{"id":65072,"date":"2026-10-01T05:30:30","date_gmt":"2026-10-01T03:30:30","guid":{"rendered":"https:\/\/goldbach.com\/senza-categoria\/david-schaerer-diventa-presidente-della-giuria-dei-goldbach-crossmedia-awards\/"},"modified":"2026-10-22T21:32:20","modified_gmt":"2026-10-22T19:32:20","slug":"david-schaerer-diventa-presidente-della-giuria-dei-goldbach-crossmedia-awards","status":"publish","type":"post","link":"https:\/\/goldbach.com\/it\/comunicato-stampa\/david-schaerer-diventa-presidente-della-giuria-dei-goldbach-crossmedia-awards\/","title":{"rendered":"David Sch\u00e4rer diventa presidente della giuria dei Goldbach Crossmedia Awards"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Da 23 anni il Goldbach Crossmedia Award premia campagne che connettono in modo intelligente i media e raggiungono i propri target in maniera rilevante ed efficace. Al centro ci sono soluzioni di comunicazione in cui i singoli canali non vengono utilizzati in modo isolato, ma si completano a vicenda nel loro impatto e contribuiscono a un\u2019idea complessiva convincente. Il premio valorizza cos\u00ec la qualit\u00e0 strategica e creativa delle campagne crossmediali ed \u00e8 parte del ranking creativo di m&#038;k.  <\/p>\n<p>Con David Sch\u00e4rer, la presidenza passa ora a un altro profondo conoscitore del settore svizzero della comunicazione e dei media.<\/p>\n<p>Sch\u00e4rer ha diretto l\u2019unit\u00e0 di pubbliche relazioni di Jung von Matt\/Limmat, prima di fondare nel 2007 l\u2019agenzia Rod, che ha guidato fino al 2019. \u00c8 membro dell\u2019Art Directors Club Schweiz, insegna Campaigning ed \u00e8 stato premiato pi\u00f9 volte, tra cui con diversi Effie e come \u00abPubblicitario dell\u2019anno 2021\/22\u00bb. Dall\u2019autunno 2024 dirige l\u2019agenzia DS Studio a Zurigo.  <\/p>\n<p>Sch\u00e4rer lega al Goldbach Crossmedia Award anche una storia personale: nel 2007 ha ricevuto lui stesso un Award per la campagna \u00abV-TEAM\u00bb per il marchio Knorr di Unilever.<\/p>\n<p>\u00abIl Crossmedia Award \u00e8 stato un risultato pionieristico e si \u00e8 affermato come un classico tra i riconoscimenti di strategia e creativit\u00e0. A livello personale, non vedo l\u2019ora di partecipare alle discussioni in giuria sulle strategie di interconnessione best in class\u00bb, afferma David Sch\u00e4rer.<\/p>\n<p>Christoph Marty, CEO del Goldbach Group, sul passaggio di consegne della presidenza: \u00abMarco Taborelli ha contribuito in modo determinante a plasmare il Goldbach Crossmedia Award con grande impegno e un fine intuito per le campagne d\u2019eccellenza. Lo ringrazio di cuore per la sua fedelt\u00e0, il suo impegno e la mano ferma nella valutazione in giuria nel corso degli anni. Con David Sch\u00e4rer, la presidenza passa a una personalit\u00e0 che conosce per esperienza diretta la creativit\u00e0, l\u2019impatto crossmediale e il panorama mediatico svizzero. Sono felice che siamo riusciti a coinvolgerlo come successore e attendo con interesse gli impulsi che porter\u00e0 nello sviluppo del premio.\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":65075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[956],"tags":[1215],"kanal":[],"werbeform":[],"class_list":["post-65072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicato-stampa","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldbach Crossmedia Award: David Sch\u00e4rer diventa presidente della giuria<\/title>\n<meta name=\"description\" content=\"L\u2019esperto di comunicazione David 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