{"id":5218,"date":"2024-11-07T16:26:48","date_gmt":"2024-11-07T15:26:48","guid":{"rendered":"https:\/\/goldbach.com\/?p=5218"},"modified":"2026-08-31T16:59:21","modified_gmt":"2026-08-31T14:59:21","slug":"goldbach-restructure-son-secteur-digital","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-restructure-son-secteur-digital\/","title":{"rendered":"Goldbach restructure son secteur num\u00e9rique"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Le nouveau secteur Goldbach Digital comprend Goldbach Audience, Goldbach Manufaktur, Goldbach Regional et Goldbach Audio (anciennement Swiss Radioworld) et est dirig\u00e9 par Thomas Spiegel depuis mi-septembre 2024. <\/strong><\/p>\n<p>K\u00fcsnacht, le 07.11.2024 \u2013 Afin de mieux positionner le portefeuille num\u00e9rique de Goldbach sur le march\u00e9 et d\u2019axer davantage le d\u00e9veloppement de produits sur les besoins des entreprises et agences de publicit\u00e9, Goldbach Digital a \u00e9t\u00e9 r\u00e9organis\u00e9. Le nouveau secteur op\u00e9rera de mani\u00e8re autonome sur le march\u00e9 publicitaire suisse et sera mis en place en tant que troisi\u00e8me unit\u00e9 ind\u00e9pendante du groupe Goldbach, aux c\u00f4t\u00e9s de Goldbach Media et Goldbach Neo. <\/p>\n<p>\u00c0 l\u2019avenir, les clients b\u00e9n\u00e9ficieront de processus et de structures simplifi\u00e9s, et il sera possible de r\u00e9agir encore plus rapidement et plus compl\u00e8tement aux d\u00e9fis actuels du march\u00e9.<\/p>\n<p>Thomas Spiegel dirige le secteur depuis mi-septembre 2024 en tant que CEO de Goldbach Digital. M. Spiegel vient de C Wire, une start-up zurichoise de technologie publicitaire active \u00e0 l\u2019international, qu\u2019il a cofond\u00e9e et dirig\u00e9e en tant que CEO. Auparavant, il \u00e9tait CEO Global Media et CEO du groupe Blick chez Ringier. Il a rejoint Ringier apr\u00e8s avoir travaill\u00e9 chez Dentsu. Pour le r\u00e9seau d\u2019agences, il a auparavant occup\u00e9 pendant environ huit ans des postes de direction en Suisse, en Autriche et \u00e0 l\u2019international.    <\/p>\n<p>Thomas Spiegel se r\u00e9jouit de ce nouveau d\u00e9fi&nbsp;: \u00ab&nbsp;J\u2019ai per\u00e7u Goldbach pendant de nombreuses ann\u00e9es comme un partenaire innovant sur le march\u00e9 publicitaire, avec une \u00e9quipe passionn\u00e9e et la volont\u00e9 absolue de participer activement \u00e0 la conception du march\u00e9 suisse. Je suis donc tr\u00e8s heureux de faire partie de cette histoire et de continuer \u00e0 d\u00e9velopper le portefeuille de produits num\u00e9riques de Goldbach avec cette formidable \u00e9quipe et nos clients.&nbsp;\u00bb <\/p>\n<p>Christoph Marty, CEO de Goldbach, ajoute&nbsp;: \u00ab&nbsp;Tom s\u2019int\u00e8gre parfaitement \u00e0 Goldbach et apporte de nouvelles perspectives \u00e0 nos discussions sur la num\u00e9risation et le d\u00e9veloppement des secteurs qu\u2019il dirige. Je suis tr\u00e8s heureux que Tom ait choisi Goldbach.&nbsp;\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":5217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[203,340,205,222],"kanal":[],"werbeform":[],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachaudience","tag-goldbachgroup","tag-goldbachmanufaktur","tag-swissradioworld"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach restructure son secteur num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Le nouveau secteur Goldbach Digital comprend Goldbach Audience, Goldbach 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