![to the point_1.jpg]()
21.03.2024
Online
Knowledge
Smart TV
Out of Home
Programmatic Advertising at Goldbach
Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.
![Neue-Runde-der-DOOH-Challenge-Jetzt-einreichen4_gross.jpg]()
28.11.2023
Press
Out of Home
Knowledge
New round of the DOOH Creative Challenge 2024
The German creative scene now has the chance to submit their most innovative DOOH campaigns to the DOOH Creative Challenge 2024. Claudia Zayer from Goldbach DOOH GmbH is a member of the jury.
![5_GB (1).jpg]()
18.09.2023
Press
Knowledge
Out of Home
Five reasons for Programmatic Digital-out-of-Home
In the last few years, DOOH has become a real reach medium. If you want to exploit the full potential of this medium, you need a programmatic campaign set-up.
![Mund_Muender_Mouth_clem-onojeghuo--gGy9hVunhE-unsplash.jpg.728x0_q85_crop.jpg]()
19.05.2023
Press
Smart TV
Knowledge
Out of Home
Everybody is talking about programmatic media - is every media type bookable via programmatic?
Programmatic advertising has developed since the 2000s into a system for the efficient playout of online advertising. A guest article on ADZINE by Frank Möbius.
![Minto_Innenbereich mit GB logo.jpg]()
IDOOH: "We are still the new kids at the party"
After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.