{"id":5218,"date":"2024-11-07T16:26:48","date_gmt":"2024-11-07T15:26:48","guid":{"rendered":"https:\/\/goldbach.com\/?p=5218"},"modified":"2026-01-04T16:42:21","modified_gmt":"2026-01-04T15:42:21","slug":"goldbach-restructure-son-secteur-digital","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-restructure-son-secteur-digital\/","title":{"rendered":"Goldbach restructure son secteur num\u00e9rique"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Le nouveau secteur Goldbach Digital comprend Goldbach Audience, Goldbach Manufaktur, Goldbach Regional et Swiss Radioworld et est dirig\u00e9 depuis la mi-septembre 2024 par Thomas Spiegel.<\/strong><\/p>\n<p>K\u00fcsnacht, 07.11.2024 &#8211; Afin de positionner encore mieux le portefeuille num\u00e9rique de Goldbach sur le march\u00e9 et d\u2019orienter davantage le d\u00e9veloppement des produits sur les besoins des entreprises et agences publicitaires, Goldbach Digital a \u00e9t\u00e9 reform\u00e9. Le nouveau secteur op\u00e9rera de mani\u00e8re autonome sur le march\u00e9 publicitaire suisse et sera d\u00e9velopp\u00e9 en tant que troisi\u00e8me unit\u00e9 ind\u00e9pendante du Goldbach Group, \u00e0 c\u00f4t\u00e9 de Goldbach Media et Goldbach Neo.<\/p>\n<p>La client\u00e8le b\u00e9n\u00e9ficiera \u00e0 l\u2019avenir de processus et de structures simplifi\u00e9s, et les r\u00e9actions aux d\u00e9fis actuels du march\u00e9 seront encore plus rapides et plus compl\u00e8tes.<\/p>\n<p>Thomas Spiegel dirige le secteur depuis la mi-septembre 2024 en tant que CEO de Goldbach Digital. Spiegel vient de C Wire, une start-up zurichoise d\u2019adtech active au niveau international, qu\u2019il a cofond\u00e9e et dirig\u00e9e en tant que CEO. Auparavant, il \u00e9tait CEO de Global Media et CEO du groupe Blick chez Ringier. Il a rejoint Ringier en provenance de Dentsu, pour le r\u00e9seau d\u2019agences duquel il a auparavant occup\u00e9 pendant environ huit ans des postes de direction en Suisse, en Autriche et \u00e0 l\u2019international.<\/p>\n<p>Thomas Spiegel se r\u00e9jouit de ce nouveau d\u00e9fi: \u00abPendant de nombreuses ann\u00e9es, j\u2019ai per\u00e7u Goldbach comme un partenaire innovant sur le march\u00e9 publicitaire, avec une \u00e9quipe passionn\u00e9e et la volont\u00e9 absolue de participer activement au d\u00e9veloppement du march\u00e9 suisse. Je suis donc tr\u00e8s heureux de faire partie de cette histoire et de continuer \u00e0 d\u00e9velopper le portefeuille de produits num\u00e9riques de Goldbach avec cette \u00e9quipe formidable et nos clientes et clients\u00bb.<\/p>\n<p>Christoph Marty, CEO de Goldbach, ajoute: \u00abTom convient parfaitement \u00e0 Goldbach et apporte de nouvelles perspectives \u00e0 nos discussions en mati\u00e8re de num\u00e9risation et de d\u00e9veloppement des secteurs qu\u2019il dirige. Je suis tr\u00e8s heureux que Tom ait choisi Goldbach\u00bb.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[203,340,205,222],"kanal":[],"werbeform":[],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachaudience","tag-goldbachgroup","tag-goldbachmanufaktur","tag-swissradioworld"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach restructure son secteur num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Le nouveau secteur Goldbach Digital comprend Goldbach Audience, Goldbach 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