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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trends in May – Trends in the world of finance

What are the trends in the fast-moving world of finance? We have summarized the most exciting ones for you in the Goldbach Trendnews May.

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Letter to my younger self: Frank Möbius

In a letter to themselves, well-known marketing minds look back. Today: Frank Möbius, Managing Director at Goldbach. He writes about Beverly Hills and the fascination for technology.

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END OF CTV GROWTH NOT YET IN SIGHT

In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!

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The Goldbach Advanced TV Study makes it clear: Advertising on Connected TV is becoming increasingly effective

Goldbach conducted the 7th DACH-wide Advanced TV Study in January 2024. High CTV awareness and usage, as well as increasing advertising perception, make the medium attractive for advertisers.

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How popular Connected TV is

The Goldbach Advanced TV Study demonstrates high acceptance for TV offerings with digital applications. Get an overview of the key findings in the interview with Mario Neumann.

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Trends in April – Recycling

Global Recycling Day took place on March 18. To mark the occasion, Trendnews in April will be showcasing exciting recycling trends.