Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

Would you like to stay up-to-date? Then subscribe to our newsletter and you will receive the latest articles delivered to your mailbox every month.

CTV Alternativbild.jpg
Goldbach is strengthening its long-standing partnership with Magnite

The technology-driven marketer Goldbach is strengthening its long-standing partnership with Magnite by integrating the Magnite streaming sell-side platform and the SpringServe ad server.

Trends in December - Curious trends

At the end of the year, a few trends that combine ingenuity and curiosity. Or how would you describe an AI book club or an AI that suppresses gamers' eating noises?

New round of the DOOH Creative Challenge 2024

The German creative scene now has the chance to submit their most innovative DOOH campaigns to the DOOH Creative Challenge 2024. Claudia Zayer from Goldbach DOOH GmbH is a member of the jury.

Trends in November - Ribs with edible bones

November 1, 2023 was World Vegan Day. To mark the occasion, Goldbach Trendnews provides a few ideas for sustainable eating in November.

How the CTV home screen becomes a discovery hub

Digital TV advertising has come a long way compared to traditional TV advertising. Marketers should pay particular attention to the home screen on CTV devices.

Robert Stahl.jpg
Goldbach Germany Managing Director Robert Stahl dies after long illness

The Managing Director of advertising marketer Goldbach Germany GmbH Robert Stahl died on October 13 at the age of 63 after a long, serious illness.