Goldbach wins exclusive deal for Total Energies screens at petrol stations
Press Release
DMI, Goldbach and Ströer found IDOOH

The "Institute for Digital Out of Home Media" is intended to further establish Digital Out of Home as a high-reach and high-impact medium in the German advertising market.

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Goldbach implements first 3D Campaign

The trend from New York and London has now also arrived in Berlin. For the brand Paco Rabanne, a 3D animation was implemented at Mercedes Platz in Berlin.

Click here for the video!

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DOOH advertising formats: From still images to moving images to dynamic ads

Moving image has definitely arrived in outdoor advertising. Full HD video can tell stories and attract attention. Let your DOOH message speak through moving or static motifs.

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Moving image

Let your creativity run wild and address your target group with a concise video message. The creation should be between 10 and 30 seconds long and the message understandable. The playout on the screens is mostly in 9:16 as well as 16:9.

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Still image

No moving image available? In order to serve the DOOH channel in your campaign in this case as well, we offer the possibility of placing simple animations or still images.

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Dynamic Ads

Dynamic motifs are understood to mean that advertising media/spots are automatically adapted via artificial intelligence on the basis of defined parameters. Data influences the creation process, such as sales data, mobility or weather. The location and the respective target group can also be taken into account in the creation process. The adaptation and playout can take place in real time. This increases the attention of the viewer in front of the screen through the dynamic motif in the current usage situation.

Our tips for your Dooh Spot

  • Spot length: Take into account the length of time spent in front of the screens used. Ideally, your spot length should be between 10 and 30 seconds.
  • Fonts: Make sure that you do not choose font sizes that are too small. All text and the logo should be legible. Use only as much text as necessary!
  • Animation: Use the possibility to animate your images and thereby achieve more attention.
  • "Silent" spots: Since DOOH spots are broadcast without sound, it is important to create awareness with expressive images and phrases. Therefore, make sure that your spot conveys the desired advertising message even without sound.

We will be happy to advise you!

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Claudia Zayer
Managing Director
Goldbach Germany GmbH - Unterföhring
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Goldbach Germany GmbH
Unterföhring
Bookable as speaker
Languages: 
German
English
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Natalie Koop
Senior Manager Operations DOOH
Goldbach Germany GmbH - Unterföhring
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Goldbach Germany GmbH
Unterföhring
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Judith Himmelhan
Account Manager DOOH
Goldbach Germany GmbH - Unterföhring
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Goldbach Germany GmbH
Unterföhring
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Tassilo von Schwerin
Projektmanager Digital Innovation DOOH
Goldbach Germany GmbH - Unterföhring
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Goldbach Germany GmbH
Unterföhring

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