IDOOH: "We are still the new kids at the party"
After a good year and a half, the top management of the DOOH association IDOOH is taking stock, and it's something to be proud of: enormous reach, interested advertising customers, experienced new members.
Out of Home
How DOOH and CTV are changing regional advertising
The major advertising and marketing trends do not stop at regional advertising. Digital out-of-home (DOOH) and Connected TV (CTV) are opening up new opportunities for advertisers.
IDOOH publishes the first joint reach study
Just in time for its 1st birthday, IDOOH publishes the first joint reach study valid for the entire digital out-of-home industry in Germany.
Goldbach implements first campaign on e-charging stations of Numbat with client Ritter Sport
Technology-focused marketer Goldbach cooperates with fast-charging infrastructure provider Numbat and implements first campaign with client Ritter Sport.
Dirk Jawurek supports DOOH sales team at Goldbach
Effective immediately, Dirk Jawurek will drive the marketing of the extensive DOOH portfolio to direct customers as Sales Director DOOH, based in Hamburg.
How digital outdoor advertising conquers public space
As mobility shifts, so does outdoor advertising. New locations and technical innovations ensure that the industry remains exciting.