{"id":58376,"date":"2026-09-01T10:26:27","date_gmt":"2026-09-01T08:26:27","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/swiss-radioworld-devient-goldbach-audio\/"},"modified":"2026-09-01T10:55:12","modified_gmt":"2026-09-01T08:55:12","slug":"swiss-radioworld-devient-goldbach-audio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/swiss-radioworld-devient-goldbach-audio\/","title":{"rendered":"Swiss Radioworld devient Goldbach Audio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La r&eacute;gie publicitaire pour la Radio et le Digital Audio Swiss Radioworld op&egrave;re d&eacute;sormais &agrave; partir du<\/strong><br>\n<strong>1er septembre 2026 sous le nom de Goldbach Audio. Avec cette nouvelle identit&eacute;, l&rsquo;entreprise r&eacute;pond &agrave; l&rsquo;&eacute;volution du march&eacute; de l&rsquo;audio tout en se rapprochant de la marque Goldbach. <\/strong><\/p>\n<p>K&uuml;snacht, le 1er septembre 2026 &ndash; Les modes de diffusion num&eacute;riques, les podcasts et les solutions publicitaires programmatiques ont fondamentalement &eacute;largi le paysage audio ces derni&egrave;res ann&eacute;es. Swiss Radioworld r&eacute;pond &agrave; cette &eacute;volution avec <a class=\"glossaryLink cmtt_Online cmtt_TV\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SA&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Une Demand-Side Platform (SA) est une plateforme technologique permettant aux annonceurs d&rsquo;acheter de mani&egrave;re automatis&eacute;e de l&rsquo;inventaire publicitaire aupr&egrave;s de plusieurs Ad Exchanges et SSP.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/fr\/glossary\/sa\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>sa<\/a> nouvelle image et op&egrave;re &agrave; partir du<br>\n1er septembre 2026 sous le nom de Goldbach Audio. <\/p>\n<p>Avec ce changement de nom, la filiale de Goldbach souligne son positionnement de sp&eacute;cialiste de la publicit&eacute; audio. Parall&egrave;lement, son appartenance au Goldbach Group AG et &agrave; son offre &eacute;tendue sur diff&eacute;rents types de m&eacute;dias devient plus visible. <\/p>\n<p>Pour les clients, les agences et les partenaires m&eacute;dias, ce nouveau nom ne change rien : l&rsquo;&eacute;quipe actuelle, tes interlocuteurs habituels ainsi que les processus et services &eacute;tablis restent inchang&eacute;s.<\/p>\n<p>&Agrave; propos du rebranding, le Managing Director Ralf Brachat d&eacute;clare : &laquo; La transformation de Swiss Radioworld en Goldbach Audio est pour nous une &eacute;tape logique. Gr&acirc;ce &agrave; notre longue exp&eacute;rience, &agrave; notre &eacute;quipe engag&eacute;e et &agrave; notre force d&rsquo;innovation, nous sommes parfaitement positionn&eacute;s pour r&eacute;pondre de mani&egrave;re proactive aux besoins de notre client&egrave;le et proposer des solutions d&rsquo;avenir pour la Radio et le Digital Audio, c&rsquo;est-&agrave;-dire l&rsquo;audio. &raquo;<\/p>\n<p>La diversit&eacute; croissante des modes de r&eacute;ception et de diffusion, tant num&eacute;riques que classiques, ouvre sans cesse de nouvelles opportunit&eacute;s &agrave; la publicit&eacute; audio. Dans le m&ecirc;me temps, les exigences en mati&egrave;re de conseil, de technologie et de mise en r&eacute;seau des diff&eacute;rentes offres augmentent. C&rsquo;est pourquoi Goldbach Audio (ex-Swiss Radioworld) a d&eacute;velopp&eacute; ces derni&egrave;res ann&eacute;es un savoir-faire et une expertise cibl&eacute;s afin d&rsquo;&eacute;valuer de nouvelles technologies et solutions publicitaires et de les &eacute;tablir sur le march&eacute; avec ses partenaires. Il s&rsquo;agit notamment d&rsquo;offres telles que le r&eacute;seau de podcasts et la Radio Programmatic. En tant que Goldbach Audio, l&rsquo;entreprise poursuit cette voie avec d&eacute;termination.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":58372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[373,222],"kanal":[315],"werbeform":[377,326],"class_list":["post-58376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-featured","tag-swissradioworld","kanal-audio","werbeform-digital-audio","werbeform-radio"],"acf":[],"yoast_head":"<!-- This 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