{"id":64626,"date":"2026-10-16T10:25:08","date_gmt":"2026-10-16T08:25:08","guid":{"rendered":"https:\/\/goldbach.com\/?p=64626"},"modified":"2026-10-16T10:31:27","modified_gmt":"2026-10-16T08:31:27","slug":"nuova-proprietaria-per-la-controllata-di-goldbach-eisbach-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/it\/comunicato-stampa\/nuova-proprietaria-per-la-controllata-di-goldbach-eisbach-media\/","title":{"rendered":"Nuova proprietaria per la controllata di Goldbach eisbach.media"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Goldbach Group AG vende la sua controllata tedesca eisbach.media GmbH a Bauer Media Group.<\/strong><\/p>\n<p>Nell\u2019ambito della sua focalizzazione strategica sulla Svizzera, Goldbach Group cede alla Bauer Media Group la controllata di Monaco eisbach.media, specializzata nella commercializzazione di pubblicit\u00e0 Digital-out-of-Home. Entrambe le aziende continueranno a operare senza cambiamenti e in modo autonomo fino al closing. Le parti hanno concordato di mantenere riservato il prezzo di acquisto. Il perfezionamento della transazione (closing) \u00e8 subordinato all\u2019approvazione delle autorit\u00e0 competenti.   <\/p>\n<p>eisbach.media \u00e8 nata nel 2025 dalla precedente Goldbach Germany GmbH. L\u2019azienda offre a inserzionisti e agenzie media l\u2019accesso a una rete in costante crescita di spazi pubblicitari digitali in location ad alta affluenza in tutta la Germania. Il portafoglio include, tra l\u2019altro, inventari premium nei centri commerciali e DCLP presso le colonnine di ricarica, posizionati in particolare nell\u2019ambito retail e commercio. Oltre alla prenotazione classica, eisbach.media consente anche l\u2019acquisto programmatico di campagne Digital-Out-of-Home.   <\/p>\n<p>Bauer Media Group \u00e8 un\u2019azienda media attiva a livello europeo con sede ad Amburgo. L\u2019impresa, a conduzione familiare da cinque generazioni, opera nei settori publishing, audio e pubblicit\u00e0 esterna e, con Bauer Media Outdoor, continua a sviluppare la sua terza linea di business. Con l\u2019acquisizione, Bauer Media Group ottiene accesso al mercato tedesco del Digital-Out-of-Home e rafforza la propria presenza in un mercato chiave per gli inserzionisti europei.  <\/p>\n<p>Christoph Marty, CEO di Goldbach Group, sulla vendita: \u00abCon Bauer Media subentra una proprietaria orientata al lungo periodo, in grado di sviluppare ulteriormente il business di eisbach.media. Sono convinto che Claudia Zayer, insieme al suo team in Bauer Media Group, proseguir\u00e0 il percorso di successo e la ringrazio per il lavoro di costruzione svolto negli ultimi anni.\u00bb<\/p>\n<p>Claudia Zayer, amministratrice delegata di eisbach.media: \u00abNegli ultimi un anno e mezzo, eisbach.media si \u00e8 affermata con successo in Germania e ha costruito solide relazioni con clienti e agenzie. L\u2019acquisizione da parte di Bauer Media Group \u00e8 un grande riconoscimento per la performance del nostro team e crea una base solida per l\u2019ulteriore sviluppo del nostro business. Insieme, metteremo a frutto la nostra competenza nel DOOH e continueremo ad ampliare in modo mirato le nostre reti.\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":64627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[956],"tags":[],"kanal":[],"werbeform":[],"class_list":["post-64626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicato-stampa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nuova proprietaria per la controllata di Goldbach eisbach.media - Goldbach<\/title>\n<meta name=\"description\" content=\"Goldbach Group AG vende la sua controllata tedesca eisbach.media GmbH a Bauer Media 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