tudes Swiss Ad Impact pr\u00e9c\u00e9dentes et destin\u00e9 \u00e0 fournir des recommandations cibl\u00e9es pour optimiser le mix m\u00e9dia.<\/p>\n

Pour tous ceux qui souhaitent commander une \u00e9tude Swiss Ad Impact : quel est son co\u00fbt et comment proc\u00e9der ?<\/strong><\/p>\n

Gr\u00e2ce \u00e0 la forte demande, nous b\u00e9n\u00e9ficions d’\u00e9conomies d’\u00e9chelle aupr\u00e8s de nos fournisseurs et pouvons maintenir des co\u00fbts tr\u00e8s attractifs. Une \u00e9tude Swiss Ad Impact co\u00fbte toujours 8200 francs. Nous proposons d\u00e9sormais des offres group\u00e9es int\u00e9ressantes avec des avantages tarifaires significatifs pour les annonceurs qui commandent plusieurs \u00e9tudes. L’offre et les prix sont disponibles sur notre site web<\/a>.<\/p>\n

Pour r\u00e9server une \u00e9tude, veuillez contacter votre interlocatrice ou votre interlocuteur Goldbach habituel ou Sanja Ruggiero (coordonn\u00e9es ci-dessous)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[220],"kanal":[],"werbeform":[],"class_list":["post-4869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretien","tag-swiss-ad-impact"],"acf":[],"yoast_head":"\nInterview sur Swiss Ad Impact<\/title>\n<meta name=\"description\" content=\"Guido Trevisan, CMO de Goldbach Group, tire un bilan et donne un aper\u00e7u des mod\u00e8les de tarification et des plans que nous avons pour Swiss Ad Impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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