{"id":64618,"date":"2026-10-16T10:25:08","date_gmt":"2026-10-16T08:25:08","guid":{"rendered":"https:\/\/goldbach.com\/?p=64618"},"modified":"2026-10-16T10:31:27","modified_gmt":"2026-10-16T08:31:27","slug":"nouvelle-proprietaire-pour-la-filiale-de-goldbach-eisbach-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/nouvelle-proprietaire-pour-la-filiale-de-goldbach-eisbach-media\/","title":{"rendered":"Nouvelle propri\u00e9taire pour la filiale de Goldbach, eisbach.media"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La Goldbach Group AG c\u00e8de sa filiale allemande eisbach.media GmbH \u00e0 la Bauer Media Group.<\/strong><\/p>\n<p>Dans le cadre de sa focalisation strat\u00e9gique sur la Suisse, le Goldbach Group c\u00e8de sa filiale munichoise eisbach.media, sp\u00e9cialis\u00e9e dans la commercialisation de la publicit\u00e9 num\u00e9rique hors domicile (Digital-out-of-Home), \u00e0 la Bauer Media Group. Les deux entreprises continueront \u00e0 op\u00e9rer de mani\u00e8re inchang\u00e9e et ind\u00e9pendante jusqu&#8217;\u00e0 la cl\u00f4ture. Les parties ont convenu de ne pas divulguer le prix d&#8217;achat. La r\u00e9alisation de la transaction (closing) est soumise \u00e0 l&#8217;approbation des autorit\u00e9s.   <\/p>\n<p>eisbach.media est issue de l&#8217;ancienne Goldbach Germany GmbH en 2025. L&#8217;entreprise offre aux annonceurs et aux agences m\u00e9dias un acc\u00e8s \u00e0 un r\u00e9seau en constante croissance d&#8217;espaces publicitaires num\u00e9riques dans des emplacements tr\u00e8s fr\u00e9quent\u00e9s \u00e0 travers l&#8217;Allemagne. Son portefeuille comprend, entre autres, des inventaires premium dans les centres commerciaux ainsi que des DCLP sur les bornes de recharge, particuli\u00e8rement bien positionn\u00e9s dans le secteur du commerce de d\u00e9tail. En plus de la r\u00e9servation classique, eisbach.media permet \u00e9galement l&#8217;achat programmatique de campagnes Digital-Out-of-Home.   <\/p>\n<p>La Bauer Media Group est une entreprise m\u00e9diatique europ\u00e9enne dont le si\u00e8ge social est \u00e0 Hambourg. Cette entreprise familiale de cinqui\u00e8me g\u00e9n\u00e9ration est active dans les domaines de l&#8217;\u00e9dition, de l&#8217;audio et de la publicit\u00e9 ext\u00e9rieure, et continue de d\u00e9velopper sa troisi\u00e8me branche d&#8217;activit\u00e9 avec Bauer Media Outdoor. Gr\u00e2ce \u00e0 cette acquisition, la Bauer Media Group acc\u00e8de au march\u00e9 allemand du Digital-Out-of-Home et renforce sa pr\u00e9sence sur un march\u00e9 important pour les annonceurs europ\u00e9ens.  <\/p>\n<p>Christoph Marty, CEO du Goldbach Group, \u00e0 propos de la vente : \u00ab Avec Bauer Media, c&#8217;est une propri\u00e9taire orient\u00e9e sur le long terme qui reprend le flambeau et qui pourra d\u00e9velopper davantage les activit\u00e9s d&#8217;eisbach.media. Je suis convaincu que Claudia Zayer et son \u00e9quipe au sein de la Bauer Media Group poursuivront cette voie fructueuse et je la remercie pour le travail de d\u00e9veloppement de ces derni\u00e8res ann\u00e9es. \u00bb<\/p>\n<p>Claudia Zayer, directrice g\u00e9n\u00e9rale d&#8217;eisbach.media : \u00ab eisbach.media s&#8217;est \u00e9tablie avec succ\u00e8s en Allemagne au cours des dix-huit derniers mois et a b\u00e2ti de solides relations avec ses clients et agences. L&#8217;acquisition par la Bauer Media Group est une grande reconnaissance de la performance de notre \u00e9quipe et cr\u00e9e une base solide pour le d\u00e9veloppement futur de nos activit\u00e9s. Ensemble, nous mettrons \u00e0 profit notre expertise dans le domaine du DOOH et d\u00e9velopperons nos r\u00e9seaux de mani\u00e8re cibl\u00e9e. \u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":64619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[340],"kanal":[],"werbeform":[],"class_list":["post-64618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-goldbachgroup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nouvelle propri\u00e9taire pour la filiale de Goldbach, eisbach.media - Goldbach<\/title>\n<meta name=\"description\" content=\"La Goldbach Group AG c\u00e8de sa filiale allemande eisbach.media GmbH \u00e0 la Bauer Media Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/nouvelle-proprietaire-pour-la-filiale-de-goldbach-eisbach-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle propri\u00e9taire pour la filiale de Goldbach, eisbach.media\" \/>\n<meta property=\"og:description\" content=\"La Goldbach Group AG c\u00e8de sa filiale allemande eisbach.media GmbH \u00e0 la Bauer Media Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/fr\/communique-de-presse\/nouvelle-proprietaire-pour-la-filiale-de-goldbach-eisbach-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" 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