News & Insights

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Programmatic Advertising at Goldbach

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

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TV quo vadis - Interactive ad formats in a hybrid TV world - Duplicate - Duplicate

Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.

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TV quo vadis - Interactive ad formats in a hybrid TV world - Duplicate

Mario Neumann, Unit Director Advanced TV, sheds light on advertising opportunities through Smart TV Ads in his guest article on Adzine.

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Goldbach expands programmatic DOOH portfolio with billboards

Goldbach is offering billboards for exclusive programmatic marketing in eight German cities for the first time. Goldbach obtained the inventory from digital signage provider EyeScreens Vertriebs GmbH.

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Why Goldbach, Ströer and DMI founded IDOOH: The W&V interview

The digital out-of-home industry is founding an association apart from the FAW: IDOOH. W&V spoke to the founding members about their goals and why they need their own association.

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DMI, Goldbach and Ströer establish joint company IDOOH

The "Institute for Digital Out of Home Media" is intended to further establish Digital Out of Home as a high-reach and high-impact medium in the German advertising market.