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Vevo Appoints Goldbach as Its Ad Sales Representative in the DACH Region
Goldbach Germany is further expanding its portfolio and is now marketing Vevo, the world's leading music video network, in the DACH region.
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Targeting on CTV: Matching through content and context
The digitalization of television is dramatically expanding the possibilities for addressing target groups on TV. Contextual targeting plays a major role here - a guest article by Mario Neumann.
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W&V interview: CTV combines the advantages of classic TV and online video
What are the main factors behind CTV's strong growth in the advertising sector? Mario Neumann, Director Business Development, knows the answers. An interview with W&V.
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END OF CTV GROWTH NOT YET IN SIGHT
In recent years, video consumption has undergone significant changes, as demonstrated by the 7th edition of the Advanced TV Study. Learn more about this in the interview with Mario Neumann!
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How popular Connected TV is
Goldbach's Advanced TV Study shows a high level of acceptance for TV offerings with digital applications. Get an overview of the most important findings in the m&k interview.
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The Goldbach Advanced TV Study makes it clear: Advertising on Connected TV is becoming increasingly effective
Goldbach conducted the 7th DACH-wide Advanced TV Study in January 2024. High CTV awareness and usage, as well as increasing advertising perception, make the medium attractive for advertisers.