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Horizont interview on the turning point in TV marketing
Connected TV is the topic of the day. Study after study extols the potential of digital TV, and users have also acquired a taste for it.
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29.04.2022
Online
Knowledge
Smart TV
Out of Home
Programmatic Advertising at Goldbach
Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.
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Goldbach markets LG ads in the DACH region
Goldbach markets Connected TV Ads on LG Smart TVs in Germany, Austria and Switzerland, extending the successful partnership since 2020.
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The 5th Goldbach Advanced TV Study once again proves: High acceptance of Connected TV
Goldbach conducted its Advanced TV study in the DACH region for the fifth time.
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TV quo vadis - Interactive ad formats in a hybrid TV world
Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.
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Goldbach expands linear TV portfolio with five more stations
Technology-oriented marketer Goldbach Germany appoints Mario Neumann as Unit Director Advanced TV with immediate effect.