Programmatic as the gold standard for digital advertising?
For programmatic to establish itself as the gold standard for digital advertising, digital channels must be consistently integrated into the programmatic ecosystem. An article by ADZINE.
Is CTV growing out of its infancy?
Hardly any other topic is currently as present as Connected TV and the associated opportunities for the advertising industry. ADZINE spoke with Mario Neumann about the results of the study.
6. Goldbach Advanced TV Study 2023 - Connected TV is being used more and more intensively
For the sixth time, Goldbach conducted its annual DACH study on the use and spread of Connected TV. Connected TV continues to enjoy very high awareness.
Out of Home
How DOOH and CTV are changing regional advertising
The major advertising and marketing trends do not stop at regional advertising. Digital out-of-home (DOOH) and Connected TV (CTV) are opening up new opportunities for advertisers.
Goldbach is cooperating with ZEASN
Goldbach is further expanding its Advanced TV business and is now cooperating with ZEASN, one of the leading providers of OTT and Smart TV technology solutions.
Goldbach takes over CTV marketing for established media houses
Goldbach becomes partner of HIGH VIEW, Mainstream Media and Palatin Media for DACH-wide marketing of Connected TV advertising.