{"id":5193,"date":"2023-06-11T16:11:32","date_gmt":"2023-06-11T14:11:32","guid":{"rendered":"https:\/\/goldbach.com\/?p=5193"},"modified":"2025-11-11T16:15:00","modified_gmt":"2025-11-11T15:15:00","slug":"la-nouvelle-regie-publicitaire-out-of-home-sappelle-goldbach-neo","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/la-nouvelle-regie-publicitaire-out-of-home-sappelle-goldbach-neo\/","title":{"rendered":"La nouvelle r\u00e9gie publicitaire out-of-home s\u2019appelle Goldbach Neo"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Apr\u00e8s leur fusion pr\u00e9vue fin septembre 2023, Clear Channel Suisse et Neo Advertising se pr\u00e9senteront sous le nom de Goldbach Neo.<\/strong><\/p>\n<p>La fusion des deux soci\u00e9t\u00e9s Clear Channel Suisse et Neo Advertising pour former la nouvelle entit\u00e9 Out-of-Home de Goldbach a franchi une nouvelle \u00e9tape: le conseil d\u2019administration de Goldbach a choisi le nom de la nouvelle entit\u00e9 Out-of-Home: Goldbach Neo OOH AG (Goldbach Neo).<\/p>\n<p>Le nouveau nom fait d\u2019une part r\u00e9f\u00e9rence \u00e0 la marque Neo Advertising, et d\u2019autre part rappelle son appartenance \u00e0 la soci\u00e9t\u00e9 de commercialisation Goldbach.<\/p>\n<p>Au 1er juillet 2023, la direction sera compos\u00e9e des anciens membres de Clear Channel Suisse et sera compl\u00e9t\u00e9e par Florian Maas et David Auer de Neo Advertising.<\/p>\n<ul>\n<li aria-level=\"1\">CEO: Christoph Marty; Sales &amp; Marketing: Diego Quintarelli; Technologie, Development &amp; Operations: Rob Furger; Finance, Controlling &amp; RH: Tom Gibbings<\/li>\n<li aria-level=\"1\">En raison de l\u2019importance strat\u00e9gique des contrats avec la ville de Gen\u00e8ve, les Transports publics genevois et Gen\u00e8ve A\u00e9roport, une direction \u00e9largie est mise en place, incluant Florian Maas, Directeur Suisse romande &amp; Tessin, et David Auer, responsable de la transformation et des projets sp\u00e9ciaux.<\/li>\n<\/ul>\n<p>Christian Vaglio-Giors rejoint le conseil d\u2019administration et assume le r\u00f4le de conseiller aupr\u00e8s de Christoph Marty.<\/p>\n<p>Les droits sur le nom Clear Channel ont expir\u00e9 avec la vente \u00e0 TX Group\/Goldbach. En cons\u00e9quence, le 27 juin 2023, Clear Channel Schweiz SA deviendra Goldbach Neo OOH AG. La fusion de Neo Advertising SA et Goldbach Neo OOH AG aura lieu fin septembre 2023. \u00c0 partir de cette date et juste \u00e0 temps pour l\u2019ouverture des r\u00e9servations, l\u2019ensemble de l\u2019inventaire des anciennes soci\u00e9t\u00e9s peut \u00eatre r\u00e9serv\u00e9 via Goldbach Neo pour 2024.<\/p>\n<p>\u00abAvec Goldbach Neo, nous pouvons conserver ce qui est d\u00e9j\u00e0 \u00e9tabli avec succ\u00e8s sur le march\u00e9, tout en nous projetant ensemble vers des succ\u00e8s futurs\u00bb, d\u00e9clare Christoph Marty, CEO de la nouvelle soci\u00e9t\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[209],"kanal":[],"werbeform":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachneo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La nouvelle r\u00e9gie publicitaire out-of-home s\u2019appelle Goldbach Neo<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s leur fusion pr\u00e9vue fin septembre 2023, Clear Channel Suisse et Neo Advertising se pr\u00e9senteront sous le nom de Goldbach Neo.\" \/>\n<meta name=\"robots\" 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