Goldbach Events, Webinars, Conferences and more!
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Here you will find some impressions from our past events.
Past events
Our Goldbach Xchange: Future of TV took place on November 14 in Munich. The conference offers TV and CTV publishers, content providers, technology providers and platform operators an exclusive platform. Participants have the opportunity to gain comprehensive know-how about the (C)TV market, measurement methods, customer and agency perspectives and the latest technologies.
In this webinar, Steffen Bock, TV Director at Goldbach, provided insights into the special features of special interest TV. Together with Andreas Peltret, COO of the agency GLADTOBE, a practical customer case was used to show the potential of special interest TV and how it can help optimize your TV performance campaign.
We look back on two great days at the HORIZONT Congress in Berlin!
The location directly on the Spree was great and the program offered many exciting topics. There was a particular focus on the current situation after the European elections: our values, freedom and democracy and the responsibility of media and brands!
Another focus was, of course, the topic of artificial intelligence: a particular highlight was the Prompt Battle, an AI-generated creative competition. Super campaigns and a great program item!
Our experts Juliane Stanglmayr and Sandra Hofer gave a comprehensive introduction to the advertising medium of digital out of home and highlighted the advantages and special features of this growing media category.
The topic of programmatic advertising was also highlighted: Here it was shown how target groups can be addressed more efficiently and how campaign success can be increased.
Looking back, it was a great and exciting event! This year, Martina Jaskowiak took part in a DOOH panel entitled "DOOH - Privacy by Channel" and was able to speak alongside other DOOH experts about personal data and target group-specific targeting options.
Mario Neumann, our Director Business Development, took part in the panel "AVoD and FAST - An advertising success model?" at the MTM Special Future Video. The panel took place on Wednesday, April 24 at the House of Communication of the Serviceplan Group in Munich.
Our Interim Managing Director Alexander von Woikowsky was a panel participant at New Video Frontiers in London. The panel "CTV in 2024" with various experts led to an exciting exchange in the European industry.
Claudia Zayer, Managing Director Goldbach DOOH, took part as a speaker at d3con on March 13, 2024. The panel revolved around the topic of "The future of outdoor advertising" and was full of top-class DOOH experts.
The webinar "FAST Channels - the future of television: measurable, personalized and ad-financed" shed light on the topic of FAST Channels.
Everyone is talking about FAST Channels (Free Ad-Supported Streaming TV) - but what's behind the hype? Our expert, Mario Neumann, led us through this exciting topic and gave a comprehensive insight into the development of digital television.
On November 23, 2023, our Goldbach Xchange: Future of TV event took place at smartvillage Bogenhausen (Munich). A successful event with exciting presentations and insights on TV and connected TV from first-class speakers and a great get-together afterwards.
All pictures of the Goldbach Xchange can be found here.
We also attended the HORIZONT Digital Marketing Days & Total Video 2023 in Hamburg again this year.
The two days were packed with great inspiring talks, exciting insights and many old and new faces.
As every year, our internal Wiesn took place in the Schützen festival tent. With a bright blue sky and cold beer, we spent a great day together with all Goldbachbächler!
We were there #DMEXCO!
Some of our colleagues spent two exciting and thrilling days at DMEXCO in Cologne. Sarah Becker, Head of Programmatic DOOH, was one of the speakers on a great panel about the digital-out-of-home genre. We were very pleased to see many of our colleagues & partners!
Connected TV is becoming an increasingly established part of the media mix.
Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from this year's Advanced TV DACH study. You can see everything about awareness and use, content and motivation as well as advertising acceptance of Connected TV in the webinar recording.
Our experts Mario Neumann and Jana Metten-Walter from HIGH VIEW presented the terminology, special features and innovations of this young media category and categorized them for you. Take a look at the complete recording!
In this webinar, our DOOH programmatic experts Sarah Becker and Juliane Stanglmayr provided insights into the programmatic world of digital out of home. Learn more about booking options and technical insights - useful for your next DOOH booking.
All the special features of digital outdoor advertising in Munich were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers or mobility hubs - Munich has a lot to offer in terms of digital outdoor advertising.
All the special features of digital outdoor advertising in North Rhine-Westphalia were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, on the streets or in Burger King stores - NRW is perfect for digital outdoor advertising!
All the special features of digital outdoor advertising in Berlin were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, mobility hubs or on the famous Mercedes Platz in Berlin - the capital offers many opportunities to optimally place your advertising!
The Connected TV media category continues to establish itself as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights from our new Advanced TV DACH study.
A successful DACH webinar about best cases that have already been implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and special features of already implemented CTV campaigns.
HORIZONT Total Video 2021 was all about programmatic advertising! Our programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed the topic of programmatic advertising in online video, CTV and DOOH - similarities and differences in our masterclass. Watch our recorded masterclass and learn more about the world of programmatic advertising.
Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from our new Advanced TV DACH study. The study covered the latest figures on awareness and use, content and motivation as well as advertising acceptance in the Connected TV sector.
In our webinar on March 4, 2021 with the topic "What can Connected TV do", our guests enjoyed an interesting exchange and exciting insights on the topic of "Connected TV". Together with our partners Nowtilus, Exaring and High View, we presented and discussed the various perspectives (content, platforms, technology, advertising) of this still young media genre.
Our guests Luise Weiß from Adsquare, Michael Zacharski from Otto, Tobias Hefele from Nqyer XMedia and Frank Goldberg from DMI provided insights into the possibilities of data in the DOOH sector. With questions from the panel, we entered into an exciting discussion with many aspects and views.
Recording not publicly accessible.
Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of advanced TV in this one-hour session. They categorized terms and talked about the challenges, opportunities and special features of this young media genre.
The DOOH team led by Claudia Zayer, DOOH unit manager, presented Goldbach's approach to programmatic DOOH in this one-hour session. They talked about the challenges, opportunities and special features for the Digital Out of Home area and used examples to show the benefits for advertisers.
Recording not available to the public.