Goldbach Advanced TV Study 2022

Here you can download the Advanced TV Study 2022!

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News & Insights

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Programmatic Advertising at Goldbach

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

Goldbach markets LG ads in the DACH region

Goldbach markets Connected TV Ads on LG Smart TVs in Germany, Austria and Switzerland, extending the successful partnership since 2020.

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The 5th Goldbach Advanced TV Study once again proves: High acceptance of Connected TV

Goldbach conducted its Advanced TV study in the DACH region for the fifth time.  

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TV quo vadis - Interactive ad formats in a hybrid TV world

Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.

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Goldbach expands linear TV portfolio with five more stations

Technology-oriented marketer Goldbach Germany appoints Mario Neumann as Unit Director Advanced TV with immediate effect.

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Goldbach Advanced TV study proves: Advertising acceptance in Connected TV on the rise

Goldbach conducted its Advanced TV study (formerly Smart TV study) in the DACH region for the fourth time.