{"id":53064,"date":"2026-06-18T10:26:04","date_gmt":"2026-06-18T08:26:04","guid":{"rendered":"https:\/\/goldbach.com\/?p=53064"},"modified":"2026-06-18T10:26:05","modified_gmt":"2026-06-18T08:26:05","slug":"goldbach-rend-la-mesure-video-convergente-exploitable-grace-a-son-nouveau-produit-tv","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-rend-la-mesure-video-convergente-exploitable-grace-a-son-nouveau-produit-tv\/","title":{"rendered":"Goldbach rend la mesure vid\u00e9o convergente exploitable gr\u00e2ce \u00e0 son nouveau produit TV+"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Avec TV+, Goldbach lance un nouveau produit qui permet aux annonceurs de tirer concr\u00e8tement parti de la mesure vid\u00e9o convergente. TV+ \u00e9tend les campagnes TV lin\u00e9aires \u00e0 des environnements vid\u00e9o en ligne premium proches de la TV et permet d\u2019\u00e9valuer une port\u00e9e nette commune sur la TV lin\u00e9aire, les Replay Ads et la vid\u00e9o en ligne. <\/strong><\/p>\n<p>Avec TV+, Goldbach lance un nouveau produit qui permet aux annonceurs de b\u00e9n\u00e9ficier pour la premi\u00e8re fois des avantages de la mesure vid\u00e9o convergente. Ce lancement intervient quelques mois apr\u00e8s l\u2019annonce par Mediapulse de l\u2019extension de la recherche TV suisse \u00e0 la mesure des Online Video Ads. En tant que premier partenaire du march\u00e9, Goldbach participe activement \u00e0 cette \u00e9volution et int\u00e8gre son inventaire premium de vid\u00e9o en ligne, proche de la TV, dans cette nouvelle mesure.  <\/p>\n<p>Gr\u00e2ce \u00e0 cette nouvelle mesure vid\u00e9o convergente, la port\u00e9e nette d\u2019une campagne peut d\u00e9sormais \u00eatre \u00e9valu\u00e9e de mani\u00e8re unifi\u00e9e sur l\u2019ensemble des plateformes \u2013 TV lin\u00e9aire, Replay Ads et vid\u00e9o en ligne. Les doubles comptages sont \u00e9limin\u00e9s et la contribution suppl\u00e9mentaire de la vid\u00e9o en ligne \u00e0 la port\u00e9e TV devient visible de mani\u00e8re transparente. Cette \u00e9volution pose les bases d\u2019une monnaie commune pour la planification vid\u00e9o.  <\/p>\n<p>TV+ \u00e9tend les campagnes TV lin\u00e9aires \u00e0 des environnements premium de vid\u00e9o en ligne proches de la TV et mesurables, tels que RTL+, Joyn ou TF1+. Les annonceurs b\u00e9n\u00e9ficient ainsi d\u2019une port\u00e9e suppl\u00e9mentaire dans des environnements de qualit\u00e9 et atteignent des audiences qui consomment de plus en plus les contenus via les plateformes de streaming. <\/p>\n<p>\u00ab Avec TV+, nous ouvrons un nouvel acc\u00e8s \u00e0 la mesure vid\u00e9o convergente. Les annonceurs b\u00e9n\u00e9ficient non seulement d\u2019une port\u00e9e suppl\u00e9mentaire, mais aussi de la transparence et de la comparabilit\u00e9 dont ils ont besoin pour planifier leurs campagnes de mani\u00e8re \u00e9clair\u00e9e. La nouvelle mesure vid\u00e9o devient ainsi concr\u00e8tement exploitable pour la premi\u00e8re fois \u00bb, explique Alexander Duphorn, CEO de Goldbach Media.<\/p>\n<p>La mesure vid\u00e9o convergente est con\u00e7ue comme une solution de march\u00e9 ouverte et reste accessible \u00e0 d\u2019autres r\u00e9gies et fournisseurs d\u2019inventaires vid\u00e9o en ligne proches de la TV.<\/p>\n<p>Le lancement officiel de TV+ est pr\u00e9vu pour ao\u00fbt 2026. Une offre de lancement exclusive sera propos\u00e9e aux annonceurs durant la phase d\u2019introduction. <\/p>\n<p>Plus d\u2019informations sur TV+ et sur la mesure vid\u00e9o convergente sont disponibles sur le site web de Goldbach.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/fr\/tv\/tvplus\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Tout savoir sur TV+<\/span><\/a><\/div><div class=\"fusion-text fusion-text-2\"><h2>Avez-vous des questions sur TV+ ? Contactez-nous. <\/h2>\n<\/div><div class=\"team-filter\" data-lazy-load=\"yes\" data-randomize-elements=\"yes\" data-cards-per-row=\"2\" id=\"team-filter-6a9ea1fa51abe\">\n    <input type=\"hidden\" name=\"hide_filters\" value=\"company,city,media_genre,search_input,company,city,media_genre,search_input\" \/>\n    <input type=\"hidden\" name=\"preselected_ids\" value=\"36786\" \/>\n    <input type=\"hidden\" name=\"preselected_categories\" value=\"\" \/>\n    <input type=\"hidden\" name=\"show_load_more\" value=\"yes\" \/>\n    <div class=\"filters\">\n                    <input type=\"hidden\" name=\"company\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"city\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"media_genre\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"q\" class=\"filter-input\" value=\"\" \/>\n        \n            <\/div>\n    \n    <div class=\"team-filter-result\">\n        \n        <ul class=\"card-grid\">\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"Manuel Baumgartner\"\n                            alt=\"Manuel Baumgartner\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/manuel-baumgartner-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/manuel-baumgartner-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/manuel-baumgartner-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/manuel-baumgartner-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/manuel-baumgartner.jpg 400w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>Manuel Baumgartner<\/h5>\n                            <p>Key Account Manager<\/p>\n\n                                                            <p>Goldbach Media AG K\u00fcsnacht<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>Manuel Baumgartner<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36786\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                                <p><a href=\"#\" data-post-id=\"36786\" class=\"email-button reveal-btn telefonnummer\" data-type=\"phone\">\n                                    Telefonnummer anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n                    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<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":53063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[223],"kanal":[314],"werbeform":[320],"class_list":["post-53064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-tvnews","kanal-tv","werbeform-linear-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach avec le nouveau produit TV+<\/title>\n<meta name=\"description\" content=\"Goldbach rend la mesure convergente des images anim\u00e9es exploitable avec le nouveau produit TV+.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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