Goldbach Advanced TV Study 2022

Here you can download the Advanced TV Study 2022!

To the study

Advanced TV - the unique interaction with your target group

Advanced TV is the connection of the classic TV set with the Internet. The functions known from the Internet are thus also available on the TV.

Advanced TV includes various forms of streaming TV content, including Connected TV (CTV), TV Everywhere, Video on Demand (VOD), Programmatic TV and Addressable TV. Goldbach is referring here to the IAB's (Interactive Advertising Bureau) collective term for all forms of TV that are not watched on a TV set via a broadcast, cable or satellite connection.

The use of moving images is on the rise, with TV accounting for a large share. Streaming, i.e., non-linear TV, is rising rapidly. This createsthe opportunity to use the TV digitally and to measure the behavior of users. This new target group can be reached by advertising, which will never be possible with other streaming platforms. Take this chance and learnmore about our Advanced TV products in the "Products" tab.

Please also have a look at Advanced TV at our Goldbach colleagues in Austria and Switzerland - Advanced TV advertising campaigns can be played DACH-wide. You can also watch our recorded webinars at events and learn more about terms, usage patterns and content.

Here you can download the media kit for 2022:

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Connected TV

A Connected TV is a TV set that is connected to the Internet. It includes both smart TVs and TVs that are Internet-enabled via peripheral devices.

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Over-The-Top (OTT)

Transmission of video and audio content over Internet access points without an Internet service provider being involved in the control or distribution of the content.

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TV Everywhere

Internet-based TV offering of live and streaming services via multiple devices, such as TV big screen, tablet, notebook (PC) and cell phone.

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Addressable TV

Refers to the ability to segment the TV audience and play out household-specific advertising in linear TV programming.

We will be happy to advise you!

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Mario Neumann
Unit Director Advanced TV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring
Bookable as speaker
Languages: 
German
English
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Philipp Sonder
Sales Manager Advanced TV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring
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Isabel Kögel
Junior Account & Publisher Manager Advanced TV
Goldbach Germany GmbH - Unterföhring
Show phone number
Goldbach Germany GmbH
Unterföhring

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