News & Insights

Goldbach becomes partner of HIGH VIEW, Mainstream Media and Palatin Media for DACH-wide marketing of Connected TV advertising. 

How do technology service providers and marketers work together in CTV? Johannes Paysen from Magnite and Mario Neumann from Goldbach discuss how the advertising market is changing.

Smart TV has become the standard without much debate: There's hardly a TV today that doesn't have some kind of networking. Mario Neumann talks about this in the D25 Podcast.

Connected TV is the topic of the day. Study after study extols the potential of digital TV, and users have also acquired a taste for it.

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

Our wide range of targeting options enables precise playout to the desired target group without major wastage.