{"id":5262,"date":"2024-01-24T08:50:42","date_gmt":"2024-01-24T07:50:42","guid":{"rendered":"https:\/\/goldbach.com\/?p=5262"},"modified":"2025-11-12T08:54:50","modified_gmt":"2025-11-12T07:54:50","slug":"etude-dimpact-publicitaire-swiss-ad-impact-une-offre-qui-se-demarque-par-son-efficacite","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/etudes\/etude-dimpact-publicitaire-swiss-ad-impact-une-offre-qui-se-demarque-par-son-efficacite\/","title":{"rendered":"\u00c9tude d&#8217;impact publicitaire Swiss Ad Impact : une offre qui se d\u00e9marque par son efficacit\u00e9"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>C\u2019est valable d\u00e8s maintenant : si vous r\u00e9servez une campagne publicitaire chez nous, vous recevrez, en plus du rapport habituel sur les performances des m\u00e9dias, une \u00e9tude standardis\u00e9e sur l&#8217;impact publicitaire.<\/strong><\/p>\n<p>D\u00e8s maintenant, chez Goldbach, les annonceurs re\u00e7oivent, en plus du rapport habituel sur les performances m\u00e9diatiques, une \u00e9tude standardis\u00e9e sur l\u2019impact publicitaire de leur campagne. Swiss Ad Impact est le nom de l&#8217;offre destin\u00e9e en premier lieu aux campagnes de branding. L&#8217;\u00e9tude montre en un coup d&#8217;\u0153il et sur tous les canaux (inventaire Goldbach et tiers) les r\u00e9sultats de la campagne par rapport \u00e0 diff\u00e9rents KPIs d&#8217;impact publicitaire et aupr\u00e8s de divers groupes cibles.<\/p>\n<p>Dans un premier temps, plusieurs clients ont test\u00e9 en phase b\u00eata Swiss Ad Impact. C&#8217;est notamment le cas de Toyota AG. La directrice marketing Anita Gerber d\u00e9clare \u00e0 ce sujet : \u201cL&#8217;\u00e9tude Swiss Ad Impact est un compl\u00e9ment pr\u00e9cieux aux rapports habituels sur la performance des m\u00e9dias et nous donne un aper\u00e7u approfondi de l&#8217;impact publicitaire de notre campagne &#8211; et ce en un coup d&#8217;\u0153il et sur tous les canaux.\u201d<br \/>\nLa prochaine \u00e9tape consiste \u00e0 mettre l&#8217;\u00e9tude \u00e0 la disposition de tous les clients : &#8220;Notre objectif est de continuer \u00e0 d\u00e9velopper Swiss Ad Impact \u00e0 l&#8217;avenir et de l&#8217;\u00e9tablir comme solution suisse \u00e0 long terme pour compl\u00e9ter le reporting des performances m\u00e9diatiques&#8221;, d\u00e9clare Sanja Ruggiero, Director Sales Management Goldbach Audience AG.<\/p>\n<p><strong>Une qualit\u00e9 de donn\u00e9es \u00e9lev\u00e9e gr\u00e2ce au partenariat avec intervista<\/strong><\/p>\n<p>Afin d&#8217;obtenir des r\u00e9sultats aussi pertinents que possible et de haute qualit\u00e9, Goldbach a opt\u00e9 pour un partenariat avec l&#8217;institut d&#8217;\u00e9tudes de march\u00e9 suisse intervista : &#8220;Intervista nous a apport\u00e9 un soutien optimal gr\u00e2ce \u00e0 son vaste panel d&#8217;enqu\u00eates de haute qualit\u00e9, mais aussi gr\u00e2ce \u00e0 sa grande flexibilit\u00e9 et \u00e0 sa force d&#8217;innovation lors du d\u00e9veloppement de la proc\u00e9dure d&#8217;enqu\u00eate automatis\u00e9e et standardis\u00e9e&#8221;, explique Mitja Ruggle, responsable des \u00e9tudes de march\u00e9 chez TX Group.<\/p>\n<p>Chez intervista aussi, on se r\u00e9jouit de cette collaboration fructueuse. \u201dC\u2019est un d\u00e9fi passionnant de d\u00e9velopper en collaboration avec Goldbach un syst\u00e8me de mesure de campagne aussi complet, hautement automatis\u00e9 et standardis\u00e9 \u201d, d\u00e9clare Christoph W\u00fcthrich, fondateur et membre de la direction.<\/p>\n<p>Pour obtenir cette \u00e9tude en plus du reporting habituel sur les performances des m\u00e9dias, les annonceurs doivent remplir certaines conditions. Goldbach explique lesquelles sur son site web www.goldbach.com.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,89],"tags":[347],"kanal":[],"werbeform":[],"class_list":["post-5262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-etudes","tag-rapports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9tude d&#039;impact publicitaire Swiss Ad Impact<\/title>\n<meta name=\"description\" content=\"Swiss Ad Impact: Recevrez en plus du rapport habituel sur les performances des m\u00e9dias, une \u00e9tude standardis\u00e9e sur 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