New round of the DOOH Creative Challenge 2024
The German creative scene now has the chance to submit their most innovative DOOH campaigns to the DOOH Creative Challenge 2024. Claudia Zayer from Goldbach DOOH GmbH is a member of the jury.
Five reasons for Programmatic Digital-out-of-Home
In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.
Everybody is talking about programmatic media - is every media type bookable via programmatic?
Programmatic advertising has developed since the 2000s into a system for the efficient playout of online advertising. A guest article on ADZINE by Frank Möbius.
IDOOH: "We are still the new kids at the party"
After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.
How DOOH and CTV are changing regional advertising
The major advertising and marketing trends do not stop at regional advertising. Digital out-of-home (DOOH) and Connected TV (CTV) are opening up new opportunities for advertisers.
IDOOH publishes the first joint reach study
Just in time for its 1st birthday, IDOOH publishes the first joint reach study valid for the entire digital out-of-home industry in Germany.