{"id":5683,"date":"2025-11-19T14:51:08","date_gmt":"2025-11-19T13:51:08","guid":{"rendered":"https:\/\/goldbach.com\/?p=5683"},"modified":"2025-11-27T20:00:14","modified_gmt":"2025-11-27T19:00:14","slug":"replay-ads-werden-teil-der-schweizer-tv-messung","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/replay-ads-werden-teil-der-schweizer-tv-messung\/","title":{"rendered":"Replay Ads werden Teil der Schweizer TV-Messung"},"content":{"rendered":"

Auf den Sieg beim diesj\u00e4hrigen Goldbach Crossmedia Award, im Rahmen von Best of Swiss Web, hofften in diesem Jahr 19 Nominierte mit ihren vielseitigen Kampagnen. Mit der ersten crowd-generierten KI-Kampagne der Schweiz \u00abArosa macht Tr\u00e4ume wahr\u00bb konnte sich schlussendlich Arosa Tourismus zusammen mit Yoveo (Team Farner) durchsetzen.<\/strong><\/p>\n

Mit einer Multichannel-Strategie, gepaart mit k\u00fcnstlicher Intelligenz, Kreativit\u00e4t und Community-Engagement, holten sich Yoveo (Team Farner) und Arosa Tourismus an der heutigen Award Night den Goldbach Crossmedia Award 2025.<\/p>\n

Die Idee hinter der Sieger-Kampagne: Die Schweizer Bev\u00f6lkerung wurde aufgerufen, ihren pers\u00f6nlichen Traum von perfekten Ferien in den Bergen zu formulieren. Mithilfe von k\u00fcnstlicher Intelligenz wurden \u00fcber 43\u2019000 dieser eingereichten Tr\u00e4ume visualisiert. In einem weiteren Schritt wurden verschiedenste Werbesujets kanaloptimiert aufbereitet und crossmedial \u2013 auf Social Media, als TV-Spots sowie auf Gondeln, \u00d6V-Bussen, limitierten Briefmarken und Badet\u00fcchern \u2013 pr\u00e4sentiert.<\/p>\n

Ganz nach dem Markenversprechen \u00abArosa macht Tr\u00e4ume wahr\u00bb wurden zahlreiche Einreichungen schlussendlich nicht nur visualisiert, sondern auch realisiert. Die bekannte Tourismusdestination verschenkte unter allen Teilnehmenden Wellness-Wochenenden oder Apr\u00e9s-Ski-Erlebnisse. Schlussendlich f\u00fchrte dieser Co-Creation-Ansatz nicht nur zu einer breiten Palette an Werbem\u00f6glichkeiten, sondern verlieh der Kampagne Authentizit\u00e4t und schaffte auch ein kollektives Erlebnis.<\/p>\n

Neben der Gewinner-Kampagne wurden auch die Zweit- und Drittplatzierten in der Eventlocation THE HALL pr\u00e4miert: Silber ging an \u00abWerbung naja, Zins gut\u00bb von Bank Cler AG und Neu Creative Agency. \u00dcber Bronze durfte sich der Case \u00abDie Migros als Playmobil\u00bb von Wirz Group und Migros Supermarkt AG freuen. Den Publikumspreis sicherte sich auch dieses Jahr wieder die SWISS-Kampagne LXmas For You von MSM.digital & TAMINO Productions.<\/p>\n

Weitere Informationen zu den Gewinnern und Shortlist-Nominierten k\u00f6nnen hier aufgerufen werden.<\/p>\n<\/div>

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