The Goldbach Academy

In this webinar, Steffen Bock, TV Director at Goldbach, provided insights into the special features of special interest TV. Together with Andreas Peltret, COO of the agency GLADTOBE, a practical customer case was used to show the potential of special interest TV and how it can help optimize your TV performance campaign.

Juliane Stanglmayr and Sandra Hofer provided valuable insights into the world of digital out of home. Everything from the development of DOOH to its relevance and acceptance. They also provided insights into programmatic DOOH bookings - how is a campaign set up and what is special about it? All insights in the webinar recording!

This webinar was all about the basics of advanced TV! Our expert Mario Neumann, Director Business Development Goldbach, and Andreas Schaefer, Director Sales Motorvision Group, presented the terminology, special features and innovations of this young media category and categorized them.

The webinar"FAST Channels - the future of television: measurable, personalized and ad-financed" shed light on the topic of FAST Channels.

Everyone is talking about FAST Channels (Free Ad-Supported Streaming TV) - but what's behind the hype? Our expert, Mario Neumann, led us through this exciting topic and gave a comprehensive insight into the development of digital television.

Programmatic advertising campaigns in digital out-of-home, online video and connected TV are becoming increasingly relevant. In this talk round, our programmatic experts Sarah Becker, Nenad Ristic and Mario Neumann discussed the similarities and differences between the various media genres and explored the question of whether cross-media campaigns can also be implemented.

Connected TV is becoming an increasingly established part of the media mix.
Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from this year's Advanced TV DACH study. You can see everything about awareness and use, content and motivation as well as advertising acceptance of Connected TV in the webinar recording.

Our experts Mario Neumann and Jana Metten-Walter from HIGH VIEW presented the terminology, special features and innovations of this young media category and categorized them for you. Take a look at the complete recording!

In this webinar, our DOOH programmatic experts Sarah Becker and Juliane Stanglmayr provided insights into the programmatic world of digital out of home. Learn more about booking options and technical insights - useful for your next DOOH booking.

All the special features of digital outdoor advertising in Munich were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers or mobility hubs - Munich has a lot to offer in terms of digital outdoor advertising.

All the special features of digital outdoor advertising in North Rhine-Westphalia were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, on the streets or in Burger King stores - NRW is a great place for digital outdoor advertising!

All the special features of digital outdoor advertising in Berlin were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, mobility hubs or on the famous Mercedes Platz in Berlin - the capital offers many opportunities to optimally place your advertising!

The Connected TV media category continues to establish itself as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights from our new Advanced TV DACH study.

A successful DACH webinar about best cases that have already been implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and special features of already implemented CTV campaigns.

HORIZONT Total Video 2021 was all about programmatic advertising! Our programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed the topic of programmatic advertising in online video, CTV and DOOH - similarities and differences in our masterclass. Watch our recorded masterclass and learn more about the world of programmatic advertising.

Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from our new Advanced TV DACH study. The study covered the latest figures on awareness and use, content and motivation as well as advertising acceptance in the Connected TV sector.

Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of advanced TV in this one-hour session. They categorized terms and talked about the challenges, opportunities and special features of this young media genre.

In our webinar on March 4, 2021 with the topic "What can Connected TV do", our guests enjoyed an interesting exchange and exciting insights on the topic of "Connected TV". Together with our partners Nowtilus, Exaring and High View, we presented and discussed the various perspectives (content, platforms, technology, advertising) of this still young media genre.