{"id":65045,"date":"2026-10-13T10:30:48","date_gmt":"2026-10-13T08:30:48","guid":{"rendered":"https:\/\/goldbach.com\/senza-categoria\/goldbach-punta-su-total-video\/"},"modified":"2026-10-22T21:31:53","modified_gmt":"2026-10-22T19:31:53","slug":"goldbach-punta-su-total-video","status":"publish","type":"post","link":"https:\/\/goldbach.com\/it\/comunicato-stampa\/goldbach-punta-su-total-video\/","title":{"rendered":"Goldbach punta su Total Video"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Nel quadro dell\u2019accorpamento organizzativo delle attivit\u00e0 finora svolte da Goldbach Audience e Goldbach Media, la concessionaria riunisce la propria commercializzazione dei contenuti video e punta su una strategia Total Video. Nell\u2019ambito della riorganizzazione, il Chief Commercial Officer Raoul Gerber e Stefan Wagner, Managing Director di Goldbach Audience, lasciano l\u2019azienda. <\/strong><\/p>\n<p>Dopo il completamento dell\u2019integrazione di Goldbach Audience AG in Goldbach Media AG annunciata a settembre, la concessionaria si concentra ora sulla propria strategia Total Video. In questo modo Goldbach risponde ai cambiamenti nelle abitudini di fruizione dei media e nelle decisioni di pianificazione: gli inserzionisti pianificano sempre pi\u00f9 spesso campagne video su diversi canali e orientano i budget in base a target, copertura ed efficacia. La strategia Total Video collega la TV lineare con Replay Ads, Digital Video e Connected TV. In questo modo si tiene conto del contesto competitivo con piattaforme internazionali di streaming, video e social media.   <\/p>\n<p>In futuro le campagne dovranno poter essere pianificate, prenotate e analizzate pi\u00f9 facilmente attraverso i punti di contatto video commercializzati da Goldbach. Referenti cross-canale accompagneranno clienti e agenzie lungo l\u2019intero processo. Allo stesso tempo, Goldbach uniforma i propri processi e sistemi interni e unisce gli attuali team di vendita digital e TV.  <\/p>\n<p>A partire dal 2027 Goldbach prevede le prime offerte cross-canale, orientate ai rispettivi obiettivi di campagna trasversali e alle esigenze degli inserzionisti.<\/p>\n<p>\u00abLa nuova Goldbach ha un mandato chiaro: uniamo ci\u00f2 che oggi ci rende forti con le esigenze del futuro. Cos\u00ec creiamo le condizioni per il nostro successo di domani\u00bb, afferma Christoph Marty, CEO di Goldbach Group AG. \u00abGli inventari pubblicitari dei nostri partner media che commercializziamo ci consentono di sviluppare un\u2019offerta video cross-canale, orientata a target, copertura ed efficacia.\u00bb <\/p>\n<p>A seguito della riorganizzazione, Raoul Gerber, Chief Commercial Officer e membro della Direzione, nonch\u00e9 Stefan Wagner, Managing Director di Goldbach Audience, lasciano l\u2019azienda.<\/p>\n<p>\u00abRaoul Gerber ha contribuito a plasmare Goldbach per molti anni con la sua competenza e il suo impegno personale, promuovendo in modo determinante l\u2019evoluzione digitale del nostro business. Stefan Wagner, con il suo know-how e il suo spirito imprenditoriale, ha dato impulsi importanti allo sviluppo delle nostre offerte basate sui dati e ha fatto crescere il nostro business digitale in un contesto impegnativo. Ringrazio entrambi di cuore per la collaborazione e per il loro impegno pluriennale per Goldbach. Per il loro futuro auguro loro ogni bene\u00bb, dichiara Christoph Marty, CEO di Goldbach.<\/p>\n<p>Sotto la guida del CEO Christoph Marty, a partire da novembre 2026 Alexander Duphorn in qualit\u00e0 di Chief Portfolio Officer, Carsten Kollmus come Chief Commercial Officer e Thomas Spiegel come Chief Operating Officer saranno responsabili della commercializzazione degli inventari video.<\/p>\n<p>Questo riallineamento strategico riguarda la commercializzazione dei contenuti video di Goldbach. Goldbach Audio AG continua a operare come intermediaria specializzata nell\u2019audio. Goldbach Neo OOH AG continua a essere responsabile della commercializzazione della pubblicit\u00e0 esterna in Svizzera e, all\u2019interno del TX Group, sar\u00e0 gestita in modo operativo e autonomo.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":65048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[956],"tags":[1208,1200,1207,1206],"kanal":[1071,1073],"werbeform":[],"class_list":["post-65045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicato-stampa","tag-commercializzazione-dei-contenuti-video","tag-in-evidenza","tag-total-video","tag-video","kanal-online","kanal-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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