Advanced TV is the connection of the classic TV set with the Internet. The functions known from the Internet are thus also available on the TV.
Advanced TV includes various forms of streaming TV content, including Connected TV (CTV), TV Everywhere, Video on Demand (VOD), Programmatic TV and Addressable TV. Goldbach is referring here to the IAB's (Interactive Advertising Bureau) collective term for all forms of TV that are not watched on a TV set via a broadcast, cable or satellite connection.
The use of moving images is on the rise, with TV accounting for a large share. Streaming, i.e., non-linear TV, is rising rapidly. This createsthe opportunity to use the TV digitally and to measure the behavior of users. This new target group can be reached by advertising, which will never be possible with other streaming platforms. Take this chance and learnmore about our Advanced TV products in the "Products" tab.
Please also have a look at Advanced TV at our Goldbach colleagues in Austria and Switzerland - Advanced TV advertising campaigns can be played DACH-wide. You can also watch our recorded webinars at events and learn more about terms, usage patterns and content.