Goldbach Events, Webinars, Conferences and more!
Look forward to exciting events, webinars or conferences. We welcome you as a guest, as a listener or as a speaker.
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Upcoming Events
Goldbach will be present at this year's Play Video Advertising Summit in Hamburg with some colleagues and is looking forward to a personal and exciting exchange with you.
Goldbach will hold an exciting Masterclass with Managing Director Frank Möbius and Unit Director Advanced TV Mario Neumann. The masterclass will take place on October 12 from 12:10 - 12:30 p.m. and is titled: "Your Message is our Passion: Why holistic moving image marketing is becoming more relevant."
Goldbach will be present at this year's Medientage in Munich with some colleagues and is looking forward to a personal and exciting exchange with you.
Past events
The media category Connected TV is becoming more and more established as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights of our new Advanced TV DACH study.
A successful DACH webinar about best cases already implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and specifics of already implemented CTV campaigns.
At HORIZONT Total Video 2021 it was all about Programmatic Advertising! Our Programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed in our Masterclass the topic Programmatic Advertising in Online Video, CTV and DOOH - similarities and differences. Feel free to watch our recorded masterclass and learn more about the world of programmatic advertising.
Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights of our new Advanced TV DACH study. These were the latest figures on awareness and use, content and motivation, and advertising acceptance in the area of Connected TV.
In our webinar with the topic "What can Connected TV?" our guests enjoyed an interesting exchange and exciting insights around the topic "Connected TV". Together with our partners Nowtilus, Exaring and High View, the different perspectives (content, platforms, technology, advertising) of the still young media genre were presented and discussed.
Our guests Luise Weiß from Adsquare, Michael Zacharski from Otto, Tobias Hefele from Nqyer XMedia as well as Frank Goldberg from DMI gave insights on the possibilities of data in DOOH. With questions from the round we got into an exciting discussion with many aspects and views.
Recording not open to the public.
Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of Advanced TV in this one-hour session. They classified terminology and talked about challenges, opportunities and special features of this young media genre.
The DOOH team around Claudia Zayer, Unit Head DOOH, presented Goldbach's approach to Programmatic DOOH in this one-hour appointment. They talked about challenges, opportunities and special features for the Digital Out of Home area and used examples to show the benefits for advertisers.
Recording not open to the public.