Advanced TV DACH Study 2023

The increasing relevance of connected TV in media planning and the trade press indicates that this young media genre has become indispensable in usage and thus also in the media mix. Digital TV convinces with content diversity and temporal flexibility and can address target groups that can no longer be reached on linear TV, or only with difficulty. Connected TV has arrived in the DACH region, as Goldbach has already proven in the last waves of its study series. In the 6th edition of the study presented here, Goldbach proves that digital TV with its diverse usage options is being used more and more intensively.

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