{"id":57122,"date":"2026-01-27T10:03:20","date_gmt":"2026-01-27T09:03:20","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche\/"},"modified":"2026-08-24T10:11:52","modified_gmt":"2026-08-24T08:11:52","slug":"pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/pro-plakat-et-lsa-nouvelle-campagne-montrant-la-diversite-de-laffiche\/","title":{"rendered":"Pro Plakat et LSA : nouvelle campagne montrant la diversit\u00e9 de l&#8217;affiche"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>L&#8217;association des principales agences de communication LEADING SWISS AGENCIES (LSA) lance avec Pro Plakat une campagne qui rend visible l&#8217;utilit\u00e9 multiple de la publicit\u00e9 par affichage analogique et num\u00e9rique. Diff\u00e9rents visuels illustrent la contribution sociale et \u00e9conomique des affiches &#8211; pour les entreprises, les consommateurs et consommatrices ainsi que le public. Ils soulignent en m\u00eame temps la diversit\u00e9 cr\u00e9ative et la grande valeur de la branche suisse de la communication.  <\/strong><\/p>\n<p><strong>Appel cr\u00e9atif aux agences LSA<br \/>\n<\/strong>LEADING SWISS AGENCIES (LSA) a lanc\u00e9 un appel aupr\u00e8s de ses membres dans le cadre de son engagement chez Pro Plakat et pour la branche de la communication. L&#8217;objectif \u00e9tait de mettre en avant les aspects positifs de l&#8217;affiche. Il en r\u00e9sulte un m\u00e9lange color\u00e9 de visuels cr\u00e9atifs qui abordent le th\u00e8me de mani\u00e8re captivante. On montre ce qui manque lorsque l&#8217;affiche est restreinte ou m\u00eame interdite. Les visuels seront diffus\u00e9s tout au long de l&#8217;ann\u00e9e 2026 sur des \u00e9crans et des surfaces d&#8217;affichage dans les plus grandes villes de Suisse al\u00e9manique.    <\/p>\n<p><strong>Un \u00e9cosyst\u00e8me local souffre de l&#8217;interdiction publicitaire<br \/>\n<\/strong>Les interdictions publicitaires qui menacent concernent de nombreuses entreprises locales actives dans la branche cr\u00e9ative et de l&#8217;imprimerie. Ces tr\u00e8s petites entreprises emploient environ 15 000 personnes, notamment dans les quartiers de Berne et Zurich. Cet \u00e9cosyst\u00e8me g\u00e9n\u00e8re \u00e0 son tour une valeur ajout\u00e9e locale qui garantit l&#8217;emploi de 17 000 personnes suppl\u00e9mentaires. La LSA se bat pour ces nombreux emplois cr\u00e9atifs, afin que la valeur ajout\u00e9e puisse continuer \u00e0 \u00eatre cr\u00e9\u00e9e localement en Suisse, et pose un signe avec cette action.   <\/p>\n<p><strong>La valeur de l&#8217;affiche pour notre soci\u00e9t\u00e9<br \/>\n<\/strong>L&#8217;affiche est un m\u00e9dia d\u00e9mocratique qui touche les gens ind\u00e9pendamment des acc\u00e8s num\u00e9riques ou des r\u00e9seaux sociaux. Elle est visible au quotidien et informe sans filtre sur les th\u00e8mes actuels, les offres culturelles et les pr\u00e9occupations politiques \u2013 sans que des algorithmes d\u00e9terminent ce que nous voyons. Qui per\u00e7oit les affiches reste partie prenante du discours social. L&#8217;affiche anime l&#8217;espace public et est la voix de la ville. Elle repr\u00e9sente la cr\u00e9ativit\u00e9, la diversit\u00e9 et la pr\u00e9servation des ressources et est \u2013 pour 1 000 vues par les spectateurs et spectatrices \u2013 le support publicitaire comparativement le plus pauvre en CO\u2082.    <\/p>\n<p><strong>Audrey Arnold, directrice de LEADING SWISS AGENCIES souligne : <\/strong>\u00ab Les interdictions publicitaires ont des cons\u00e9quences consid\u00e9rables pour l&#8217;\u00e9conomie cr\u00e9ative suisse. De nombreux emplois dans toute la Suisse sont ainsi en jeu. Avec la campagne, nous attirons l&#8217;attention sur la valeur \u00e9conomique et sociale du travail cr\u00e9atif, avant que des dommages irr\u00e9parables ne surviennent. \u00bb<\/p>\n<p>\u00ab La s\u00e9rie en collaboration avec la LSA est une vitrine pour les possibilit\u00e9s de l&#8217;affiche. Pour une fois, c&#8217;est le m\u00e9dia lui-m\u00eame qui est au centre de l&#8217;attention. La ville sera anim\u00e9e au cours des prochains mois avec les messages importants sur la valeur ajout\u00e9e que la branche apporte \u00e0 l&#8217;\u00e9conomie et aux pouvoirs publics. En m\u00eame temps, la campagne est un manifeste pour la diversit\u00e9, \u00e0 laquelle nous offrons ici une plateforme. \u00bb, explique <strong>Michelle Sameli, responsable de la communication Pro Plakat.<\/strong><\/p>\n<p><strong>La campagne a pu \u00eatre r\u00e9alis\u00e9e gr\u00e2ce au soutien de Setaprint AG, JCM Werbedruck AG et Plakatif AG.<\/strong><\/p>\n<p><a href=\"https:\/\/pro-plakat.ch\/lsa-plakatkampagne\/\" target=\"_blank\" rel=\"noopener\">Lien vers la galerie des visuels d&#8217;affiches sur Pro Plakat<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":54420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"kanal":[319],"werbeform":[383],"class_list":["post-57122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","kanal-out-of-home","werbeform-affiche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro Plakat et LSA : nouvelle campagne montrant la diversit\u00e9 de l&#039;affiche<\/title>\n<meta name=\"description\" content=\"LEADING SWISS AGENCIES lance avec Pro Plakat une campagne qui rend visible l&#039;utilit\u00e9 de la publicit\u00e9 par affichage analogique et 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