New products in CTV

We have new products in the CTV area! You can book Contextual CTV Spots and Engagement CTV Spots.

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Outdoor advertising can also be sustainable

The latest technologies and innovations show that outdoor advertising also offers optimal advertising opportunities for climate-neutral campaigns. CityBreeze and e-charging stations make this happen!

More information here!
6th Advanced TV DACH Study

The brand-new 6th edition of our Advanced TV DACH study has been published! Exciting insights and latest figures confirm the importance of Connected TV.

About the study

Your advertising message for your target group

As a technology-driven advertising marketer, we play out advertising messages intelligently and scalably on all video-based platforms, offering you a diverse moving image product portfolio ranging from digital-out-of-home to online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show our consumers the right message on the right screen at the right time.

Media Kit 2023

You can download our 2023 media kit for Advanced TV, Online Video, TV and Digital out of Home.

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Digital out of Home
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Advanced TV
Online Video

Our offer for advertisers

  • High-reach DOOH channels
  • Attractive TV topic environments for optimal target group addressing
  • Advanced TV offerings designed for interaction
  • High-quality online video environments with efficient targeting
  • Multiscreen optimized delivery
  • Data-driven targeting
  • Online extension of DOOH and TV campaigns
  • Programmatic advertising playout

News & Insights

Stay up to date with the advertising world thanks to our articles, learn about the latest advertising trends and check out our best cases.

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Five reasons for Programmatic Digital-out-of-Home

In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.

Trends im September – School Trends

Summer is coming to an end and school has started again. To mark the occasion, we have some trends around school in the September Trend News.

Which KPIs are relevant to measure CTV campaigns?

The penetration and popularity of Connected TV continues to grow rapidly. The question arises: which KPIs are used to measure CTV campaigns? Learn about all the KPIs in CTV here.

Trends in August - Health

Vacation time means recharging batteries, doing something good for yourself. In keeping with this, we have a few trends on the topic of "health" in our August trend news.

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How CTV can be integrated into online marketing campaigns

Advertising on connected TV (CTV) is now increasingly integrated into the media mix. Here are five things advertisers should know about integrating CTV into their campaign.

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Office vs. Home Office - Companies should have clear rules

Verena Zerai comments on Adzine about New Work, more flexibility and how companies should deal with the new challenges.

Placing advertisement Q&A

What is moving image advertising?

Moving image advertising are advertising formats that are created in the form of videos or animations. Moving image advertising is particularly attention-grabbing, as movements and sounds particularly strengthen the attention of viewers. Advertising that is animated or in video formats can have a wide variety of goals. Some advertisements are purely for informational purposes, while others are intended to promote products or brand image.

Moving image advertising is often considered one of the most effective forms of advertising, as it is more appealing to viewers and can thus hold their attention.

Why book advertising?

Advertising helps brands communicate their products/services to their target groups. 

Above all, brand awareness counts as one of the biggest arguments. Through advertising, companies can reach people and convey their brand message. In the best case, brands become better known and gain more customers. 

Likewise, advertising should be done if companies want to reach their target group more easily. Companies naturally want to advertise exactly where their target group is disproportionately available. Nowadays, technology is so advanced that data and technology take over the playout of advertising. This is called programmatic advertising. 

Of course, advertising also helps to increase sales. If you place ads, you hopefully reach new potential customers, who in turn provide potential sales. 

A final and also great benefit of advertising is brand loyalty to its target group. Advertising can help customers build an emotional connection to the brand. Brand messages do a lot here to gain the customer's trust!

How to book advertising?

Advertising is usually booked with a so-called CPM, cost per mille. This price indicates how much 1,000 contacts cost. The prices can vary depending on the time, day of the week or vacation period. If you book advertising programmatically, then the prices vary, because on the basis of different booking options, a customer can set their own parameters.

More information about programmatic booking you can find here!

Which media genre is best when advertising?

If you want to advertise, then you can choose between many different advertising formats and advertising platforms. Each media genre has its advantages and disadvantages, but it is basically to decide what is the goal and target audience of the advertising. 

TV advertising is still known as a good advertising medium. Above all, the environment in which the advertising is placed is of great importance. Many TV channels have focused on a thematic world, such channels are called Niche TV channels. These TV channels have specialized in topics in order to reach a top target group. Advertising in such environments is particularly effective, because the target group is already entertained in the thematic environment. More information about niche TV channels here!

Digital out of Home (DOOH), is known as a mass medium. Outdoor advertising has a particularly strong impact, as advertising messages are perfectly conveyed through large and impressive screens. In DOOH, programmatic bookings are possible in order to play out advertising to the optimal target group. 

Advertising in the online sector is a great advantage for advertisers. Above all, targeting is particularly strong, as brands can describe their target groups perfectly and thus only people who have been specified by the brand are shown the advertising. Programmatic bookings are also possible here, thereby reducing the advertising budget for advertisers.

Advanced TV or Connected TV is a younger media genre. A variety of targeting options help advertisers to play out their advertising in the best possible way.

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital advertising space. To be more precise, it involves the automated and ideally data-driven targeting of advertising media contact opportunities.

Programmatic advertising enables a high degree of flexibility, efficiency and minimizes wastage. The relevance of the message increases and the individual campaign success can be enhanced as a result. These effects can be maximized through the intelligent use of data.

You can find more information about Programmatic Advertising here!