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END OF CTV GROWTH NOT YET IN SIGHT
In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!
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How popular Connected TV is
Goldbach's Advanced TV Study shows a high level of acceptance for TV offerings with digital applications. Get an overview of the most important findings in the m&k interview.
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The Goldbach Advanced TV Study makes it clear: Advertising on Connected TV is becoming increasingly effective
Goldbach conducted the 7th DACH-wide Advanced TV Study in January 2024. High CTV awareness and usage, as well as increasing advertising perception, make the medium attractive for advertisers.
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Goldbach is continuing the expansion of its Connected TV portfolio
Goldbach is continuing the expansion of its Connected TV portfolio and is now marketing the inventory of Titan OS as well as the inventory of CTV publishers Motorvision, LooLoo Kids and Scooore.
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21.03.2024
Online
Knowledge
Smart TV
Out of Home
Programmatic Advertising at Goldbach
Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.
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The transformation of TV: How CTV is transforming advertising
Compared to traditional, linear television advertising, connected TV (CTV) offers completely new opportunities to exploit the potential of digital advertising. Find out more in the guest article!