{"id":5683,"date":"2025-11-19T14:51:08","date_gmt":"2025-11-19T13:51:08","guid":{"rendered":"https:\/\/goldbach.com\/?p=5683"},"modified":"2025-11-27T20:00:14","modified_gmt":"2025-11-27T19:00:14","slug":"replay-ads-werden-teil-der-schweizer-tv-messung","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/replay-ads-werden-teil-der-schweizer-tv-messung\/","title":{"rendered":"Replay Ads werden Teil der Schweizer TV-Messung"},"content":{"rendered":"

Auf den Sieg beim diesjährigen Goldbach Crossmedia Award, im Rahmen von Best of Swiss Web, hofften in diesem Jahr 19 Nominierte mit ihren vielseitigen Kampagnen. Mit der ersten crowd-generierten KI-Kampagne der Schweiz «Arosa macht Träume wahr» konnte sich schlussendlich Arosa Tourismus zusammen mit Yoveo (Team Farner) durchsetzen.<\/strong><\/p>\n

Mit einer Multichannel-Strategie, gepaart mit künstlicher Intelligenz, Kreativität und Community-Engagement, holten sich Yoveo (Team Farner) und Arosa Tourismus an der heutigen Award Night den Goldbach Crossmedia Award 2025.<\/p>\n

Die Idee hinter der Sieger-Kampagne: Die Schweizer Bevölkerung wurde aufgerufen, ihren persönlichen Traum von perfekten Ferien in den Bergen zu formulieren. Mithilfe von künstlicher Intelligenz wurden über 43’000 dieser eingereichten Träume visualisiert. In einem weiteren Schritt wurden verschiedenste Werbesujets kanaloptimiert aufbereitet und crossmedial – auf Social Media, als TV-Spots sowie auf Gondeln, ÖV-Bussen, limitierten Briefmarken und Badetüchern – präsentiert.<\/p>\n

Ganz nach dem Markenversprechen «Arosa macht Träume wahr» wurden zahlreiche Einreichungen schlussendlich nicht nur visualisiert, sondern auch realisiert. Die bekannte Tourismusdestination verschenkte unter allen Teilnehmenden Wellness-Wochenenden oder Aprés-Ski-Erlebnisse. Schlussendlich führte dieser Co-Creation-Ansatz nicht nur zu einer breiten Palette an Werbemöglichkeiten, sondern verlieh der Kampagne Authentizität und schaffte auch ein kollektives Erlebnis.<\/p>\n

Neben der Gewinner-Kampagne wurden auch die Zweit- und Drittplatzierten in der Eventlocation THE HALL prämiert: Silber ging an «Werbung naja, Zins gut» von Bank Cler AG und Neu Creative Agency. Über Bronze durfte sich der Case «Die Migros als Playmobil» von Wirz Group und Migros Supermarkt AG freuen. Den Publikumspreis sicherte sich auch dieses Jahr wieder die SWISS-Kampagne LXmas For You von MSM.digital & TAMINO Productions.<\/p>\n

Weitere Informationen zu den Gewinnern und Shortlist-Nominierten können hier aufgerufen werden.<\/p>\n<\/div>

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