Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trends in June – Environmental protection

June 5 is World Environment Day. In the June Trend News we show a few of the most creative ideas to protect our environment a little bit more.

Goldbach markets SPIEGEL Geschichte and CURIOSITY Channel

Goldbach is further expanding its TV portfolio and will take over the linear and non-linear marketing of the TV channels SPIEGEL Geschichte & CURIOSITY Channel in Germany from July 2023.

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Programmatic as the gold standard for digital advertising?

For programmatic to establish itself as the gold standard for digital advertising, digital channels must be consistently integrated into the programmatic ecosystem. An article by ADZINE.

Trends in May – Fashion trends

On the spring there are a few Fasihon trends of a somewhat different kind. Enjoy the May trend news.

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Is CTV growing out of its infancy?

Hardly any other topic is currently as present as Connected TV and the associated opportunities for the advertising industry. ADZINE spoke with Mario Neumann about the results of the study.

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IDOOH: "We are still the new kids at the party"

After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.