{"id":5218,"date":"2024-11-07T16:26:48","date_gmt":"2024-11-07T15:26:48","guid":{"rendered":"https:\/\/goldbach.com\/?p=5218"},"modified":"2026-01-04T16:42:21","modified_gmt":"2026-01-04T15:42:21","slug":"goldbach-restructure-son-secteur-digital","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-restructure-son-secteur-digital\/","title":{"rendered":"Goldbach restructure son secteur num\u00e9rique"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Le nouveau secteur Goldbach Digital comprend Goldbach <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Audience&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Le terme audience d&eacute;signe l&rsquo;ensemble des personnes qui consomment un m&eacute;dia sp&eacute;cifique, une &eacute;mission, une campagne publicitaire ou un contenu. Dans le contexte des m&eacute;dias et de la publicit&eacute;, il d&eacute;crit la port&eacute;e cible ou r&eacute;elle d&rsquo;une offre, c&rsquo;est-&agrave;-dire le groupe d&rsquo;utilisateurs et d&rsquo;utilisatrices atteints ou potentiellement atteints. &lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/audience\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Audience<\/a>, Goldbach Manufaktur, Goldbach Regional et Swiss Radioworld et est dirig&eacute; depuis la mi-septembre 2024 par Thomas Spiegel.<\/strong><\/p>\n<p>K&uuml;snacht, 07.11.2024 &ndash; Afin de positionner encore mieux le portefeuille num&eacute;rique de Goldbach sur le march&eacute; et d&rsquo;orienter davantage le d&eacute;veloppement des produits sur les besoins des entreprises et agences publicitaires, Goldbach Digital a &eacute;t&eacute; reform&eacute;. Le nouveau secteur op&eacute;rera de mani&egrave;re autonome sur le march&eacute; publicitaire suisse et sera d&eacute;velopp&eacute; en tant que troisi&egrave;me unit&eacute; ind&eacute;pendante du Goldbach Group, &agrave; c&ocirc;t&eacute; de Goldbach Media et Goldbach Neo.<\/p>\n<p>La client&egrave;le b&eacute;n&eacute;ficiera &agrave; l&rsquo;avenir de processus et de structures simplifi&eacute;s, et les r&eacute;actions aux d&eacute;fis actuels du march&eacute; seront encore plus rapides et plus compl&egrave;tes.<\/p>\n<p>Thomas Spiegel dirige le secteur depuis la mi-septembre 2024 en tant que CEO de Goldbach Digital. Spiegel vient de C Wire, une start-up zurichoise d&rsquo;adtech active au niveau international, qu&rsquo;il a cofond&eacute;e et dirig&eacute;e en tant que CEO. Auparavant, il &eacute;tait CEO de Global Media et CEO du groupe Blick chez Ringier. Il a rejoint Ringier en provenance de Dentsu, pour le r&eacute;seau d&rsquo;agences duquel il a auparavant occup&eacute; pendant environ huit ans des postes de direction en Suisse, en Autriche et &agrave; l&rsquo;international.<\/p>\n<p>Thomas Spiegel se r&eacute;jouit de ce nouveau d&eacute;fi: &laquo;Pendant de nombreuses ann&eacute;es, j&rsquo;ai per&ccedil;u Goldbach comme un partenaire innovant sur le march&eacute; publicitaire, avec une &eacute;quipe passionn&eacute;e et la volont&eacute; absolue de participer activement au d&eacute;veloppement du march&eacute; suisse. Je suis donc tr&egrave;s heureux de faire partie de cette histoire et de continuer &agrave; d&eacute;velopper le portefeuille de produits num&eacute;riques de Goldbach avec cette &eacute;quipe formidable et nos clientes et clients&raquo;.<\/p>\n<p>Christoph Marty, CEO de Goldbach, ajoute: &laquo;Tom convient parfaitement &agrave; Goldbach et apporte de nouvelles perspectives &agrave; nos discussions en mati&egrave;re de num&eacute;risation et de d&eacute;veloppement des secteurs qu&rsquo;il dirige. Je suis tr&egrave;s heureux que Tom ait choisi Goldbach&raquo;.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[203,340,205,222],"kanal":[],"werbeform":[],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachaudience","tag-goldbachgroup","tag-goldbachmanufaktur","tag-swissradioworld"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach restructure son secteur num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Le nouveau secteur Goldbach Digital comprend Goldbach Audience, Goldbach 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