{"id":4877,"date":"2025-11-04T22:38:59","date_gmt":"2025-11-04T21:38:59","guid":{"rendered":"https:\/\/goldbach.com\/?p=4877"},"modified":"2025-12-22T15:57:09","modified_gmt":"2025-12-22T14:57:09","slug":"mise-sur-un-developpement-sain-de-son-activite-principale","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/mise-sur-un-developpement-sain-de-son-activite-principale\/","title":{"rendered":"Mise sur un d\u00e9veloppement sain de son activit\u00e9 principale"},"content":{"rendered":"

Dans le cadre de la focalisation sur son activité principale, Goldbach procède à de nouveaux ajustements structurels.<\/strong><\/p>\n

Küsnacht, 4. Nov. 2025 – Goldbach Group franchit une nouvelle étape dans sa réorganisation et continue de concentrer ses efforts sur son cœur de métier. À cet effet, il met fin à l’unité de vente régionale, y compris l’AdUnit, et réduit la complexité au sein du Goldbach Group.<\/p>\n

Des discussions sont en cours afin de réintégrer ces équipes au sein du TX Group et, dans certains cas, de les reprendre. Goldbach se concentre sur le développement sain de ses activités dans les domaines de la télévision, de l’affichage extérieur, du numérique et de l’audio.<\/p>\n

Ces ajustements structurels entraîneront une réduction maximale de 65 postes au sein du Goldbach Group, sous réserve des résultats de la procédure de consultation actuellement en cours. Les domaines dans lesquels les suppressions de postes seront effectivement appliquées seront connus à la fin du mois de novembre, une fois la procédure de consultation terminée et les décisions concernant une éventuelle reprise de certaines unités par le TX Group prises.<\/p>\n

L’exécution des mandats clients de l’AdUnit reste assurée. Une solution de remplacement est en cours d’élaboration. Les prochaines étapes seront communiquées en temps voulu.<\/p>\n

Contact<\/strong>
\nIris Blättler, Head of Corporate Communication Goldbach,
\niris.blaettler@goldbach.com<\/a><\/p>\n

A propos de Goldbach Group<\/strong>
\nLes entreprises de Goldbach Group commercialisent et diffusent de la publicité à la télévision, à la radio, dans la presse écrite, en ligne, à l’extérieur et dans le cadre du performance marketing. Priorité est donnée à la simplicité des processus d’information, de conseils et de réservation. Afin d’atteindre les consommatrices et consommateurs final au bon moment, au bon endroit et dans le contexte approprié, Goldbach poursuit une approche multicanale systématique. Goldbach Group SA a son siège à Küsnacht, en Suisse. Goldbach est une entreprise de TX Group.
\nwww.goldbach.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[340],"kanal":[],"werbeform":[],"class_list":["post-4877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachgroup"],"acf":[],"yoast_head":"\nMise sur un d\u00e9veloppement sain de son activit\u00e9 principale<\/title>\n<meta name=\"description\" content=\"Dans le cadre de la focalisation sur son activit\u00e9 principale, Goldbach proc\u00e8de \u00e0 de nouveaux ajustements structurels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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