{"id":5230,"date":"2024-09-10T16:35:06","date_gmt":"2024-09-10T14:35:06","guid":{"rendered":"https:\/\/goldbach.com\/?p=5230"},"modified":"2026-08-31T17:02:10","modified_gmt":"2026-08-31T15:02:10","slug":"ikea-croissance-de-la-clientele-et-du-chiffre-daffaires-grace-a-la-publicite-radio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/ikea-croissance-de-la-clientele-et-du-chiffre-daffaires-grace-a-la-publicite-radio\/","title":{"rendered":"IKEA : croissance de la client\u00e8le et du chiffre d&#8217;affaires gr\u00e2ce \u00e0 la publicit\u00e9 radio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>En coop\u00e9ration avec Goldbach Audio (anciennement Swiss Radioworld), IKEA m\u00e8ne des campagnes audio depuis un certain temps, et ce, avec un succ\u00e8s mesurable : gr\u00e2ce \u00e0 la Radio et au Digital Audio, le magasin d&#8217;ameublement enregistre une nette croissance de la client\u00e8le et du chiffre d&#8217;affaires.<\/strong><\/p>\n<p>K\u00fcsnacht, 16 septembre 2024 \u2013 L&#8217;audio est en plein essor : selon les chiffres de l&#8217;\u00e9tude annuelle sur l&#8217;utilisation des m\u00e9dias suisses <a href=\"https:\/\/www.igem.ch\/digimonitor-studie-mediennutzung\/\" target=\"_blank\" rel=\"noopener\">IGEM-Digimonitor<\/a>, la Radio et le streaming musical atteignent quotidiennement 80 % de la population suisse. IKEA aussi mise depuis longtemps sur la publicit\u00e9 audio, en coop\u00e9ration avec l&#8217;interm\u00e9diaire audio Goldbach Audio. <\/p>\n<p><strong>Publicit\u00e9 audio avec un ROI positif mesurable<br \/>\n<\/strong>Par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9c\u00e9dente, IKEA a enregistr\u00e9 en 2023, au cours du troisi\u00e8me trimestre (septembre &#8211; d\u00e9cembre 2023), environ 66 % de visiteurs en plus dans les magasins d&#8217;ameublement suisses gr\u00e2ce \u00e0 la publicit\u00e9 audio. Le chiffre d&#8217;affaires a augment\u00e9 de 33 %. IKEA constate ainsi une corr\u00e9lation entre les d\u00e9penses en publicit\u00e9 audio et une augmentation imm\u00e9diate des visites en magasin.  <\/p>\n<p>Lukas Maximilian Dittmer, Integrated Media Manager chez IKEA Suisse, d\u00e9clare \u00e0 ce sujet : \u00ab Nous sommes convaincus depuis longtemps de l&#8217;efficacit\u00e9 de la Radio, ce que les chiffres confirment. Gr\u00e2ce \u00e0 des \u00e9tudes internes, nous savons que notre co\u00fbt par visite pour la publicit\u00e9 radio se situe dans la fourchette basse \u00e0 deux chiffres. La publicit\u00e9 audio permet ainsi d&#8217;attirer des visiteurs dans nos magasins d&#8217;ameublement de mani\u00e8re rentable. \u00bb  <\/p>\n<p>Du c\u00f4t\u00e9 de Goldbach Audio, Darko Dunjic, Sales Director, d\u00e9clare : \u00ab Chez Goldbach Audio, nous savons bien s\u00fbr quel potentiel rec\u00e8le la publicit\u00e9 audio. Nous sommes fiers qu&#8217;IKEA ait \u00e9galement reconnu ce potentiel et nous nous r\u00e9jouissons avec notre cliente des excellents r\u00e9sultats. \u00bb<\/p>\n<p><strong>Accent sur les messages cr\u00e9atifs et les ciblages<\/strong><br \/>\nPour ses campagnes audio nationales et r\u00e9gionales, IKEA a mis\u00e9 en particulier sur l&#8217;approche directe des Groupes cibles. Les spots ont \u00e9t\u00e9 adapt\u00e9s aux int\u00e9r\u00eats et aux besoins des clients IKEA. Ainsi, des th\u00e8mes tels que l&#8217;habitat, l&#8217;ameublement et la durabilit\u00e9 ont \u00e9t\u00e9 abord\u00e9s, des produits ont \u00e9t\u00e9 cibl\u00e9s et des ciblages sur mesure ont \u00e9t\u00e9 utilis\u00e9s. Gr\u00e2ce \u00e0 l&#8217;int\u00e9gration de la saisonnalit\u00e9 et des Informations g\u00e9olocalis\u00e9es, ainsi que des messages orient\u00e9s vers l&#8217;action, les auditeurs ont \u00e9t\u00e9 incit\u00e9s \u00e0 faire leurs achats en magasin ou en ligne.   <\/p>\n<p>Michael Diehr, Senior Communication Manager chez l&#8217;agence responsable EssenceMediacom, explique : \u00ab Gr\u00e2ce \u00e0 des messages cr\u00e9atifs cibl\u00e9s et \u00e0 une planification m\u00e9dia sophistiqu\u00e9e, nous avons pu augmenter consid\u00e9rablement le flux de clients dans les magasins. Nos campagnes pour IKEA sont un excellent exemple de ce qu&#8217;un bon partenariat peut accomplir. C&#8217;est une v\u00e9ritable perc\u00e9e pour IKEA et pour nous. \u00bb<\/p>\n<p>IKEA, EssenceMediacom et Goldbach Audio mettront \u00e9galement en \u0153uvre d&#8217;autres projets \u00e0 l&#8217;avenir. \u00ab La publicit\u00e9 audio est devenue un \u00e9l\u00e9ment fixe de notre strat\u00e9gie m\u00e9dia. Nous sommes actuellement en train de concevoir les prochains spots radio avec notre agence \u00bb, d\u00e9clare Dittmer.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":5229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81,87],"tags":[236,337],"kanal":[315],"werbeform":[],"class_list":["post-5230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","category-communique-de-presse","tag-campagneradio","tag-ikea","kanal-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IKEA : croissance de la client\u00e8le et du chiffre d&#039;affaires gr\u00e2ce \u00e0 la publicit\u00e9 radio<\/title>\n<meta name=\"description\" content=\"En coop\u00e9ration avec, IKEA m\u00e8ne des campagnes radio depuis un certain temps. 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