{"id":63804,"date":"2026-04-15T09:52:18","date_gmt":"2026-04-15T07:52:18","guid":{"rendered":"https:\/\/goldbach.com\/best-case\/librio-ch\/"},"modified":"2026-09-29T10:53:29","modified_gmt":"2026-09-29T08:53:29","slug":"librio-ch","status":"publish","type":"best-case","link":"https:\/\/goldbach.com\/it\/best-case\/librio-ch\/","title":{"rendered":"Librio.ch"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\"><p>E-Commerce<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Librio.ch e la TV &#8211; Una storia di successo<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:7.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element sm-text-align-left\" style=\"text-align:right;--awb-max-width:300px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/luma-delikatessen.ch\/it\" target=\"_blank\" aria-label=\"librio-logo\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"400\" height=\"195\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-400x195.png\" alt class=\"lazyload img-responsive wp-image-63805\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272481%27%20height%3D%271208%27%20viewBox%3D%270%200%202481%201208%27%3E%3Crect%20width%3D%272481%27%20height%3D%271208%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-200x97.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-400x195.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-600x292.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-800x390.png 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/librio-logo-1200x584.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-padding-bottom:0px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_5_6 5_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-4\" style=\"--awb-body-color:var(--awb-color1);--awb-body-size:16;--awb-border-color:var(--awb-color5);--awb-color:var(--awb-color1);--awb-title-size:40;--awb-border-color:var(--awb-color5);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-3 col-md-3 col-sm-3\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"157\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">aumento diretto del traffico<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-3 col-md-3 col-sm-3\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"213\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">Pi\u00f9 traffico da Google<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-3 col-md-3 col-sm-3\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"63\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">Visitatori del sito dopo la messa in onda dello spot TV<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-3 col-md-3 col-sm-3\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"57\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">Aumento del fatturato tramite Google<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-mask\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%221920%22%20height%3D%22954%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M1920%200h-832.2S1252%20176.5%201252%20477s-164.2%20477-164.2%20477H1920V0z%22%20fill%3D%22rgba%28245%2C127%2C127%2C0.05%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;transform: scale(1, 1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1260px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Impatto della TV nel settore e-commerce: il caso Librio<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Quando si parla di TV come mezzo pubblicitario, spesso emergono termini come branding, pubblicit\u00e0 d&#8217;immagine o effetto pubblicitario a lungo termine. Ma cosa succede immediatamente dopo la messa in onda di uno spot TV? Quali effetti si possono misurare direttamente e ricondurre alla diffusione di campagne TV? L&#8217;abbiamo testato con uno dei nostri clienti.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Librio_Werbewirkungsstudie_2019.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Guarda la presentazione<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:0px;--awb-bg-position:center bottom;--awb-bg-size:;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_4);\" data-animationType=\"revealInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"455\" title=\"goldbach-ch-tv-librio-studie-visual\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual-800x455.jpg\" alt class=\"lazyload img-responsive wp-image-63806\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27950%27%20height%3D%27540%27%20viewBox%3D%270%200%20950%20540%27%3E%3Crect%20width%3D%27950%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual-200x114.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual-400x227.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual-600x341.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual-800x455.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/goldbach-ch-tv-librio-studie-visual.jpg 950w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Video esplicativo del caso Librio.ch<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color1);\"><p>Quali erano gli obiettivi e come sono stati raggiunti: lo scopri nel video.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:900px;--awb-max-height:525px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/32kxux2S8lU?wmode=transparent&autoplay=0\" width=\"900\" height=\"525\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"awb-background-mask\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%221920%22%20height%3D%22954%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M1920%200h-832.2S1252%20176.5%201252%20477s-164.2%20477-164.2%20477H1920V0z%22%20fill%3D%22rgba%28245%2C127%2C127%2C0.05%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;transform: scale(1, 1);mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1260px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Situazione di partenza e obiettivi della campagna<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Librio \u00e8 una casa editrice svizzera di libri personalizzati per bambini. La giovane azienda di e-commerce \u00e8 stata fondata nel 2017 a Zurigo e da allora ha venduto oltre 30.000 libri in pi\u00f9 di 70 paesi. Le precedenti attivit\u00e0 di marketing comprendevano le pi\u00f9 comuni misure online, come il marketing sui motori di ricerca, la pubblicit\u00e0 display e le campagne sui social media, incluso l&#8217;influencer marketing. Alla start-up zurighese \u00e8 stato consigliato, nell&#8217;ambito di un coaching, di puntare sulla TV.    <\/p>\n<p>Con la campagna si voleva portare il prodotto maggiormente nella consapevolezza dei potenziali consumatori e aumentare la notoriet\u00e0 del marchio. Inoltre, \u00e8 stato definito un obiettivo di fatturato.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:0px;--awb-bg-position:center bottom;--awb-bg-size:;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-1\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:1px;--testimonial-border-width-left:1px;\"><div class=\"reviews\"><div class=\"review avatar-above no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Inizialmente pensavo che avrebbe fatto esplodere il nostro budget!<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Tim Hess<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Co-Founder Librio AG<\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Realizzazione<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Lo spot TV di 15 secondi, prodotto appositamente, \u00e8 stato trasmesso nella primavera del 2019 per cinque settimane. Prima, durante e dopo la campagna sono state esaminate diverse dimensioni di efficacia a livello di branding e performance, per poter quantificare l&#8217;impatto della pubblicit\u00e0 TV. Per la generazione dei dati sono stati utilizzati i seguenti metodi:  <\/p>\n<ul>\n<li>Sondaggio on-site su librio.ch sulla provenienza dei visitatori del sito<\/li>\n<li>Sondaggio online rappresentativo sulla campagna TV<\/li>\n<li>Analisi dei dati tramite Google Analytics<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Risultati principali<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>I dati mostrano chiaramente: la campagna TV ha contribuito al brand building e ha quindi ottenuto un effetto duraturo, oltre a effetti immediati a livello di performance. Quest&#8217;ultimo aspetto ha sorpreso particolarmente in positivo il nostro cliente:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:0px;--awb-bg-position:center bottom;--awb-bg-size:;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-2\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:1px;--testimonial-border-width-left:1px;\"><div class=\"reviews\"><div class=\"review avatar-above no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Pensavo che avremmo visto un effetto di branding dalla campagna TV. Ma non avrei mai pensato che avremmo raggiunto i nostri obiettivi di performance con la campagna TV e che li avremmo addirittura superati ampiamente.<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Tim Hess<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Co-Founder Librio AG<\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Effetti di performance e impatto immediato dello spot TV durante il periodo della campagna<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><ul>\n<li>La TV spinge le attivit\u00e0 online: Librio ha ottenuto il numero pi\u00f9 alto di ricerche rispetto alla concorrenza diretta nel periodo prima di Pasqua. La campagna TV ha agito chiaramente come catalizzatore nel mercato stagionale. <\/li>\n<li>Il sito web di Librio ha registrato un aumento del traffico diretto del 157% e il 213% in pi\u00f9 di traffico tramite Google<\/li>\n<li>Il 46% dei visitatori del sito ha dichiarato di aver scoperto Librio grazie allo spot TV.<\/li>\n<li>Il 63% dei visitatori del sito ha visitato librio.ch immediatamente dopo lo spot TV.<\/li>\n<li>Il fatturato tramite Google \u00e8 aumentato del 57%, mentre il fatturato diretto \u00e8 addirittura raddoppiato.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-padding-top:0px;--awb-bg-position:center bottom;--awb-bg-size:;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(2) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(3) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(4) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(5) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(6) span{color: #ffffff;}#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(7) span{color: #ffffff;}<\/style><div id=\"fusion-chart-1\" class=\"fusion-chart legend-bottom\" style=\"--awb-chart-bg-color:var(--awb-color1);\" data-type=\"bar\" data-chart_legend_position=\"bottom\" data-x_axis_labels=\"Traffico (indicizzato)\" data-y_axis_label=\"Traffico indicizzato\" data-show_tooltips=\"yes\" data-bg_colors=\"rgba(182,31,52,1)\" data-border_colors=\"rgba(182,31,52,1)\" data-border_size=\"1\" data-border_type=\"smooth\" data-chart_fill=\"off\" data-chart_point_style=\"circle\" data-chart_point_size=\"3\" data-chart_axis_text_color=\"rgba(0,0,0,1)\" data-chart_gridline_color=\"rgba(0,0,0,0.1)\"><div class=\"fusion-chart-dataset\" data-label=\"8 sett. prima \" data-values=\"100\" data-background_color=\"rgba(182,31,52,1)\" data-border_color=\"rgba(182,31,52,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"durante la campagna\" data-values=\"257\" data-background_color=\"rgba(141,25,38,1)\" data-border_color=\"rgba(141,25,38,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"1 sett. dopo \" data-values=\"172\" data-background_color=\"rgba(254,57,53,1)\" data-border_color=\"rgba(254,57,53,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"2 sett. dopo \" data-values=\"126\" data-background_color=\"rgba(245,126,126,1)\" data-border_color=\"rgba(245,126,126,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"3 sett. dopo \" data-values=\"107\" data-background_color=\"rgba(249,203,156,1)\" data-border_color=\"rgba(249,203,156,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"4 sett. dopo \" data-values=\"106\" data-background_color=\"rgba(244,94,137,1)\" data-border_color=\"rgba(244,94,137,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"5 sett. dopo \" data-values=\"111\" data-background_color=\"rgba(239,25,87,1)\" data-border_color=\"rgba(239,25,87,1)\"><\/div><div class=\"fusion-chart-inner\"><div class=\"fusion-chart-wrap\"><canvas><\/canvas><\/div><div class=\"fusion-chart-legend-wrap\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Sviluppo del traffico diretto prima, durante e dopo la campagna TV (indicizzato)<\/h4><\/div><div class=\"fusion-text fusion-text-8\"><p>Il traffico diretto aumenta immediatamente e rimane elevato anche dopo la campagna TV.<\/p>\n<p>Fonte: Google Analytics, traffico diretto (il visitatore arriva direttamente sul sito web di Librio). Svizzera. Il confronto si basa su 8 settimane prima della campagna. Media Wizzard, target P15-49, Svizzera tedesca, Overnight + 7.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-right:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-margin-bottom-small:60px;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Brand building ed effetti duraturi a lungo termine dello spot TV<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li>Il marchio Librio rimane impresso: il traffico diretto su librio.ch \u00e8 rimasto a un livello pi\u00f9 alto anche settimane dopo la campagna rispetto a prima della campagna.<\/li>\n<li>Il 37% dei visitatori del sito non \u00e8 arrivato su librio.ch immediatamente durante la messa in onda dello spot TV, ma anche qualche tempo dopo la diffusione pubblicitaria.<\/li>\n<li>Effetti positivi sul fatturato diretto sono stati percepibili anche cinque settimane dopo la campagna.<\/li>\n<li>Librio ha mostrato la notoriet\u00e0 del marchio pi\u00f9 alta rispetto alla concorrenza, sia assistita che spontanea.<\/li>\n<li>Le persone che avevano visto lo spot TV di Librio ricordavano molto meglio il marchio e la pubblicit\u00e0 di Librio.<\/li>\n<li>Lo spot TV ha suscitato interesse per il marchio: le persone che hanno visto lo spot TV hanno dimostrato un maggiore interesse all&#8217;acquisto, interesse per altri prodotti Librio e voglia di parlarne ad altri.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(2) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(3) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(4) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(5) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(6) span{color: #ffffff;}#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(7) span{color: #ffffff;}<\/style><div id=\"fusion-chart-2\" class=\"fusion-chart legend-bottom\" style=\"--awb-chart-bg-color:var(--awb-color1);\" data-type=\"bar\" data-chart_legend_position=\"bottom\" data-x_axis_labels=\"Traffico (indicizzato)\" data-y_axis_label=\"Traffico indicizzato\" data-show_tooltips=\"yes\" data-bg_colors=\"rgba(182,31,52,1)\" data-border_colors=\"rgba(182,31,52,1)\" data-border_size=\"1\" data-border_type=\"smooth\" data-chart_fill=\"off\" data-chart_point_style=\"circle\" data-chart_point_size=\"3\" data-chart_axis_text_color=\"rgba(0,0,0,1)\" data-chart_gridline_color=\"rgba(0,0,0,0.1)\"><div class=\"fusion-chart-dataset\" data-label=\"8 sett. prima \" data-values=\"100\" data-background_color=\"rgba(182,31,52,1)\" data-border_color=\"rgba(182,31,52,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"durante la campagna\" data-values=\"208\" data-background_color=\"rgba(141,25,38,1)\" data-border_color=\"rgba(141,25,38,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"1 sett. dopo \" data-values=\"174\" data-background_color=\"rgba(254,57,53,1)\" data-border_color=\"rgba(254,57,53,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"2 sett. dopo \" data-values=\"142\" data-background_color=\"rgba(245,126,126,1)\" data-border_color=\"rgba(245,126,126,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"3 sett. dopo \" data-values=\"101\" data-background_color=\"rgba(249,203,156,1)\" data-border_color=\"rgba(249,203,156,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"4 sett. dopo \" data-values=\"111\" data-background_color=\"rgba(244,94,137,1)\" data-border_color=\"rgba(244,94,137,1)\"><\/div><div class=\"fusion-chart-dataset\" data-label=\"5 sett. dopo \" data-values=\"110\" data-background_color=\"rgba(239,25,87,1)\" data-border_color=\"rgba(239,25,87,1)\"><\/div><div class=\"fusion-chart-inner\"><div class=\"fusion-chart-wrap\"><canvas><\/canvas><\/div><div class=\"fusion-chart-legend-wrap\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Sviluppo del fatturato diretto prima, durante e dopo la campagna TV (indicizzato)<\/h4><\/div><div class=\"fusion-text fusion-text-10\"><p>Anche fino a 5 settimane dopo la campagna, la campagna TV continua a funzionare.<\/p>\n<p>Fonte: Google Analytics, fatturato in Svizzera effettuato direttamente. Il confronto si basa su 8 settimane prima della campagna.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.375%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:2.375%;--awb-spacing-left-medium:2.375%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.9583333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.9583333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.9583333333333%;--awb-spacing-left-medium:3.9583333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Conclusione<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>Conclusione del caso: la TV funziona! Lo spot TV ha avuto un impatto positivo sul traffico del sito web, sulle ricerche Google, sulla notoriet\u00e0 del marchio e sul fatturato. Questo ha mostrato un effetto positivo sui tipici fattori di successo di branding e performance. L&#8217;utilizzo della pubblicit\u00e0 TV supporta chiaramente la costruzione del marchio, cosa essenziale soprattutto per start-up come Librio.   <\/p>\n<p>Nel complesso, quindi, una bella storia di successo scritta insieme da librio.ch e Goldbach. L&#8217;ultima parola la lasciamo volentieri al nostro cliente:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.9375%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.9375%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:5.9375%;--awb-spacing-left-medium:5.9375%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:40px;--awb-spacing-right-small:2.375%;--awb-spacing-left-small:2.375%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials clean awb-testimonials-layout-fade awb-testimonial-content-flex-start awb-speech-bubble-show awb-testimonial-author-inline fusion-testimonials-3\" style=\"--awb-flex-align-items:stretch;--awb-backgroundcolor:var(--awb-color1);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-content-valign:center;--awb-initials-bg-color:var(--primary_color);--awb-initials-text-color:#ffffff;--awb-testimonial-icon-size:2em;--awb-navigation-size:12px;--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:1px;--testimonial-border-width-left:1px;\"><div class=\"reviews\"><div class=\"review avatar-above no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Traggo una conclusione molto positiva dalla nostra campagna TV. Abbiamo ottenuto molte pi\u00f9 vendite di quanto sperassimo. Faremo sicuramente pubblicit\u00e0 TV anche in futuro.<\/p>\n<\/div><\/div><\/blockquote><div class=\"author\"><span class=\"company-name\"><strong class=\"testimonial-name\">Tim Hess<\/strong><span class=\"awb-testimonial-sep\">, <\/span><span class=\"testimonial-extras\"><span class=\"testimonial-company\">Co-Founder Librio AG<\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"1.0\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"605\" height=\"605\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27605%27%20height%3D%27605%27%20viewBox%3D%270%200%20605%20605%27%3E%3Crect%20width%3D%27605%27%20height%3D%27605%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Angelica-Di-Biase-Slider.jpg 605w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Rene-Wodrich-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Yves-Meier-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/tamara-schmid-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" 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data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Per una campagna pubblicitaria TV di successo<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Ti supportiamo nella pianificazione della tua campagna pubblicitaria<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-color:var(--awb-color1);\"><p>Qualunque siano i tuoi obiettivi, abbiamo il formato giusto per la tua campagna. 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