{"id":65055,"date":"2026-10-13T10:30:48","date_gmt":"2026-10-13T08:30:48","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/goldbach-mise-sur-le-total-video\/"},"modified":"2026-10-22T21:31:57","modified_gmt":"2026-10-22T19:31:57","slug":"goldbach-mise-sur-le-total-video","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/goldbach-mise-sur-le-total-video\/","title":{"rendered":"Goldbach mise sur le Total Video"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Dans le cadre de la fusion organisationnelle des activit\u00e9s de Goldbach Audience et de Goldbach Media, la r\u00e9gie regroupe sa commercialisation de l\u2019inventaire vid\u00e9o et mise sur une strat\u00e9gie Total Video. Suite \u00e0 cette restructuration, le Chief Commercial Officer Raoul Gerber et Stefan Wagner, Managing Director de Goldbach Audience, quittent l\u2019entreprise. <\/strong><\/p>\n<p>Apr\u00e8s l\u2019int\u00e9gration de Goldbach Audience AG au sein de Goldbach Media AG annonc\u00e9e en septembre, la r\u00e9gie se concentre d\u00e9sormais sur sa strat\u00e9gie Total Video. Goldbach r\u00e9pond ainsi \u00e0 l\u2019\u00e9volution de l\u2019utilisation des m\u00e9dias et des d\u00e9cisions m\u00e9dias : les annonceurs planifient de plus en plus leurs campagnes vid\u00e9o sur diff\u00e9rents canaux et orientent leurs budgets en fonction du Groupe cible, de la port\u00e9e et de l\u2019impact. La strat\u00e9gie Total Video associe la TV lin\u00e9aire aux Replay Ads, \u00e0 la Digital Video et \u00e0 la Connected TV, tenant ainsi compte d\u2019un environnement concurrentiel marqu\u00e9 par les plateformes internationales de streaming, de vid\u00e9o et de r\u00e9seaux sociaux.   <\/p>\n<p>\u00c0 l\u2019avenir, les campagnes pourront \u00eatre planifi\u00e9es, r\u00e9serv\u00e9es et analys\u00e9es plus facilement via les points de contact vid\u00e9o commercialis\u00e9s par Goldbach. Des interlocuteurs transversaux accompagneront les clients et les agences tout au long du processus. Parall\u00e8lement, Goldbach harmonise ses processus et syst\u00e8mes internes et fusionne les \u00e9quipes de vente Digital et TV existantes.  <\/p>\n<p>D\u00e8s 2027, Goldbach pr\u00e9voit de premi\u00e8res offres cross-canal, orient\u00e9es vers les objectifs globaux des campagnes respectives et les besoins des annonceurs.<\/p>\n<p>\u00ab La nouvelle entit\u00e9 Goldbach a une mission claire : nous lions ce qui fait notre force aujourd\u2019hui aux besoins de demain, cr\u00e9ant ainsi les conditions de notre succ\u00e8s futur \u00bb, d\u00e9clare Christoph Marty, CEO de Goldbach Group AG. \u00ab Les inventaires publicitaires de nos partenaires m\u00e9dias que nous commercialisons nous permettent de d\u00e9velopper une offre vid\u00e9o cross-canal ax\u00e9e sur le Groupe cible, la port\u00e9e et l\u2019impact. \u00bb <\/p>\n<p>Suite \u00e0 cette r\u00e9organisation, Raoul Gerber, Chief Commercial Officer et membre de la direction, ainsi que Stefan Wagner, Managing Director de Goldbach Audience, quittent l\u2019entreprise.<\/p>\n<p>\u00ab Raoul Gerber a marqu\u00e9 Goldbach de son empreinte durant de nombreuses ann\u00e9es gr\u00e2ce \u00e0 son expertise et son engagement personnel, tout en faisant progresser de mani\u00e8re d\u00e9cisive le d\u00e9veloppement num\u00e9rique de nos activit\u00e9s. Stefan Wagner, par son savoir-faire et son esprit entrepreneurial, a donn\u00e9 des impulsions majeures pour l\u2019\u00e9volution de nos offres bas\u00e9es sur les donn\u00e9es et a d\u00e9velopp\u00e9 nos activit\u00e9s num\u00e9riques dans un environnement exigeant. Je les remercie tous deux chaleureusement pour notre collaboration et leur engagement de longue date envers Goldbach. Je leur souhaite le meilleur pour leur avenir \u00bb, d\u00e9clare Christoph Marty, CEO de Goldbach.<\/p>\n<p>Sous la direction du CEO Christoph Marty, Alexander Duphorn en tant que Chief Portfolio Officer, Carsten Kollmus en tant que Chief Commercial Officer et Thomas Spiegel en tant que Chief Operating Officer seront responsables de la commercialisation des inventaires vid\u00e9o \u00e0 partir de novembre 2026.<\/p>\n<p>Cette r\u00e9orientation strat\u00e9gique concerne la commercialisation de l\u2019inventaire vid\u00e9o de Goldbach. Goldbach Audio AG reste active en tant qu\u2019interm\u00e9diaire sp\u00e9cialis\u00e9 dans l\u2019audio. Goldbach Neo OOH AG continue d\u2019assurer la commercialisation de la publicit\u00e9 ext\u00e9rieure en Suisse et sera g\u00e9r\u00e9e de mani\u00e8re op\u00e9rationnelle et autonome au sein de TX Group.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":65063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[1214,373,1213,1212],"kanal":[316,314],"werbeform":[],"class_list":["post-65055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-commercialisation-video","tag-featured","tag-total-video","tag-video","kanal-online","kanal-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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