Goldbach Events, Webinars, Conferences and more!

Look forward to exciting events, webinars or conferences. We welcome you as a guest, as a listener or as a speaker.

Don't miss any events with our newsletter!

Here you will find some impressions from our past events.

Upcoming events

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DMEXCO from September 18 - 19 in Cologne

As every year, we will of course also be attending the DMEXCO in Cologne! This year in particular, Mario Neumann, Director Business Development, will be presenting insights into this year's Advanced TV DACH Study 2024 on the Screenforce Stage together with our DACH colleagues. We look forward to seeing many of you at the Screenforce Stage on September 18th at 12:10 pm!

Past events

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Horizont Congress on June 27/28, 2024 in Berlin

We look back on two great days at the HORIZONT Congress in Berlin!
The location directly on the Spree was great and the programme offered many exciting topics. The current situation after the European elections was a particular focus: our values, freedom and democracy and the responsibility of media and brands!
Another focus was, of course, the topic of artificial intelligence: a particular highlight was the Prompt Battle, an AI-generated creative competition. Super campaigns and a great programme item!

Translated with DeepL.com (free version)

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Digital DOOH Talk: Basic Know-How & Programmatic Insights | Webinar 26.Jun 2024

Juliane Stanglmayr and Sandra Hofer provided valuable insights into the world of digital out of home. Everything from the origins of DOOH to its relevance and acceptance. They also provided insights into programmatic DOOH advertising campaigns - how is a campaign set up and what is so special about it? All insights in the webinar recording!

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ADZINE CONNECT on June 6, 2024 | Panel with Martina Jaskowiak

Looking back, it was a great and exciting event! This year, Martina Jaskowiak took part in a DOOH panel entitled ‘DOOH - Privacy by Channel’ and was able to speak alongside other DOOH experts about personal data and target group-specific targeting options. 

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#MTM SPECIAL FUTURE VIDEO 2024 ON APRIL 24 I PANEL WITH MARIO NEUMANN

At the MTM Special Future Video, Mario Neumann, our Director Business Development, took part in the panel "AVoD and FAST - An advertising success model?". The panel took place on Wednesday, April 24 at the House of Communication of the Serviceplan Group in Munich.

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New Video Frontiers on March 20, 2024 I Panel participation by Alexander von Woikowsky

Our Interim Managing Director Alexander von Woikowsky was a panel participant at New Video Frontiers in London. The panel "CTV in 2024" with various experts led to an exciting exchange in the European industry.

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d3con Hamburg 2024 I Panel participation of Claudia Zayer

Claudia Zayer, Managing Director Goldbach DOOH, took part as a speaker at d3con on March 13, 2024. The panel revolved around the topic of "The future of outdoor advertising" and was full of top-class DOOH experts.

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Advanced TV @Goldbach: FAST Channels | Webinar from Dec 7, 2023

The webinar "FAST Channels - the future of television: measurable, personalized and ad-financed" shed light on the topic of FAST Channels.

Everyone is talking about FAST Channels (Free Ad-Supported Streaming TV) - but what's behind the hype? Our expert, Mario Neumann, led us through this exciting topic and gave a comprehensive insight into the development of digital television.

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Goldbach Xchange: Future of TV | November 23, 2023

On November 23, 2023, our Goldbach Xchange: Future of TV event took place at smartvillage Bogenhausen (Munich). A successful event with exciting presentations and insights on TV and connected TV from first-class speakers and a great get-together afterwards.

All pictures of the Goldbach Xchange can be found here.

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HORIZONT Digital Marketing Days & Total Video | October 12 & 13, 2023

We also attended the HORIZONT Digital Marketing Days & Total Video 2023 in Hamburg again this year.
The two days were packed with great inspiring talks, exciting insights and many old and new faces.

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Goldbach Wiesn 2023

As every year, our internal Wiesn took place in the Schützen festival tent. With a bright blue sky and cold beer, we spent a great day together with all Goldbachbächler!

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DMEXCO in Cologne | September 20 & 21, 2023

We were there #DMEXCO!

Some of our colleagues spent two exciting and thrilling days at DMEXCO in Cologne. Sarah Becker, Head of Programmatic DOOH, was one of the speakers on a great panel about the digital-out-of-home genre. We were very pleased to see many of our colleagues & partners!

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All Screens: Programmatic?! | Webinar from September 12, 2023
Programmatic advertising campaigns in digital out-of-home, online video and connected TV are becoming increasingly relevant. In this talk round, our programmatic experts Sarah Becker, Nenad Ristic and Mario Neumann discussed the similarities and differences between the various media genres and explored the question of whether cross-media campaigns can also be implemented.
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OMR Festival 2023 on May 9 and 10, 2023 in Hamburg

Together with IDOOH, Ströer and WallDecaux, we organized a joint DOOH Club Lounge at OMR 2023. In addition to cool drinks in the jungle atmosphere, you could follow various panel discussions on the topic of digital out-of-home.

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Advanced TV @Goldbach: DACH Study 2023 | Webinar from March 28, 2023

Connected TV is becoming an increasingly established part of the media mix.
Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from this year's Advanced TV DACH study. You can see everything about awareness and use, content and motivation as well as advertising acceptance of Connected TV in the webinar recording.

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Advanced TV @Goldbach: Basic knowledge about the media genre | Webinar from Feb 28, 2023

Our experts Mario Neumann and Jana Metten-Walter from HIGH VIEW presented the terminology, special features and innovations of this young media category and categorized them for you. Take a look at the complete recording!

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Goldbach Sendertag 2022 on November 24, 2022

This year's Goldbach Broadcaster Day for all our broadcaster partners finally took place again at the smartvillage Schwanthalerhöhe in Munich. Great and exciting presentations and a super get-together. All photos and impressions here!

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Digital DOOH Talk: Deep Dive Programmatic | Webinar from Nov 22, 2022

In this webinar, our DOOH programmatic experts Sarah Becker and Juliane Stanglmayr provided insights into the programmatic world of digital out of home. Learn more about booking options and technical insights - useful for your next DOOH booking.

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Digital DOOH Talk: Strong regional advertising in Munich | Webinar from July 19, 2022

All the special features of digital outdoor advertising in Munich were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers or mobility hubs - Munich has a lot to offer in terms of digital outdoor advertising.

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Digital DOOH Talk: Strong regional advertising in NRW | Webinar from July 20, 2022

All the special features of digital outdoor advertising in North Rhine-Westphalia were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, on the streets or in Burger King stores - NRW is a great place for digital outdoor advertising!

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Digital DOOH Talk: Strong regional advertising in Berlin | Webinar from July 21, 2022

All the special features of digital outdoor advertising in Berlin were presented by our experts Juliane Stanglmayr and Jessica Glade. Whether in shopping centers, mobility hubs or on the famous Mercedes Platz in Berlin - the capital offers many opportunities to optimally place your advertising!

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Advanced TV @Goldbach: DACH Study 2022 | Webinar from April 6, 2022

The Connected TV media category continues to establish itself as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights from our new Advanced TV DACH study.

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Advanced TV @Goldbach: Digital TV advertising in practice | Webinar from March 10, 2022

A successful DACH webinar about best cases that have already been implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and special features of already implemented CTV campaigns.

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Goldbach Masterclass at Horizont Total Video | from Sept 21, 2021

HORIZONT Total Video 2021 was all about programmatic advertising! Our programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed the topic of programmatic advertising in online video, CTV and DOOH - similarities and differences in our masterclass. Watch our recorded masterclass and learn more about the world of programmatic advertising.

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Advanced TV @Goldbach: DACH Study 2021 | Webinar from May 11, 2021

Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights from our new Advanced TV DACH study. The study covered the latest figures on awareness and use, content and motivation as well as advertising acceptance in the Connected TV sector.

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Advanced TV @Goldbach: What can Connected TV do? | Webinar from March 4, 2021

In our webinar on March 4, 2021 with the topic "What can Connected TV do", our guests enjoyed an interesting exchange and exciting insights on the topic of "Connected TV". Together with our partners Nowtilus, Exaring and High View, we presented and discussed the various perspectives (content, platforms, technology, advertising) of this still young media genre.

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Digital DOOH Talk: Round Table Data | Webinar from February 4, 2021

Our guests Luise Weiß from Adsquare, Michael Zacharski from Otto, Tobias Hefele from Nqyer XMedia and Frank Goldberg from DMI provided insights into the possibilities of data in the DOOH sector. With questions from the panel, we entered into an exciting discussion with many aspects and views.

Recording not publicly accessible.

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Advanced TV @Goldbach | Webinar from December 10, 2020

Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of advanced TV in this one-hour session. They categorized terms and talked about the challenges, opportunities and special features of this young media genre.

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Digital DOOH Talk: Deep Dive Programmatic | Webinar November 19, 2020

The DOOH team led by Claudia Zayer, DOOH Unit Head, presented Goldbach's approach to programmatic DOOH in this one-hour session. They talked about the challenges, opportunities and special features for the Digital Out of Home area and used examples to show the benefits for advertisers.

Recording not available to the public.