{"id":4877,"date":"2025-11-04T22:38:59","date_gmt":"2025-11-04T21:38:59","guid":{"rendered":"https:\/\/goldbach.com\/?p=4877"},"modified":"2025-12-22T15:57:09","modified_gmt":"2025-12-22T14:57:09","slug":"mise-sur-un-developpement-sain-de-son-activite-principale","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/mise-sur-un-developpement-sain-de-son-activite-principale\/","title":{"rendered":"Mise sur un d\u00e9veloppement sain de son activit\u00e9 principale"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Dans le cadre de la focalisation sur son activit\u00e9 principale, Goldbach proc\u00e8de \u00e0 de nouveaux ajustements structurels.<\/strong><\/p>\n<p>K\u00fcsnacht, 4. Nov. 2025 \u2013 Goldbach Group franchit une nouvelle \u00e9tape dans sa r\u00e9organisation et continue de concentrer ses efforts sur son c\u0153ur de m\u00e9tier. \u00c0 cet effet, il met fin \u00e0 l\u2019unit\u00e9 de vente r\u00e9gionale, y compris l\u2019AdUnit, et r\u00e9duit la complexit\u00e9 au sein du Goldbach Group.<\/p>\n<p>Des discussions sont en cours afin de r\u00e9int\u00e9grer ces \u00e9quipes au sein du TX Group et, dans certains cas, de les reprendre. Goldbach se concentre sur le d\u00e9veloppement sain de ses activit\u00e9s dans les domaines de la t\u00e9l\u00e9vision, de l\u2019affichage ext\u00e9rieur, du num\u00e9rique et de l\u2019audio.<\/p>\n<p>Ces ajustements structurels entra\u00eeneront une r\u00e9duction maximale de 65 postes au sein du Goldbach Group, sous r\u00e9serve des r\u00e9sultats de la proc\u00e9dure de consultation actuellement en cours. Les domaines dans lesquels les suppressions de postes seront effectivement appliqu\u00e9es seront connus \u00e0 la fin du mois de novembre, une fois la proc\u00e9dure de consultation termin\u00e9e et les d\u00e9cisions concernant une \u00e9ventuelle reprise de certaines unit\u00e9s par le TX Group prises.<\/p>\n<p>L\u2019ex\u00e9cution des mandats clients de l\u2019AdUnit reste assur\u00e9e. Une solution de remplacement est en cours d\u2019\u00e9laboration. Les prochaines \u00e9tapes seront communiqu\u00e9es en temps voulu.<\/p>\n<p><strong>Contact<\/strong><br \/>\nIris Bl\u00e4ttler, Head of Corporate Communication Goldbach,<br \/>\n<a href=\"mailto:iris.blaettler@goldbach.com\">iris.blaettler@goldbach.com<\/a><\/p>\n<p><strong>A propos de Goldbach Group<\/strong><br \/>\nLes entreprises de Goldbach Group commercialisent et diffusent de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio, dans la presse \u00e9crite, en ligne, \u00e0 l\u2019ext\u00e9rieur et dans le cadre du performance marketing. Priorit\u00e9 est donn\u00e9e \u00e0 la simplicit\u00e9 des processus d\u2019information, de conseils et de r\u00e9servation. Afin d\u2019atteindre les consommatrices et consommateurs final au bon moment, au bon endroit et dans le contexte appropri\u00e9, Goldbach poursuit une approche multicanale syst\u00e9matique. Goldbach Group SA a son si\u00e8ge \u00e0 K\u00fcsnacht, en Suisse. Goldbach est une entreprise de TX Group.<br \/>\n<a href=\"https:\/\/www.goldbach.com\">www.goldbach.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[340],"kanal":[],"werbeform":[],"class_list":["post-4877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachgroup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mise sur un d\u00e9veloppement sain de son activit\u00e9 principale<\/title>\n<meta name=\"description\" content=\"Dans le cadre de la focalisation sur son activit\u00e9 principale, Goldbach proc\u00e8de 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