{"id":65066,"date":"2026-10-01T05:30:30","date_gmt":"2026-10-01T03:30:30","guid":{"rendered":"https:\/\/goldbach.com\/non-categorise\/david-schaerer-devient-president-du-jury-des-goldbach-crossmedia-awards\/"},"modified":"2026-10-22T21:32:16","modified_gmt":"2026-10-22T19:32:16","slug":"david-schaerer-devient-president-du-jury-des-goldbach-crossmedia-awards","status":"publish","type":"post","link":"https:\/\/goldbach.com\/fr\/communique-de-presse\/david-schaerer-devient-president-du-jury-des-goldbach-crossmedia-awards\/","title":{"rendered":"David Sch\u00e4rer devient pr\u00e9sident du jury des Goldbach Crossmedia Awards"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Depuis 23 ans, le Goldbach Crossmedia Award r\u00e9compense les campagnes qui connectent intelligemment les m\u00e9dias et atteignent leurs Groupes cibles de mani\u00e8re pertinente et efficace. L&#8217;accent est mis sur les solutions de communication o\u00f9 les canaux individuels ne sont pas utilis\u00e9s de mani\u00e8re isol\u00e9e, mais se compl\u00e8tent dans leur impact et contribuent \u00e0 une id\u00e9e globale convaincante. L&#8217;Award salue ainsi la qualit\u00e9 strat\u00e9gique et cr\u00e9ative des campagnes cross-m\u00e9dia et fait partie du classement cr\u00e9atif de m&#038;k.  <\/p>\n<p>Avec David Sch\u00e4rer, c&#8217;est d\u00e9sormais un autre connaisseur de la branche suisse de la communication et des m\u00e9dias qui prend la pr\u00e9sidence.<\/p>\n<p>Sch\u00e4rer a dirig\u00e9 l&#8217;unit\u00e9 de relations publiques de Jung von Matt\/Limmat avant de fonder l&#8217;agence Rod en 2007 et de la diriger jusqu&#8217;en 2019. Il est membre de l&#8217;Art Directors Club Suisse, donne des cours sur le campaigning et a \u00e9t\u00e9 r\u00e9compens\u00e9 \u00e0 plusieurs reprises, notamment par plusieurs Effies et en tant que \u00ab Publicitaire de l&#8217;ann\u00e9e 2021\/22 \u00bb. Depuis l&#8217;automne 2024, il dirige l&#8217;agence SA Studio \u00e0 Zurich.  <\/p>\n<p>David Sch\u00e4rer entretient \u00e9galement une histoire personnelle avec le Goldbach Crossmedia Award : en 2007, il a lui-m\u00eame re\u00e7u un Award pour la campagne \u00ab V-TEAM \u00bb pour la marque Knorr d&#8217;Unilever.<\/p>\n<p>\u00ab Le Crossmedia Award a \u00e9t\u00e9 une r\u00e9alisation pionni\u00e8re et s&#8217;est impos\u00e9 comme un classique des distinctions strat\u00e9giques et cr\u00e9atives. Personnellement, je me r\u00e9jouis des discussions au sein du jury sur les meilleures strat\u00e9gies de mise en r\u00e9seau \u00bb, d\u00e9clare David Sch\u00e4rer.<\/p>\n<p>Christoph Marty, CEO de Goldbach Group, \u00e0 propos de la passation de la pr\u00e9sidence : \u00ab Marco Taborelli a jou\u00e9 un r\u00f4le d\u00e9terminant dans la conception du Goldbach Crossmedia Award, avec un grand engagement et un sens aigu des campagnes exceptionnelles. Je le remercie chaleureusement pour sa fid\u00e9lit\u00e9, son engagement et sa main ferme dans le jury au fil des ans. Avec David Sch\u00e4rer, c&#8217;est une personnalit\u00e9 qui prend la pr\u00e9sidence, qui conna\u00eet la cr\u00e9ativit\u00e9, l&#8217;impact cross-m\u00e9dia et le paysage m\u00e9diatique suisse par sa propre exp\u00e9rience. Je suis ravi que nous ayons pu le recruter comme successeur et j&#8217;attends avec impatience les impulsions qu&#8217;il apportera au d\u00e9veloppement de l&#8217;Award. \u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":65069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[137],"kanal":[],"werbeform":[],"class_list":["post-65066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Crossmedia Award : David Sch\u00e4rer devient pr\u00e9sident du jury<\/title>\n<meta name=\"description\" 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