Goldbach Advanced TV Study 2022

Here you can download the Advanced TV Study 2022!

To the study

News & Insights

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Goldbach takes over CTV marketing for established media houses

Goldbach becomes partner of HIGH VIEW, Mainstream Media and Palatin Media for DACH-wide marketing of Connected TV advertising. 

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Meedia interview about Connected TV market

How do technology service providers and marketers work together in CTV? Johannes Paysen from Magnite and Mario Neumann from Goldbach discuss how the advertising market is changing.

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D25 Podcast: Smart TV

Smart TV has become the standard without much debate: There's hardly a TV today that doesn't have some kind of networking. Mario Neumann talks about this in the D25 Podcast.

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Horizont interview on the turning point in TV marketing

Connected TV is the topic of the day. Study after study extols the potential of digital TV, and users have also acquired a taste for it.

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Programmatic Advertising at Goldbach

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

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Programmatic advertising in the online video sector

Our wide range of targeting options enables precise playout to the desired target group without major wastage.