{"id":62698,"date":"2025-12-11T17:45:04","date_gmt":"2025-12-11T16:45:04","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/data-onboarding\/"},"modified":"2026-09-28T15:01:59","modified_gmt":"2026-09-28T13:01:59","slug":"data-onboarding","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/it\/portfolio-items\/data-onboarding\/","title":{"rendered":"Data Onboarding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling pattern-rot no-print\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling no-print fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/it\/willkommen-bei-goldbach\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left awb-menu_mt-align-flex-start mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Data Onboarding\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-data-targeting-it\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-61838\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61838 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"61838\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-61839\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61839 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"61839\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Targetings<\/span><\/a><\/li><li  id=\"menu-item-61840\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61840 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"61840\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-61841\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61841 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"61841\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#zertifikat\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Certificato<\/span><\/a><\/li><li  id=\"menu-item-61842\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-61842 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"61842\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contatti<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 111;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:#f2f2f2;\" data-animationType=\"revealInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Ragazza allegra con le cuffie seduta sul divano davanti a un laptop. Contenuti di intrattenimento per lo streaming online a tariffe di abbonamento convenienti. Giovane donna guarda video divertenti, spettacoli e serie su internet. \" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" class=\"lazyload img-responsive wp-image-61648 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-200x134.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-600x401.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding: Tutto quello che devi sapere sull&#8217;alternativa ai cookie.<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Negli ultimi anni, le leggi sulla protezione dei dati in Europa e negli Stati Uniti si sono notevolmente inasprite. Browser web come Safari e Firefox hanno gi\u00e0 da tempo fortemente limitato o completamente bloccato l&#8217;uso dei cookie di terze parti. L&#8217;industria pubblicitaria si trova ora di fronte a una grande sfida, poich\u00e9 il classico tracciamento degli annunci sta vacillando.  <\/p>\n<p>Mentre finora i cookie di terze parti fornivano informazioni sul comportamento di navigazione di una persona, consentendo cos\u00ec pubblicit\u00e0 personalizzata su pi\u00f9 siti web, le aziende che fanno pubblicit\u00e0 devono ora ripensare le loro strategie di targeting e trovare soluzioni innovative per continuare a diffondere pubblicit\u00e0 rilevante.<\/p>\n<p>Una soluzione che si sta rivelando particolarmente promettente in questo contesto \u00e8 il Data Onboarding. In questo processo, i dati di prima parte di diverse origini vengono collegati in modo sicuro in una Data Clean Room, creando cos\u00ec profili di pubblico precisi. Goldbach, uno dei primi a muoversi nel mercato svizzero, ha gi\u00e0 nel 2022 concepito una soluzione di Data Onboarding per il targeting pubblicitario insieme all&#8217;azienda tecnologica svizzera <a href=\"https:\/\/www.decentriq.com\/?utm_source=goldbach&#038;utm_medium=newsletter&#038;utm_campaign=45467\" target=\"_blank\" rel=\"noopener\">Decentriq<\/a>.  <\/p>\n<section class=\"pagecomponent-container\" data-src=\"false\">\n<div class=\"w-full\">\n<div class=\"flex flex-wrap w-full justify-center\">\n<div class=\"w-full md:w-full lg:w-full\">\n<div class=\"pagecomponent pagecomponent--is-section pagecomponent--is-fullwidth-section pagecomponent--darkbackground content-slider\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__container container\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__content relative\" data-v-03b7265c=\"\">\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal swiper-container-autoheight\" data-v-03b7265c=\"\">\n<div class=\"swiper-wrapper content-slider__wrapper content-slider__cards\" data-v-03b7265c=\"\">\n<div class=\"content-slider__cards__item swiper-slide swiper-slide-active\" data-v-03b7265c=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated pattern-white\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.225%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:1.225%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ecco come funziona<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"pagecomponent__header\" data-v-513baaa0=\"\">\n<p>Goldbach implementa il Data Onboarding con la Data Clean Room di Decentriq. Grazie a questa tecnologia, i brand non devono fare pure congetture sugli interessi e sul comportamento dei loro potenziali acquirenti. Sulla base di dati di prima parte di alta qualit\u00e0, gli algoritmi di intelligenza artificiale definiscono segmenti di pubblico precisi \u2013 i dati dei clienti parlano da soli. Grazie a tecnologie avanzate per la privacy, i dati nella Data Clean Room rimangono sempre confidenziali e inaccessibili.   <\/p>\n<\/div>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-62698-1\"><div class=\"fusion-panel panel-default panel-f8cd4c9c7b9515434 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_f8cd4c9c7b9515434\"><a aria-expanded=\"false\" aria-controls=\"f8cd4c9c7b9515434\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-1\" data-target=\"#f8cd4c9c7b9515434\" href=\"#f8cd4c9c7b9515434\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Data Onboarding con dati di prima parte<\/span><\/a><\/div><\/div><div id=\"f8cd4c9c7b9515434\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f8cd4c9c7b9515434\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Gli inserzionisti inseriscono informazioni sui clienti dai loro database CRM, come il comportamento d&#8217;acquisto o le preferenze. Queste informazioni sono particolarmente preziose, poich\u00e9 i clienti esistenti rappresentano al meglio il pubblico di riferimento. D&#8217;altra parte, Goldbach mette a disposizione, lato publisher, dati utente inclusi dati demografici e interessi di lettura, raccolti nell&#8217;intero network Goldbach e nei siti TX (fino a 1,5 milioni di utenti al mese). \u00c8 importante che i set di dati abbiano un identificatore comune per consentire un confronto. Di solito, l&#8217;indirizzo e-mail viene utilizzato come tale identificatore.     <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5e7e181eeece33e63 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_5e7e181eeece33e63\"><a aria-expanded=\"false\" aria-controls=\"5e7e181eeece33e63\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-1\" data-target=\"#5e7e181eeece33e63\" href=\"#5e7e181eeece33e63\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Confronto dati crittografato nella Data Clean Room<\/span><\/a><\/div><\/div><div id=\"5e7e181eeece33e63\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5e7e181eeece33e63\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Prima che i dati entrino nella Data Clean Room, vengono crittografati. L&#8217;azienda che fa pubblicit\u00e0 &#8220;blocca&#8221; i dati con una propria chiave, che non viene condivisa n\u00e9 con Goldbach n\u00e9 con Decentriq. Grazie a tecnologie avanzate di protezione dei dati come il Confidential Computing, i dati rimangono completamente protetti anche durante il confronto e l&#8217;analisi.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e6cea543ce4d8266a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_e6cea543ce4d8266a\"><a aria-expanded=\"false\" aria-controls=\"e6cea543ce4d8266a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-1\" data-target=\"#e6cea543ce4d8266a\" href=\"#e6cea543ce4d8266a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Profili di pubblico mirati grazie ad Affinity Insights, sovrapposizioni e lookalike<\/span><\/a><\/div><\/div><div id=\"e6cea543ce4d8266a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e6cea543ce4d8266a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Dopo il confronto dei dati, la tecnologia Data Clean Room di Decentriq fornisce una variet\u00e0 di informazioni sui segmenti di clientela e, con l&#8217;aiuto dell&#8217;IA, genera a sua volta segmenti di pubblico ottimali all&#8217;interno dell&#8217;inventario dei publisher:<\/p>\n<ul>\n<li>Le <strong>analisi Affinity Insights<\/strong> forniscono informazioni sulla sovrapposizione tra i clienti dell&#8217;azienda che fa pubblicit\u00e0 e gli utenti lato publisher, inclusi dati demografici, affinit\u00e0 tematiche basate sul comportamento di lettura e altro ancora. <\/li>\n<li>Sulla base di questa sovrapposizione, vengono generati <strong>pubblici lookalike<\/strong> tramite algoritmi. Con l&#8217;aiuto dell&#8217;IA, vengono identificati utenti sui siti dei publisher che mostrano somiglianze. Questi lookalike possono essere ottimizzati in termini di portata o precisione del targeting.  <\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2b487b64e36e4180d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2b487b64e36e4180d\"><a aria-expanded=\"false\" aria-controls=\"2b487b64e36e4180d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-1\" data-target=\"#2b487b64e36e4180d\" href=\"#2b487b64e36e4180d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Attivazione per campagne pubblicitarie senza cookie di terze parti<\/span><\/a><\/div><\/div><div id=\"2b487b64e36e4180d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2b487b64e36e4180d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>I profili di pubblico appena acquisiti possono ora essere utilizzati per la pubblicit\u00e0 online mirata. Da qui in poi, la pubblicit\u00e0 programmatica funziona come di consueto, indipendentemente dal dispositivo finale. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3baab8c520393f4b47f]\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" alt class=\"lazyload img-responsive\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"ziel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vantaggi per gli inserzionisti<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>L&#8217;uso della tecnologia Data Onboarding, che impiega dati di prima parte anzich\u00e9 cookie di terze parti, offre numerosi vantaggi alle aziende che fanno pubblicit\u00e0:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"Online_Mobile_Women\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Campagne efficaci grazie a un approccio mirato<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><ul>\n<li aria-level=\"1\"><strong>Comprensione approfondita del cliente:<\/strong> Analizzando i dati di prima parte oltre ai dati dei publisher, le aziende ottengono preziose informazioni sui loro clienti e sul loro comportamento.<\/li>\n<li aria-level=\"1\"><strong>Campagne personalizzate:<\/strong> Grazie alle informazioni derivanti dalle analisi Affinity Insights, le aziende possono pianificare campagne individuali e creare contenuti ottimizzati per i loro pubblici di riferimento.<\/li>\n<li aria-level=\"1\"><strong>Migliore efficacia pubblicitaria grazie a un targeting efficace:<\/strong> Con l&#8217;uso di dati di prima parte di alta qualit\u00e0, la tecnologia Data Onboarding aiuta le campagne pubblicitarie a ottenere un impatto maggiore, ad esempio in termini di engagement o conversioni.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Funzionalit\u00e0 user-friendly<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><p><strong>Pubblico ampliato<\/strong><br \/>Grazie all&#8217;estensione AI Lookalike, i potenziali nuovi clienti con interessi e comportamenti simili alla base clienti esistente possono essere raggiunti nel network dei publisher.<\/p>\n<p><strong>Budget ottimizzati<\/strong><br \/>Grazie al targeting mirato di pubblici rilevanti, il budget pubblicitario pu\u00f2 essere utilizzato in modo pi\u00f9 efficiente.<\/p>\n<p><strong>Facilit\u00e0 d&#8217;uso<\/strong><br \/>La piattaforma offre un&#8217;interfaccia user-friendly per un caricamento dati semplice e intuitivo.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:right bottom;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"laptop-16\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:left center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:5;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Mann sitzt mit Handy und schaut sich Audio-Platform an\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:6;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Alto grado di protezione e sicurezza dei dati<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><ul>\n<li aria-level=\"1\"><strong>Elevati standard di protezione dei dati:<\/strong> L&#8217;elaborazione e l&#8217;analisi dei dati sensibili di prima parte avvengono nella Data Clean Room sicura di Decentriq, che soddisfa i pi\u00f9 elevati standard di protezione dei dati.<\/li>\n<li aria-level=\"1\"><strong>Protezione dei dati personali:<\/strong> I dati personali vengono crittografati prima di entrare nella Data Clean Room e resi inaccessibili a terzi. Rimangono crittografati durante l&#8217;intero processo. <\/li>\n<li aria-level=\"1\"><strong>Sicurezza dei dati verificabile:<\/strong> I dati sono comprovatamente protetti e costantemente inaccessibili. Grazie al Confidential Computing, vengono utilizzati solo per confronti e analisi predefiniti. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated pattern-white\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Consigli pratici<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Nell&#8217;implementazione del Data Onboarding, ci sono alcuni fattori che possono contribuire in modo significativo al successo. Segui questi consigli per ottenere il massimo dalla tua campagna pubblicitaria. <\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-62698-2\"><div class=\"fusion-panel panel-default panel-87b2b02f00645c6b7 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_87b2b02f00645c6b7\"><a aria-expanded=\"false\" aria-controls=\"87b2b02f00645c6b7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#87b2b02f00645c6b7\" href=\"#87b2b02f00645c6b7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#1: Assicurati una base dati sufficiente<\/span><\/a><\/div><\/div><div id=\"87b2b02f00645c6b7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_87b2b02f00645c6b7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Le campagne di Data Onboarding sono pi\u00f9 efficaci se gli inserzionisti dispongono di un ampio database con oltre 10.000 indirizzi e-mail o altri identificatori. La sovrapposizione stessa, tuttavia, non deve essere grande: sulla base di un piccolo &#8220;pubblico di base&#8221;, il pubblico di riferimento pu\u00f2 essere ampliato tramite lookalike. Raccomandazione: crea due o tre pubblici nella Data Clean Room e verifica quali funzionano meglio per gli obiettivi di campagna desiderati.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-801b6a788ac124dd2 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_801b6a788ac124dd2\"><a aria-expanded=\"false\" aria-controls=\"801b6a788ac124dd2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#801b6a788ac124dd2\" href=\"#801b6a788ac124dd2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#2: Affidati a identificatori chiari<\/span><\/a><\/div><\/div><div id=\"801b6a788ac124dd2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_801b6a788ac124dd2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00c8 necessario disporre di identificatori univoci per il tuo pubblico &#8220;ideale&#8221;, come gli indirizzi e-mail. Se non disponi di tali identificatori nel tuo sistema CRM, i partner dati locali possono offrire soluzioni. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b6265be4ef64d7ed0 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_b6265be4ef64d7ed0\"><a aria-expanded=\"false\" aria-controls=\"b6265be4ef64d7ed0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#b6265be4ef64d7ed0\" href=\"#b6265be4ef64d7ed0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#3: Definisci obiettivi pubblicitari chiari<\/span><\/a><\/div><\/div><div id=\"b6265be4ef64d7ed0\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b6265be4ef64d7ed0\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Le campagne di Data Onboarding dovrebbero concentrarsi su conversioni o engagement e\/o rivolgersi a un pubblico specifico. Tuttavia, se l&#8217;obiettivo \u00e8 distribuire il materiale pubblicitario a un&#8217;ampia fascia di popolazione, il Data Onboarding \u00e8 meno adatto. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4003c7f9223ac551a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_4003c7f9223ac551a\"><a aria-expanded=\"false\" aria-controls=\"4003c7f9223ac551a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#4003c7f9223ac551a\" href=\"#4003c7f9223ac551a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#4: Scegli i KPI giusti<\/span><\/a><\/div><\/div><div id=\"4003c7f9223ac551a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4003c7f9223ac551a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Il successo della campagna viene misurato in base a metriche come il tempo di permanenza sulla pagina, le conversioni o il ritorno sulla spesa pubblicitaria (ROAS). Sebbene anche i tassi di clic di solito migliorino, sono influenzati anche da altri fattori esterni. Inoltre, il Data Onboarding non ha alcun impatto sui KPI lato inventario, come le impressioni. Questi dipendono piuttosto dalla strategia di acquisto.   <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4fc8ad9bb3eb71b58 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_4fc8ad9bb3eb71b58\"><a aria-expanded=\"false\" aria-controls=\"4fc8ad9bb3eb71b58\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#4fc8ad9bb3eb71b58\" href=\"#4fc8ad9bb3eb71b58\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#5: Rimani flessibile<\/span><\/a><\/div><\/div><div id=\"4fc8ad9bb3eb71b58\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4fc8ad9bb3eb71b58\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Mantieni una certa flessibilit\u00e0 per quanto riguarda la durata della campagna, i posizionamenti e i formati utilizzati. Prenditi del tempo per il monitoraggio e l&#8217;adattamento delle impostazioni della campagna per massimizzare l&#8217;efficacia della campagna. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6c3f9be3b7da3d67e fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6c3f9be3b7da3d67e\"><a aria-expanded=\"false\" aria-controls=\"6c3f9be3b7da3d67e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#6c3f9be3b7da3d67e\" href=\"#6c3f9be3b7da3d67e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#6: Punta su una durata della campagna di pi\u00f9 settimane<\/span><\/a><\/div><\/div><div id=\"6c3f9be3b7da3d67e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6c3f9be3b7da3d67e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Poich\u00e9 la maggior parte delle campagne di Data Onboarding utilizza pubblici pi\u00f9 precisi (e quindi pi\u00f9 piccoli), la distribuzione non avviene sempre al ritmo abituale. Raccomandiamo quindi di stabilire una durata della campagna di almeno quattro settimane con un&#8217;estensione opzionale. Il Data Onboarding \u00e8 ideale anche per campagne annuali e continue con un aggiornamento trimestrale per ottimizzare il targeting.  <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9d2a7282d12c26d2d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_9d2a7282d12c26d2d\"><a aria-expanded=\"false\" aria-controls=\"9d2a7282d12c26d2d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#9d2a7282d12c26d2d\" href=\"#9d2a7282d12c26d2d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#7: Evita il pensiero a silos<\/span><\/a><\/div><\/div><div id=\"9d2a7282d12c26d2d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9d2a7282d12c26d2d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Anche nel Data Onboarding, una collaborazione efficace \u00e8 essenziale. Migliore \u00e8 l&#8217;allineamento tra inserzionisti, agenzie, fornitori di tecnologia e marketer e il perseguimento di obiettivi comuni, migliore sar\u00e0 il risultato. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6ab02965e284e2b0a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6ab02965e284e2b0a\"><a aria-expanded=\"false\" aria-controls=\"6ab02965e284e2b0a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-62698-2\" data-target=\"#6ab02965e284e2b0a\" href=\"#6ab02965e284e2b0a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#8: Conduci campagne successive<\/span><\/a><\/div><\/div><div id=\"6ab02965e284e2b0a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6ab02965e284e2b0a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Le campagne di Data Onboarding producono risultati ancora migliori se vengono ripetute o se vengono condotte campagne successive. Solo cos\u00ec puoi imparare di pi\u00f9 sulla tua base clienti, convalidare le ipotesi, imparare dal reporting e utilizzare queste intuizioni per ottimizzare la prossima campagna. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 10%),calc(var(--awb-color1-a) - 8%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 5%),var(--awb-color1-a)) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:57%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.719298245614%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.719298245614%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-margin-bottom-medium:50px;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:25px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vuoi approfondire le tue conoscenze sull&#8217;argomento?<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-text-color:var(--awb-color8);\"><p>Abbiamo posto alcune domande a Ines Feltscher di Goldbach neXT e a Juan Baron di Decentriq.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/de\/interview\/interview-zu-data-onboarding-und-data-clean-rooms\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">All&#8217;intervista specialistica<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:30%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2666666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2666666666667%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomout fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_3);\" data-animationType=\"revealInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/juan_ines_neu.jpg\" alt class=\"lazyload img-responsive\" fetchpriority=\"high\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto 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src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Per una campagna pubblicitaria online di successo<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ti supportiamo nella pianificazione della tua campagna pubblicitaria.<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-color:var(--awb-color1);\"><p>Qualunque siano i tuoi obiettivi, abbiamo il formato giusto per la tua campagna. 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