{"id":57122,"date":"2026-01-27T10:03:20","date_gmt":"2026-01-27T09:03:20","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche\/"},"modified":"2026-08-24T10:11:52","modified_gmt":"2026-08-24T08:11:52","slug":"pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche\/","title":{"rendered":"Pro Plakat et LSA : nouvelle campagne montrant la diversit\u00e9 de l&#8217;affiche"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationtype=\"fadeIn\" data-animationduration=\"1.0\" data-animationdelay=\"0.3\" data-animationoffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>L&rsquo;association des principales agences de communication LEADING SWISS AGENCIES (LSA) lance avec Pro Plakat une campagne qui rend visible l&rsquo;utilit&eacute; multiple de la publicit&eacute; par affichage analogique et num&eacute;rique. Diff&eacute;rents visuels illustrent la contribution sociale et &eacute;conomique des affiches &ndash; pour les entreprises, les consommateurs et consommatrices ainsi que le public. Ils soulignent en m&ecirc;me temps la diversit&eacute; cr&eacute;ative et la grande valeur de la branche suisse de la communication.  <\/strong><\/p>\n<p><strong>Appel cr&eacute;atif aux agences LSA<br>\n<\/strong>LEADING SWISS AGENCIES (LSA) a lanc&eacute; un appel aupr&egrave;s de ses membres dans le cadre de son engagement chez Pro Plakat et pour la branche de la communication. L&rsquo;objectif &eacute;tait de mettre en avant les aspects positifs de l&rsquo;affiche. Il en r&eacute;sulte un m&eacute;lange color&eacute; de visuels cr&eacute;atifs qui abordent le th&egrave;me de mani&egrave;re captivante. On montre ce qui manque lorsque l&rsquo;affiche est restreinte ou m&ecirc;me interdite. Les visuels seront diffus&eacute;s tout au long de l&rsquo;ann&eacute;e 2026 sur des &eacute;crans et des surfaces d&rsquo;affichage dans les plus grandes villes de Suisse al&eacute;manique.    <\/p>\n<p><strong>Un &eacute;cosyst&egrave;me local souffre de l&rsquo;interdiction publicitaire<br>\n<\/strong>Les interdictions publicitaires qui menacent concernent de nombreuses entreprises locales actives dans la branche cr&eacute;ative et de l&rsquo;imprimerie. Ces tr&egrave;s petites entreprises emploient environ 15 000 personnes, notamment dans les quartiers de Berne et Zurich. Cet &eacute;cosyst&egrave;me g&eacute;n&egrave;re &agrave; son tour une valeur ajout&eacute;e locale qui garantit l&rsquo;emploi de 17 000 personnes suppl&eacute;mentaires. La LSA se bat pour ces nombreux emplois cr&eacute;atifs, afin que la valeur ajout&eacute;e puisse continuer &agrave; &ecirc;tre cr&eacute;&eacute;e localement en Suisse, et pose un signe avec cette action.   <\/p>\n<p><strong>La valeur de l&rsquo;affiche pour notre soci&eacute;t&eacute;<br>\n<\/strong>L&rsquo;affiche est un m&eacute;dia d&eacute;mocratique qui touche les gens ind&eacute;pendamment des acc&egrave;s num&eacute;riques ou des r&eacute;seaux sociaux. Elle est visible au quotidien et informe sans filtre sur les th&egrave;mes actuels, les offres culturelles et les pr&eacute;occupations politiques &ndash; sans que des algorithmes d&eacute;terminent ce que nous voyons. Qui per&ccedil;oit les affiches reste partie prenante du discours social. L&rsquo;affiche anime l&rsquo;espace public et est la voix de la ville. Elle repr&eacute;sente la cr&eacute;ativit&eacute;, la diversit&eacute; et la pr&eacute;servation des ressources et est &ndash; pour 1 000 vues par les spectateurs et spectatrices &ndash; le <a class=\"glossaryLink cmtt_Audio cmtt_OOH cmtt_Online cmtt_TV\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Support publicitaire&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;D&eacute;signation du type ou de la cat&eacute;gorie de publicit&eacute;, par exemple une affiche, une annonce, un spot publicitaire, etc. &Agrave; ne pas confondre avec les &laquo; supports de diffusion &raquo;.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/fr\/glossary\/support-publicitaire\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">support publicitaire<\/a> comparativement le plus pauvre en CO&#8322;.    <\/p>\n<p><strong>Audrey Arnold, directrice de LEADING SWISS AGENCIES souligne : <\/strong>&laquo; Les interdictions publicitaires ont des cons&eacute;quences consid&eacute;rables pour l&rsquo;&eacute;conomie cr&eacute;ative suisse. De nombreux emplois dans toute la Suisse sont ainsi en jeu. Avec la campagne, nous attirons l&rsquo;attention sur la valeur &eacute;conomique et sociale du travail cr&eacute;atif, avant que des dommages irr&eacute;parables ne surviennent. &raquo;<\/p>\n<p>&laquo; La s&eacute;rie en collaboration avec la LSA est une vitrine pour les possibilit&eacute;s de l&rsquo;affiche. Pour une fois, c&rsquo;est le m&eacute;dia lui-m&ecirc;me qui est au centre de l&rsquo;attention. La ville sera anim&eacute;e au cours des prochains mois avec les messages importants sur la valeur ajout&eacute;e que la branche apporte &agrave; l&rsquo;&eacute;conomie et aux pouvoirs publics. En m&ecirc;me temps, la campagne est un manifeste pour la diversit&eacute;, &agrave; laquelle nous offrons ici une plateforme. &raquo;, explique <strong>Michelle Sameli, responsable de la communication Pro Plakat.<\/strong><\/p>\n<p><strong>La campagne a pu &ecirc;tre r&eacute;alis&eacute;e gr&acirc;ce au soutien de Setaprint AG, JCM Werbedruck AG et Plakatif AG.<\/strong><\/p>\n<p><a href=\"https:\/\/pro-plakat.ch\/lsa-plakatkampagne\/\" target=\"_blank\" rel=\"noopener\">Lien vers la galerie des visuels d&rsquo;affiches sur Pro Plakat<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":54420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"kanal":[319],"werbeform":[383],"class_list":["post-57122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","kanal-out-of-home","werbeform-affiche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro Plakat et LSA : nouvelle campagne montrant la diversit\u00e9 de l&#039;affiche<\/title>\n<meta name=\"description\" content=\"LEADING SWISS AGENCIES lance avec Pro Plakat une campagne qui rend visible l&#039;utilit\u00e9 de la publicit\u00e9 par affichage analogique et 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