{"id":54123,"date":"2026-07-02T07:00:37","date_gmt":"2026-07-02T05:00:37","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/le-goldbach-video-network-renforce-la-portee-cross-canal-de-la-video\/"},"modified":"2026-07-01T20:01:08","modified_gmt":"2026-07-01T18:01:08","slug":"le-goldbach-video-network-renforce-la-portee-cross-canal-de-la-video","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/le-goldbach-video-network-renforce-la-portee-cross-canal-de-la-video\/","title":{"rendered":"Le Goldbach Video Network renforce la port\u00e9e cross-canal de la vid\u00e9o"},"content":{"rendered":"

L\u2019\u00e9tude GVN 2026 montre que la port\u00e9e vid\u00e9o se construit aujourd\u2019hui sur diff\u00e9rents \u00e9crans et canaux de diffusion. La r\u00e9gie publicitaire Goldbach atteint ainsi, avec le Goldbach Video Network (GVN), une tr\u00e8s forte port\u00e9e nette mensuelle et d\u00e9montre la pertinence du Network en tant qu\u2019\u00e9l\u00e9ment central de la planification vid\u00e9o cross-m\u00e9dia en Suisse. <\/b><\/p>\n

En f\u00e9vrier 2026, 1\u2019293 personnes \u00e2g\u00e9es de 15 \u00e0 64 ans, issues de Suisse al\u00e9manique et de Suisse romande, ont r\u00e9pondu \u00e0 une enqu\u00eate Online repr\u00e9sentative sur leurs habitudes d\u2019utilisation de diff\u00e9rentes plateformes Video. Les principaux r\u00e9sultats de l\u2019\u00e9tude sont r\u00e9sum\u00e9s ci-dessous :<\/p>\n

La plus forte port\u00e9e face \u00e0 la concurrence<\/h2>\n

Avec une port\u00e9e nette mensuelle de 93 %, le GVN enregistre cette ann\u00e9e encore la meilleure valeur par rapport aux prestataires \u00e9tudi\u00e9s. YouTube suit en deuxi\u00e8me position, \u00e0 bonne distance, avec 75 %. Le GVN prouve ainsi une utilisation constamment \u00e9lev\u00e9e et reste le portefeuille Video \u00e0 la plus forte port\u00e9e en Suisse.<\/span><\/p>\n<\/div>

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De solides performances chez les jeunes comme chez les moins jeunes<\/h2>\n

Les offres de Goldbach sont solidement ancr\u00e9es dans le quotidien num\u00e9rique de toutes les tranches d\u2019\u00e2ge. Avec une port\u00e9e mensuelle de 94 % chez les 30 \u00e0 49 ans, le Goldbach Video Network (GVN) atteint sa valeur la plus \u00e9lev\u00e9e. Chez les 50 ans et plus, le Network atteint \u00e9galement, avec 93 %, quasiment l\u2019ensemble du Groupe cible. Particuli\u00e8rement remarquable : la forte utilisation chez les 15 \u00e0 29 ans. Avec une port\u00e9e de 90 %, le GVN parvient \u00e0 toucher largement le Groupe cible le plus jeune, souvent plus difficile \u00e0 atteindre.<\/p>\n<\/div>

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Sous-networks<\/h2>\n

L\u2019\u00e9tude actuelle fournit des enseignements passionnants sur les sous-networks du GVN. Ainsi, le Digital TV Network, qui r\u00e9unit toutes les plateformes TV digitales du portefeuille de Goldbach, atteint une port\u00e9e nette mensuelle de 54 % et une port\u00e9e hebdomadaire de 34 %. Les valeurs se situent ainsi \u00e0 un niveau constamment \u00e9lev\u00e9 par rapport \u00e0 2025 (mois : 54 % \/ semaine : 35 % \/ jour : 12 %), tandis que l\u2019utilisation quotidienne a m\u00eame progress\u00e9 en 2026, atteignant 13 %, soit un point de pourcentage de plus.<\/p>\n

Les networks d\u2019environnements th\u00e9matiques au sein du GVN affichent \u00e9galement de solides performances. Ils enregistrent des valeurs d\u2019affinit\u00e9 particuli\u00e8rement \u00e9lev\u00e9es aupr\u00e8s de diff\u00e9rents Groupes cibles, par exemple chez les utilisateur\u00b7rice\u00b7s int\u00e9ress\u00e9\u00b7e\u00b7s par les voyages dans l\u2019environnement Sport ou chez les personnes int\u00e9ress\u00e9es par l\u2019\u00e9conomie.<\/p>\n

Le GVN, un pilier \u00e0 forte port\u00e9e sur le march\u00e9 de la vid\u00e9o<\/h2>\n

Le Goldbach Video Network (GVN) g\u00e9n\u00e8re, en combinaison avec la TV lin\u00e9aire, YouTube et la Video sociale, de fortes port\u00e9es nettes cross-m\u00e9dia. Les r\u00e9sultats montrent que les campagnes vid\u00e9o ne devraient plus \u00eatre pens\u00e9es aujourd\u2019hui selon des canaux de diffusion techniques isol\u00e9s, mais \u00e0 travers la TV, la CTV et l\u2019Online-Video. Il en r\u00e9sulte, pour les annonceur\u00b7euse\u00b7s, un pool de contacts vid\u00e9o cross-canal, planifiable de mani\u00e8re flexible et neutre en termes de m\u00e9dias selon le Groupe cible, le budget et l\u2019objectif de campagne. Le GVN est ainsi parfaitement adapt\u00e9 comme levier cross-m\u00e9dia au sein d\u2019une planification m\u00e9dia cross-m\u00e9dia.<\/p>\n

Perception positive et qualit\u00e9 de contenu \u00e9lev\u00e9e attribu\u00e9e<\/h2>\n

Le Network convainc aussi sur le plan qualitatif : le GVN se d\u00e9marque nettement de la concurrence sur le contenu. Cette valeur ajout\u00e9e ressort particuli\u00e8rement dans l\u2019\u00e9valuation de la valeur informative, de la cr\u00e9dibilit\u00e9 ainsi que de la qualit\u00e9 per\u00e7ue des contenus diffus\u00e9s. Cet avantage qualitatif se refl\u00e8te directement dans une acceptation de la publicit\u00e9 sup\u00e9rieure \u00e0 la moyenne : en mati\u00e8re d\u2019attention, d\u2019int\u00e9r\u00eat et de sympathie des insertions publicitaires Video, le GVN occupe \u00e0 chaque fois la premi\u00e8re place en comparaison du march\u00e9. Les Video-Ads du GVN ne se remarquent pas seulement r\u00e9guli\u00e8rement, elles sont aussi per\u00e7ues comme nettement plus sympathiques que sur des plateformes globales telles que YouTube, Instagram ou TikTok. Ces r\u00e9sultats t\u00e9moignent d\u2019une forte acceptation du contenu et d\u2019un environnement m\u00e9dia et publicitaire digne de confiance.<\/p>\n<\/div>

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<\/h2>\n

L\u2019avantage du co-viewing : port\u00e9e organique en CTV
\n<\/span><\/h2>\n

Un moteur essentiel dans le domaine de la CTV reste l\u2019effet de co-viewing prononc\u00e9 : en moyenne, 2,3 personnes sont assises ensemble devant le grand \u00e9cran \u2013 chez les plus jeunes, cette valeur est m\u00eame plus \u00e9lev\u00e9e, avec 2,5 personnes. Pour les annonceur\u00b7euse\u00b7s, cela signifie un bonus de port\u00e9e organique consid\u00e9rable par insertion publicitaire diffus\u00e9e.<\/p>\n

Pour l\u2019exp\u00e9rience TV partag\u00e9e dans le Goldbach CTV Network, les genres les plus appr\u00e9ci\u00e9s sont les films d\u2019action et les documentaires. Le GVN est donc parfaitement adapt\u00e9 pour atteindre ensemble des Groupes cibles dans un environnement \u00e9motionnel et \u00e0 forte attention.<\/p>\n<\/div>

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INT\u00c9RESS\u00c9E PAR L\u2019\u00c9TUDE GVN ?<\/h2>\n

Contactez-nous, nous vous recontacterons.<\/span><\/p>\n<\/div>

Contact<\/span><\/a><\/div>
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Possibilit\u00e9s publicitaires dans le Goldbach Video Network<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":3369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,89],"tags":[371,203],"kanal":[316],"werbeform":[327],"class_list":["post-54123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-etudes","tag-featured","tag-goldbachaudience","kanal-online","werbeform-display"],"acf":[],"yoast_head":"\n\u00c9tude Goldbach Video Network : plus d'impact en Suisse<\/title>\n<meta name=\"description\" content=\"Une nouvelle \u00e9tude montre comment Goldbach Video Network renforce la p\u00e9n\u00e9tration multicanal des images anim\u00e9es en Suisse. 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