{"id":58376,"date":"2026-09-01T10:26:27","date_gmt":"2026-09-01T08:26:27","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/swiss-radioworld-devient-goldbach-audio\/"},"modified":"2026-09-01T10:55:12","modified_gmt":"2026-09-01T08:55:12","slug":"swiss-radioworld-devient-goldbach-audio","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/swiss-radioworld-devient-goldbach-audio\/","title":{"rendered":"Swiss Radioworld devient Goldbach Audio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La r\u00e9gie publicitaire pour la Radio et le Digital Audio Swiss Radioworld op\u00e8re d\u00e9sormais \u00e0 partir du<\/strong><br \/>\n<strong>1er septembre 2026 sous le nom de Goldbach Audio. Avec cette nouvelle identit\u00e9, l\u2019entreprise r\u00e9pond \u00e0 l\u2019\u00e9volution du march\u00e9 de l\u2019audio tout en se rapprochant de la marque Goldbach. <\/strong><\/p>\n<p>K\u00fcsnacht, le 1er septembre 2026 \u2013 Les modes de diffusion num\u00e9riques, les podcasts et les solutions publicitaires programmatiques ont fondamentalement \u00e9largi le paysage audio ces derni\u00e8res ann\u00e9es. Swiss Radioworld r\u00e9pond \u00e0 cette \u00e9volution avec sa nouvelle image et op\u00e8re \u00e0 partir du<br \/>\n1er septembre 2026 sous le nom de Goldbach Audio. <\/p>\n<p>Avec ce changement de nom, la filiale de Goldbach souligne son positionnement de sp\u00e9cialiste de la publicit\u00e9 audio. Parall\u00e8lement, son appartenance au Goldbach Group AG et \u00e0 son offre \u00e9tendue sur diff\u00e9rents types de m\u00e9dias devient plus visible. <\/p>\n<p>Pour les clients, les agences et les partenaires m\u00e9dias, ce nouveau nom ne change rien : l\u2019\u00e9quipe actuelle, tes interlocuteurs habituels ainsi que les processus et services \u00e9tablis restent inchang\u00e9s.<\/p>\n<p>\u00c0 propos du rebranding, le Managing Director Ralf Brachat d\u00e9clare : \u00ab La transformation de Swiss Radioworld en Goldbach Audio est pour nous une \u00e9tape logique. Gr\u00e2ce \u00e0 notre longue exp\u00e9rience, \u00e0 notre \u00e9quipe engag\u00e9e et \u00e0 notre force d\u2019innovation, nous sommes parfaitement positionn\u00e9s pour r\u00e9pondre de mani\u00e8re proactive aux besoins de notre client\u00e8le et proposer des solutions d\u2019avenir pour la Radio et le Digital Audio, c\u2019est-\u00e0-dire l\u2019audio. \u00bb<\/p>\n<p>La diversit\u00e9 croissante des modes de r\u00e9ception et de diffusion, tant num\u00e9riques que classiques, ouvre sans cesse de nouvelles opportunit\u00e9s \u00e0 la publicit\u00e9 audio. Dans le m\u00eame temps, les exigences en mati\u00e8re de conseil, de technologie et de mise en r\u00e9seau des diff\u00e9rentes offres augmentent. C\u2019est pourquoi Goldbach Audio (ex-Swiss Radioworld) a d\u00e9velopp\u00e9 ces derni\u00e8res ann\u00e9es un savoir-faire et une expertise cibl\u00e9s afin d\u2019\u00e9valuer de nouvelles technologies et solutions publicitaires et de les \u00e9tablir sur le march\u00e9 avec ses partenaires. Il s\u2019agit notamment d\u2019offres telles que le r\u00e9seau de podcasts et la Radio Programmatic. En tant que Goldbach Audio, l\u2019entreprise poursuit cette voie avec d\u00e9termination.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":58372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[373,222],"kanal":[315],"werbeform":[377,326],"class_list":["post-58376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-featured","tag-swissradioworld","kanal-audio","werbeform-digital-audio","werbeform-radio"],"acf":[],"yoast_head":"<!-- This site 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