Goldbach Events, Webinars, Conferences and more!

Look forward to exciting events, webinars or conferences. We welcome you as a guest, as a listener or as a speaker.

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Past events

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Advanced TV @Goldbach: DACH Study 2022 | Webinar from April 6, 2022

The media category Connected TV is becoming more and more established as an integral part of the media mix.
Mario Neumann, Unit Director Advanced TV, and media expert Christof Baron, Independent Media Consultant at Media for Excellence, presented the results and exciting insights of our new Advanced TV DACH study. 

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Advanced TV @Goldbach: Digital TV Advertising in Practice | Webinar from March 10, 2022

A successful DACH webinar about best cases already implemented on CTV. Our experts Mario Neumann, Philipp Sonder, Thomas Plattner and Wolfgang Pernkopf presented insights and specifics of already implemented CTV campaigns. 

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Goldbach Masterclass at Horizont Total Video | from September 21, 2021

At HORIZONT Total Video 2021 it was all about Programmatic Advertising! Our Programmatic experts Robert Stahl, Hubert Hattowski and Mario Neumann discussed in our Masterclass the topic Programmatic Advertising in Online Video, CTV and DOOH - similarities and differences. Feel free to watch our recorded masterclass and learn more about the world of programmatic advertising. 

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Advanced TV @Goldbach: DACH Study 2021 | Webinar from May 11, 2021

Connected TV has now established itself as a complementary offering to traditional TV. Mario Neumann, Unit Director Advanced TV, presented the results and exciting insights of our new Advanced TV DACH study. These were the latest figures on awareness and use, content and motivation, and advertising acceptance in the area of Connected TV.

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Advanced TV @Goldbach: What can Connected TV do? | Webinar from March 4, 2021

In our webinar with the topic "What can Connected TV?" our guests enjoyed an interesting exchange and exciting insights around the topic "Connected TV". Together with our partners Nowtilus, Exaring and High View, the different perspectives (content, platforms, technology, advertising) of the still young media genre were presented and discussed.

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Digital DOOH Talk: Round Table Data | Webinar from February 4, 2021

Our guests Luise Weiß from Adsquare, Michael Zacharski from Otto, Tobias Hefele from Nqyer XMedia as well as Frank Goldberg from DMI gave insights on the possibilities of data in DOOH. With questions from the round we got into an exciting discussion with many aspects and views.

 


Recording not open to the public.

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Advanced TV @Goldbach | December 10, 2020 Webinar

Mario Neumann, Unit Director Advanced TV Goldbach Germany, and Jennifer Kipka, Senior Sales Manager Goldbach Germany, presented Goldbach's understanding of Advanced TV in this one-hour session. They classified terminology and talked about challenges, opportunities and special features of this young media genre.

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Digital DOOH Talk: Deep Dive Programmatic | Webinar November 19, 2020

The DOOH team around Claudia Zayer, Unit Head DOOH, presented Goldbach's approach to Programmatic DOOH in this one-hour appointment. They talked about challenges, opportunities and special features for the Digital Out of Home area and used examples to show the benefits for advertisers.

 


Recording not open to the public.