Click through our explainer videos about Advanced TV and get a certificate!
Advanced TV - the unique interaction with your target group
Advanced TV is the connection of the classic TV set with the Internet. The functions known from the Internet are thus also available on the TV.
Advanced TV includes various forms of streaming TV content, including Connected TV (CTV), TV Everywhere, Video on Demand (VOD), Programmatic TV and Addressable TV. Goldbach is referring here to the IAB's (Interactive Advertising Bureau) collective term for all forms of TV that are not watched on a TV set via a broadcast, cable or satellite connection.
The use of moving images is on the rise, with TV accounting for a large share. Streaming, i.e., non-linear TV, is rising rapidly. This createsthe opportunity to use the TV digitally and to measure the behavior of users. This new target group can be reached by advertising, which will never be possible with other streaming platforms. Take this chance and learnmore about our Advanced TV products in the "Products" tab.
Please also have a look at Advanced TV at our Goldbach colleagues in Austria and Switzerland - Advanced TV advertising campaigns can be played DACH-wide. You can also watch our recorded webinars at events and learn more about terms, usage patterns and content.
Connected TV explained simply!
Would you like to learn more about Connected TV? Feel free to click through our short informative CTV explainer videos here and then secure your knowledge certificate with the help of the quizzes!
Q&A about Advanced TV
What is Connected TV?
A Connected TV is a TV set that is connected to the Internet. It includes both smart TVs and TVs that are Internet-enabled via peripheral devices.
What is meant by OTT?
OTT (over-the-top content) is the transmission of video and audio content over Internet access points without an Internet service provider being involved in the control or distribution of the content.
What does TV Everywhere mean?
Internet-based TV offering of live and streaming services via multiple devices, such as TV big screen, tablet, notebook (PC) and cell phone.
What does Addressable TV actually mean?
Addressable TV is a model of advanced TV. In this model, advertising messages can be specifically broadcast on the linear TV channel to specific viewers and target groups.