{"id":63162,"date":"2025-10-24T08:36:24","date_gmt":"2025-10-24T06:36:24","guid":{"rendered":"https:\/\/goldbach.com\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/"},"modified":"2026-09-28T15:19:55","modified_gmt":"2026-09-28T13:19:55","slug":"misurare-lefficacia-pubblicitaria-swiss-ad-impact","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/","title":{"rendered":"Misurare l\u2019efficacia pubblicitaria &#8211; Swiss Ad Impact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Swiss Ad Impact: misurare in modo efficiente l\u2019efficacia pubblicitaria<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/it\/willkommen-bei-goldbach\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left awb-menu_mt-align-flex-start mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Misurare l\u2019efficacia pubblicitaria &#8211; Swiss Ad Impact\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-sai-it\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-62204\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62204 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62204\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Info<\/span><\/a><\/li><li  id=\"menu-item-62205\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62205 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62205\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#funktion\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Funzionamento<\/span><\/a><\/li><li  id=\"menu-item-62206\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62206 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62206\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#testimonials\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Testimonianze<\/span><\/a><\/li><li  id=\"menu-item-62207\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62207 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62207\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#partner\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Partner<\/span><\/a><\/li><li  id=\"menu-item-62208\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62208 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62208\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#tarif\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Tariffa<\/span><\/a><\/li><li  id=\"menu-item-62209\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62209 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62209\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-62210\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-62210 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"62210\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Contatti<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio: 100 \/ 108;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1024\" height=\"512\" title=\"sai_buehne_200325\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-1024x512.webp\" class=\"lazyload img-responsive wp-image-63163 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27960%27%20viewBox%3D%270%200%201920%20960%27%3E%3Crect%20width%3D%271920%27%20height%3D%27960%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-200x100.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-400x200.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-600x300.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-800x400.webp 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325-1200x600.webp 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Misura il successo della campagna con Swiss Ad Impact<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Vuoi sapere se la tua campagna sta ottenendo l\u2019effetto desiderato? Per questo, insieme a <em>intervista<\/em>, abbiamo sviluppato Swiss Ad Impact. Con questa offerta ricevi, dopo la tua campagna pubblicitaria, uno studio che mostra a colpo d\u2019occhio l\u2019efficacia pubblicitaria su tutti i canali (inventario Goldbach e di terzi).<\/p>\n<\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ricevi uno studio sull\u2019efficacia pubblicitaria insieme ai consueti report sulle performance media<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Lo studio mostra a colpo d\u2019occhio l\u2019effetto della tua campagna su tutti i canali (inventario Goldbach e di terzi)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Grazie al panel di indagine completo e consolidato di <em>intervista<\/em>, ricevi uno studio con risultati di alta qualit\u00e0<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Swiss Ad Impact consente di creare benchmark e confrontare singole campagne<\/p>\n<\/div><\/li><\/ul><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-has-button-gradient download\" style=\"--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:#b61f34;--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-custom_color_5);--button_gradient_bottom_color_hover:var(--awb-custom_color_5);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/11\/gbg_factsheet_swiss-ad-impact_de_0525.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Scheda informativa Swiss Ad Impact<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:50px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Indicatore chiave di performance (KPI)<\/h3><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad Recall (assistito)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad Recognition (per canale media)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad Likeability (per canale media)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad Appeal (Ad Clarity, Ad Relevance, Ad Interest, Brand Fit)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ad Impact (ricerca di informazioni, raccomandazione, intenzione di acquisto\/uso)<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Analisi del target<\/h3><\/div><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Regione<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Genere<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Et\u00e0<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Occupazione<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Brand Familiarity<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Positive Ad Recognition<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div id=\"funktion\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ecco come funziona Swiss Ad Impact<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1200px;--awb-max-height:700px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/YwTboYECpfQ?si=574zKnuaFVYaX_lZ?wmode=transparent&autoplay=0\" width=\"1200\" height=\"700\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:43% 48%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"640\" height=\"360\" title=\"swissadimpact_mood4\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp\" class=\"lazyload img-responsive wp-image-63164 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood4.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">1. Ordini lo studio<\/h3><p class=\"awb-imageframe-caption-text\">Insieme al tuo referente Goldbach compili l\u2019ordine per lo studio*. Include informazioni su media mix e tempistiche, quali creativit\u00e0 vuoi utilizzare per canale, quale nome di brand, prodotto e servizio utilizzi, ecc. *Requisiti per Swiss Ad Impact: campagna digitale con volume minimo di prenotazione di 1,5-2 milioni di ad impressions (base: campagna digitale con Goldbach), quota desktop del 50% (non InApp) oppure campagna TV (incl. Replay Ad) con almeno il 40% di copertura netta dopo 3 settimane. <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:39% 46%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"swissadimpact_mood2\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-600x338.webp\" class=\"lazyload img-responsive wp-image-63165 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood2.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">2. Viene creato il questionario<\/h3><p class=\"awb-imageframe-caption-text\">A questo punto Goldbach fa impostare il questionario standardizzato presso il suo partner di ricerca di mercato intervista. Il processo \u00e8 automatizzato. <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:48% 45%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"swissadimpact_mood3\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-600x338.webp\" class=\"lazyload img-responsive wp-image-63166 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/swissadimpact_mood3.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">3. Il questionario viene inviato<\/h3><p class=\"awb-imageframe-caption-text\">Non appena durante la campagna viene raggiunto un numero minimo di contatti, intervista avvia l\u2019invio automatizzato del questionario ai\/alle panelist*. Le campagne esclusivamente online vengono inoltre dotate di un pixel di tracciamento. Non appena anche qui un numero minimo di panelist* \u00e8 entrato in contatto con la campagna, parte l\u2019invio del questionario. L\u2019invio avviene poi anche a panelist* senza contatto con la campagna.   <\/p><\/div><\/div><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"1.2\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:2 \/ 3;--awb-object-position:46% 39%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><img decoding=\"async\" width=\"600\" height=\"338\" title=\"sai_mailing_600x350\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350.webp\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-600x338.webp\" class=\"lazyload img-responsive wp-image-63167 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27360%27%20viewBox%3D%270%200%20640%20360%27%3E%3Crect%20width%3D%27640%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-200x113.webp 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-400x225.webp 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350-600x338.webp 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_mailing_600x350.webp 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">4. Ricevi i risultati dello studio<\/h3><p class=\"awb-imageframe-caption-text\">Non appena tutti\/e i\/le panelist* hanno compilato il questionario, i risultati vengono integrati in una dashboard di reporting. Successivamente ricevi i risultati, incluso il confronto tra target, in PDF (vedi sotto).  <\/p><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ecco com\u2019\u00e8<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Per farti un\u2019idea di come vengono presentati alla fine i tuoi risultati, qui trovi un esempio della dashboard:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1024x597.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[37a2cc10ba91cff643a]\" data-title=\"sai_dashboard_bsp1\" title=\"sai_dashboard_bsp1\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-scaled.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1024x597.png\" alt class=\"lazyload img-responsive wp-image-63168\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271493%27%20viewBox%3D%270%200%202560%201493%27%3E%3Crect%20width%3D%272560%27%20height%3D%271493%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-200x117.png 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-400x233.png 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-600x350.png 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-800x467.png 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_dashboard_bsp1-1200x700.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"testimonials\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials classic awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-1\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color1);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.4;--awb-textcolor:var(--awb-color8);--awb-name-company-text-color:var(--awb-color1);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\"><div class=\"reviews awb-carousel awb-swiper awb-swiper-dots-position-below\" data-touchscroll=\"touch\" data-loop=\"yes\" data-pagination=\"bullets\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" style=\"--awb-arrow-bgcolor:#b61f34;--awb-arrow-color:#fff;--awb-arrow-hover-bgcolor:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 20%));--awb-arrow-hover-color:#fff;--awb-dots-align:center;--awb-arrow-position-vertical-transform:none;\" data-slide-effect=\"fade\" data-itemmargin=\"0\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Lo studio Swiss Ad Impact ci ha fornito insight preziosi sull\u2019impatto differenziato dei singoli canali all\u2019interno del nostro media mix. In particolare, la possibilit\u00e0 di utilizzare benchmark ci ha permesso non solo di misurare la performance della campagna, ma anche di contestualizzarla rispetto alla media di settore, identificando in modo mirato i punti di forza.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong class=\"testimonial-name\">Luca Cadlini<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Brand Manager presso Birra Moretti<\/span><\/span><\/span><\/div><\/div><div class=\"swiper-slide review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Lo studio Swiss Ad Impact ci offre insight interessanti sull\u2019efficacia pubblicitaria dei nostri spot. Per noi \u00e8 particolarmente utile il confronto dell\u2019impatto tra diversi target e regioni. In combinazione con i nostri dati interni, possiamo trarne conclusioni solide e definire azioni mirate.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong class=\"testimonial-name\">Vivian Hungerb\u00fchler<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Marketing Manager presso Storck Svizzera<\/span><\/span><\/span><\/div><\/div><div class=\"swiper-slide review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Lo studio Swiss Ad Impact \u00e8 un\u2019aggiunta preziosa ai consueti report sulle performance media e ci offre una visione pi\u00f9 approfondita dell\u2019efficacia pubblicitaria della nostra campagna, a colpo d\u2019occhio e su tutti i canali.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong class=\"testimonial-name\">Anita Gerber<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Responsabile marketing presso Toyota AG<\/span><\/span><\/span><\/div><\/div><div class=\"swiper-slide review alignment-left male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>La nostra prima esperienza con lo studio Swiss Ad Impact \u00e8 stata estremamente positiva. L\u2019analisi della campagna multicanale per il nostro brand di pizza \u201cCasa di Mama\u201d ci ha fornito risultati preziosi e significativi. Ci hanno aiutato a sviluppare strategie di ottimizzazione concrete per la campagna successiva. Il valore aggiunto \u00e8 stato complessivamente evidente. ( -&gt; intervista completa qui)<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong class=\"testimonial-name\">Walentina Mejenina<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Media &amp; Communications Manager presso Dr. Oetker<\/span><\/span><\/span><\/div><\/div><\/div><div class=\"swiper-pagination testimonial-pagination\" id=\"fusion-testimonials-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Video case sulla campagna \u201cCasa di Mama\u201d di Dr. Oetker<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1200px;--awb-max-height:700px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/hhfCnXQ6ffY?wmode=transparent&autoplay=0\" width=\"1200\" height=\"700\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"partner\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Il nostro partner per un\u2019elevata qualit\u00e0 dei dati<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color1);\"><p>Collaboriamo con l\u2019istituto di ricerca di mercato <em>intervista<\/em>, il cui panel di indagine di alta qualit\u00e0 ci consente di fornire a clienti risultati particolarmente significativi e di elevata qualit\u00e0.<\/p>\n<\/div><div class=\"fusion-testimonials classic awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-2\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color1);--awb-testimonial-text-font-size:22px;--awb-testimonial-text-line-height:1.4;--awb-textcolor:var(--awb-color8);--awb-name-company-text-color:var(--awb-color1);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\"><div class=\"reviews\"><div class=\"review alignment-left avatar-image\" style=\"--awb-avatar-size:100px;\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Per noi \u00e8 una sfida stimolante sviluppare insieme a Goldbach un sistema di misurazione delle campagne cos\u00ec completo, altamente automatizzato e standardizzato.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail\"><img decoding=\"async\" class=\"testimonial-image lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27554%27%20height%3D%27208%27%20viewBox%3D%270%200%20554%20208%27%3E%3Crect%20width%3D%27554%27%20height%3D%27208%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" width=\"300\" height=\"113\" alt=\"Intervista Logo\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/intervista-logo-300x113.png\" \/><\/span><span class=\"company-name\"><strong class=\"testimonial-name\">Christoph W\u00fcthrich<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Fondatore e membro della direzione di intervista<\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tarif\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:60px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-pricing-table fusion-pricing-table pricing-table-1 full-boxed-pricing awb-pricing-table--columns-3 awb-pricing-table--columns-medium-3 awb-pricing-table--columns-small-1 awb-pricing-table--wrapped-small awb-pricing-table--strike-excluded\" style=\"--awb-columns:3;--awb-bg:var(--awb-color1);--awb-bg-hover:#f2f2f2;--awb-table-bg:#f2f2f2;--awb-divider-color:var(--awb-color8);--awb-heading-color:var(--awb-color8);--awb-price-color:var(--awb-color8);--awb-body-color:var(--awb-color8);--awb-columns-medium:3;--awb-title-font-size:var(--h3_typography-font-size);\"><div class=\"panel-wrapper awb-pricing-table__column fusion-column column fusion-pricingtable-column\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading awb-pricing-table__heading\"><h3 class=\"title-row awb-pricing-table__title\">Bronze<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 8&#039;200,-<\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">1 studio sull\u2019efficacia pubblicitaria**<\/li><li class=\"list-group-item normal-row\">Dati benchmark***<\/li><li class=\"list-group-item normal-row\">Nessun accesso ai dati nello strumento di reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ordina ora<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"panel-wrapper awb-pricing-table__column fusion-column column standout fusion-pricingtable-column\" style=\"--awb-standout-expansion:10px;\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading awb-pricing-table__heading\"><h3 class=\"title-row awb-pricing-table__title\">Silver<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 16&#039;400,-<\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><span class=\"time pos-right price-without-decimal\">invece di CHF 24&#039;600,-<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">3 studi sull\u2019efficacia pubblicitaria<\/li><li class=\"list-group-item normal-row\">Dati benchmark***<\/li><li class=\"list-group-item normal-row\">Nessun accesso ai dati nello strumento di reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ordina ora<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"panel-wrapper awb-pricing-table__column fusion-column column fusion-pricingtable-column\"><div class=\"panel-container\"><div class=\"fusion-panel\"><div class=\"panel-heading awb-pricing-table__heading\"><h3 class=\"title-row awb-pricing-table__title\">Gold<\/h3><\/div><div class=\"panel-body pricing-row\"><div class=\"price \"><span class=\"integer-part\">CHF 23&#039;000,-  <\/span><span class=\"currency pos-right price-without-decimal\">*<\/span><span class=\"time pos-right price-without-decimal\">invece di CHF 41&#039;000,-<\/span><\/div><\/div><ul class=\"list-group\"><li class=\"list-group-item normal-row\">5 studi sull\u2019efficacia pubblicitaria<\/li><li class=\"list-group-item normal-row\">Dati benchmark***<\/li><li class=\"list-group-item normal-row\">Accesso ai dati nello strumento di reporting<\/li><\/ul><div class=\"panel-footer footer-row\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ordina ora<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>* Clienti SWA con sconto speciale del 25% \/ ** Dati benchmark inclusi se disponibili \/ *** I prezzi indicati si intendono IVA esclusa. <\/p>\n<p><strong>Condizioni di partecipazione metodologiche:<\/strong> le campagne crossmediali richiedono almeno il 40% di copertura netta dopo tre settimane. Le campagne esclusivamente online richiedono almeno 1,5-2 milioni di ad impressions (con inventario Goldbach: almeno 700 000 ad impressions su desktop).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Tutto quello che devi sapere su Swiss Ad Impact<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-63162-1\"><div class=\"fusion-panel panel-default panel-1b6aa133338f29a1c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_1b6aa133338f29a1c\"><a aria-expanded=\"false\" aria-controls=\"1b6aa133338f29a1c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#1b6aa133338f29a1c\" href=\"#1b6aa133338f29a1c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e8 l\u2019obiettivo dello studio Swiss Ad Impact?<\/span><\/a><\/div><\/div><div id=\"1b6aa133338f29a1c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_1b6aa133338f29a1c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Con Swiss Ad Impact, oltre alla campagna pubblicitaria e ai consueti report sulle performance media, gli inserzionisti dovrebbero ottenere KPI di impatto. In altre parole: insight sul ricordo pubblicitario generale, sul ricordo pubblicitario assistito per canale media utilizzato, sul gradimento della creativit\u00e0 per canale\/creativit\u00e0, sulla comprensibilit\u00e0 della pubblicit\u00e0, sulla rilevanza della pubblicit\u00e0, sull\u2019interesse per la pubblicit\u00e0, sulla ricerca di informazioni, sulla raccomandazione e sull\u2019intenzione di acquisto o di utilizzo generata dalla pubblicit\u00e0.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6ba7d316a8c54d55a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6ba7d316a8c54d55a\"><a aria-expanded=\"false\" aria-controls=\"6ba7d316a8c54d55a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#6ba7d316a8c54d55a\" href=\"#6ba7d316a8c54d55a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qual \u00e8 il metodo di rilevazione?<\/span><\/a><\/div><\/div><div id=\"6ba7d316a8c54d55a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6ba7d316a8c54d55a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Con Swiss Ad Impact viene condotta un\u2019indagine online utilizzando un questionario completamente strutturato. L\u2019invio dell\u2019indagine avviene via e-mail ai\/alle panelist* (partecipanti al sondaggio). Il partner del panel \u00e8 intervista. Il sondaggio \u00e8 standardizzato e automatizzato. Questo consente sia di creare benchmark sia di confrontare le campagne.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e8f835728d638626a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_e8f835728d638626a\"><a aria-expanded=\"false\" aria-controls=\"e8f835728d638626a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#e8f835728d638626a\" href=\"#e8f835728d638626a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Posso effettuare Swiss Ad Impact per tutte le mie campagne?<\/span><\/a><\/div><\/div><div id=\"e8f835728d638626a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e8f835728d638626a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Swiss Ad Impact \u00e8 uno studio basato su un sondaggio tra panelist*. Per poter raggiungere un numero sufficiente di panelist* con e senza contatto con la creativit\u00e0, esistono alcuni requisiti minimi per la campagna, ad esempio: <\/p>\n<p>Le campagne crossmediali richiedono almeno il 40% di copertura netta dopo tre settimane.<br \/>\nLe campagne esclusivamente online richiedono almeno 1,5-2 milioni di ad impressions (con inventario Goldbach: almeno 700 000 ad impressions su desktop).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6b1b898c6c9dad21c fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6b1b898c6c9dad21c\"><a aria-expanded=\"false\" aria-controls=\"6b1b898c6c9dad21c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#6b1b898c6c9dad21c\" href=\"#6b1b898c6c9dad21c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quando viene avviato il sondaggio e quanto dura?<\/span><\/a><\/div><\/div><div id=\"6b1b898c6c9dad21c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6b1b898c6c9dad21c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>L\u2019indagine viene inviata ai\/alle panelist* (partecipanti al sondaggio) da intervista non appena, in una campagna esclusivamente online, 250 panelist* hanno avuto contatto con la campagna (il riscontro avviene tramite pixel di tracciamento) oppure, nel caso di campagne offline e multicanale, la campagna ha raggiunto circa il 30% di copertura netta nella rispettiva regione (DS &#038; RO, DS, RO). Il sondaggio termina quando 500 panelist* hanno completato integralmente il questionario. La compilazione di un singolo questionario richiede circa 5 minuti.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-9caf15e94376e857e fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_9caf15e94376e857e\"><a aria-expanded=\"false\" aria-controls=\"9caf15e94376e857e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#9caf15e94376e857e\" href=\"#9caf15e94376e857e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quanto velocemente posso vedere i risultati? E posso consultarli autonomamente? <\/span><\/a><\/div><\/div><div id=\"9caf15e94376e857e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_9caf15e94376e857e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Attualmente i risultati ti vengono inviati come report PDF dal tuo referente Goldbach circa 2-3 giorni lavorativi dopo la fine della campagna. Se lo desideri, in seguito pu\u00f2 essere ordinato anche un confronto tra target.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a1e8e64ce74e4681d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_a1e8e64ce74e4681d\"><a aria-expanded=\"false\" aria-controls=\"a1e8e64ce74e4681d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#a1e8e64ce74e4681d\" href=\"#a1e8e64ce74e4681d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quali media posso analizzare?<\/span><\/a><\/div><\/div><div id=\"a1e8e64ce74e4681d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_a1e8e64ce74e4681d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u00c8 possibile analizzare online, TV e\/o Replay Ads, CTV, (Digital) Out-of-Home (DOOH), stampa, radio\/audio, cinema e social media a livello di ricordo pubblicitario assistito e gradimento della creativit\u00e0, a condizione che questi media siano indicati al momento dell\u2019ordine dello studio e che per ciascun mezzo sia disponibile una creativit\u00e0\/creative, cos\u00ec da poter essere rilevata.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7157ab90d32494125 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_7157ab90d32494125\"><a aria-expanded=\"false\" aria-controls=\"7157ab90d32494125\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#7157ab90d32494125\" href=\"#7157ab90d32494125\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quali target posso analizzare?<\/span><\/a><\/div><\/div><div id=\"7157ab90d32494125\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7157ab90d32494125\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Come target puoi attualmente far analizzare la regione linguistica (Svizzera tedesca, Romandia), il genere, le fasce d\u2019et\u00e0 (15-29, 30-49, 50-64, 65+), l\u2019occupazione e il ricordo pubblicitario assistito (s\u00ec\/no), separatamente e anche combinati, in confronto al totale, a condizione che la numerosit\u00e0 del campione non scenda sotto n=30.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2dcfa2602a93810a9 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2dcfa2602a93810a9\"><a aria-expanded=\"false\" aria-controls=\"2dcfa2602a93810a9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#2dcfa2602a93810a9\" href=\"#2dcfa2602a93810a9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Posso vedere il questionario in anticipo? Come approvo il questionario? <\/span><\/a><\/div><\/div><div id=\"2dcfa2602a93810a9\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2dcfa2602a93810a9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Prima dell\u2019avvio della misurazione della campagna, se necessario ti viene inviato un link di test al questionario online standardizzato. Se qualche informazione non \u00e8 corretta o non ti soddisfa, puoi contattarci e apporteremo le correzioni necessarie.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e63afdc98aee8c78d fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_e63afdc98aee8c78d\"><a aria-expanded=\"false\" aria-controls=\"e63afdc98aee8c78d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-63162-1\" data-target=\"#e63afdc98aee8c78d\" href=\"#e63afdc98aee8c78d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Posso aggiungere altre domande al questionario?<\/span><\/a><\/div><\/div><div id=\"e63afdc98aee8c78d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e63afdc98aee8c78d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Poich\u00e9 Swiss Ad Impact utilizza un questionario completamente automatizzato e standardizzato, pensato soprattutto per garantire la comparabilit\u00e0, al momento non \u00e8 possibile aggiungere ulteriori domande. Nell\u2019ambito dell\u2019evoluzione del prodotto valuteremo per\u00f2 se in futuro sar\u00e0 possibile farlo con un sovrapprezzo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Per un\u2019analisi efficace dell\u2019impatto pubblicitario<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ti supportiamo nell\u2019analisi della tua campagna pubblicitaria<\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;\"><p>Scopri quanto \u00e8 efficace la tua campagna. Con Swiss Ad Impact ottieni una panoramica trasparente dell\u2019efficacia pubblicitaria su tutti i canali. Ti accompagniamo nell\u2019analisi e rispondiamo a tutte le tue domande sull\u2019offerta.<\/p>\n<\/div><div class=\"team-filter\" data-lazy-load=\"yes\" data-randomize-elements=\"yes\" data-cards-per-row=\"3\" id=\"team-filter-6abbc26914fb7\">\n    <input type=\"hidden\" name=\"hide_filters\" value=\"company,city,media_genre,search_input,company,city,media_genre,search_input\" \/>\n    <input type=\"hidden\" name=\"preselected_ids\" value=\"36738,36669\" \/>\n    <input type=\"hidden\" name=\"preselected_categories\" value=\"\" \/>\n    <input type=\"hidden\" name=\"show_load_more\" value=\"yes\" \/>\n    <div class=\"filters\">\n                    <input type=\"hidden\" name=\"company\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"city\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"media_genre\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"q\" class=\"filter-input\" value=\"\" \/>\n        \n            <\/div>\n    \n    <div class=\"team-filter-result\">\n        \n        <ul class=\"card-grid\">\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"Ren\u00e9 Wodrich\"\n                            alt=\"Ren\u00e9 Wodrich\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/rene-wodrich-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/rene-wodrich-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/rene-wodrich-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/rene-wodrich-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/rene-wodrich.jpg 400w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>Ren\u00e9 Wodrich<\/h5>\n                            <p>Head of Sales<\/p>\n\n                                                            <p>Goldbach Media AG K\u00fcsnacht<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>Ren\u00e9 Wodrich<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36669\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                                <p><a href=\"#\" data-post-id=\"36669\" class=\"email-button reveal-btn telefonnummer\" data-type=\"phone\">\n                                    Telefonnummer anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"Sanja Ruggiero\"\n                            alt=\"Sanja Ruggiero\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero.jpg 400w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>Sanja Ruggiero<\/h5>\n                            <p>Sales Director \/ Deputy Managing Director<\/p>\n\n                                                            <p>Goldbach Audience AG K\u00fcsnacht<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>Sanja Ruggiero<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36738\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                                <p><a href=\"#\" data-post-id=\"36738\" class=\"email-button reveal-btn telefonnummer\" data-type=\"phone\">\n                                    Telefonnummer anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"team-filter-load-more-container\">\n\n        <button type=\"button\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type load-more\">\n            <span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr laden<\/span>\n        <\/button>\n    <\/div>\n\n    <div class=\"loader-container\" style=\"display: none;\">\n        <div class=\"spinner\"><\/div>\n    <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":63163,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[],"network":[],"ooh-segment":[],"region":[947,946,948],"werbeform":[],"portfolio_category":[1096],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-63162","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","region-romandia","region-svizzera-tedesca","region-ticino","portfolio_category-servizio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Misurare l\u2019efficacia pubblicitaria: come ottimizzare le campagne<\/title>\n<meta name=\"description\" content=\"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misurare l\u2019efficacia pubblicitaria - Swiss Ad Impact\" \/>\n<meta property=\"og:description\" content=\"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T13:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"76 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/\",\"name\":\"Misurare l\u2019efficacia pubblicitaria: come ottimizzare le campagne\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/sai_buehne_200325.webp\",\"datePublished\":\"2025-10-24T06:36:24+00:00\",\"dateModified\":\"2026-09-28T13:19:55+00:00\",\"description\":\"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/sai_buehne_200325.webp\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2025\\\/10\\\/sai_buehne_200325.webp\",\"width\":1920,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldbach.com\\\/it\\\/willkommen-bei-goldbach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/goldbach.com\\\/it\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Misurare l\u2019efficacia pubblicitaria &#8211; Swiss Ad Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/goldbach.com\\\/it\\\/\",\"name\":\"Goldbach\",\"description\":\"Agenzia pubblicitaria svizzera specializzata in campagne di successo\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#organization\"},\"alternateName\":\"Goldbach Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldbach.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#organization\",\"name\":\"Goldbach\",\"alternateName\":\"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio\",\"url\":\"https:\\\/\\\/goldbach.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"contentUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/goldbach-logo-red-1.png\",\"width\":450,\"height\":450,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/goldbach-group-ag\\\/\",\"https:\\\/\\\/www.instagram.com\\\/goldbach_ch\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/GoldbachGroup\"],\"description\":\"Le societ\u00e0 del Gruppo Goldbach commercializzano e gestiscono spazi pubblicitari nei settori della TV, della radio, della stampa, dell\u2019online, della pubblicit\u00e0 esterna e del performance marketing.\",\"email\":\"info.ch@goldbach.com\",\"telephone\":\"+41 44 914 91 00\",\"legalName\":\"Goldbach Group AG\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Misurare l\u2019efficacia pubblicitaria: come ottimizzare le campagne","description":"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/","og_locale":"it_IT","og_type":"article","og_title":"Misurare l\u2019efficacia pubblicitaria - Swiss Ad Impact","og_description":"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.","og_url":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/","og_site_name":"Goldbach","article_modified_time":"2026-09-28T13:19:55+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"76 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/","url":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/","name":"Misurare l\u2019efficacia pubblicitaria: come ottimizzare le campagne","isPartOf":{"@id":"https:\/\/goldbach.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/#primaryimage"},"image":{"@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp","datePublished":"2025-10-24T06:36:24+00:00","dateModified":"2026-09-28T13:19:55+00:00","description":"Scopri come misurare l\u2019efficacia pubblicitaria con Swiss Ad Impact per comprendere meglio e ottimizzare il successo delle tue campagne.","breadcrumb":{"@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/#primaryimage","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/sai_buehne_200325.webp","width":1920,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/it\/portfolio-items\/misurare-lefficacia-pubblicitaria-swiss-ad-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/it\/willkommen-bei-goldbach\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/goldbach.com\/it\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Misurare l\u2019efficacia pubblicitaria &#8211; Swiss Ad Impact"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/it\/#website","url":"https:\/\/goldbach.com\/it\/","name":"Goldbach","description":"Agenzia pubblicitaria svizzera specializzata in campagne di successo","publisher":{"@id":"https:\/\/goldbach.com\/it\/#organization"},"alternateName":"Goldbach Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/it\/#organization","name":"Goldbach","alternateName":"Goldbach Group, Goldbach Media, Goldbach Neo, Goldbach Audio","url":"https:\/\/goldbach.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/goldbach.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/goldbach-logo-red-1.png","width":450,"height":450,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"],"description":"Le societ\u00e0 del Gruppo Goldbach commercializzano e gestiscono spazi pubblicitari nei settori della TV, della radio, della stampa, dell\u2019online, della pubblicit\u00e0 esterna e del performance marketing.","email":"info.ch@goldbach.com","telephone":"+41 44 914 91 00","legalName":"Goldbach Group AG","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/avada_portfolio\/63162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/comments?post=63162"}],"version-history":[{"count":2,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/avada_portfolio\/63162\/revisions"}],"predecessor-version":[{"id":63171,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/avada_portfolio\/63162\/revisions\/63171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/media\/63163"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/media?parent=63162"}],"wp:term":[{"taxonomy":"kanal","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/kanal?post=63162"},{"taxonomy":"network","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/network?post=63162"},{"taxonomy":"ooh-segment","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/ooh-segment?post=63162"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/region?post=63162"},{"taxonomy":"werbeform","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/werbeform?post=63162"},{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/portfolio_category?post=63162"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/portfolio_skills?post=63162"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/goldbach.com\/it\/wp-json\/wp\/v2\/portfolio_tags?post=63162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}