News & Insights

Programmatic advertising has proven itself for years in the online sector and is now conquering younger digital moving image media. Learn more about Programmatic Advertising at Goldbach.

Our wide range of targeting options enables precise playout to the desired target group, without major wastage.

From January 2022, Doodle will be marketed throughout the DACH region by Goldbach. The globally active online appointment planner has been part of the TX Group since 2014.

In future, the marketer Goldbach will use Nielsen figures for bookings via SSP SpotX. On this basis, data quality is checked and target group-based playout is possible.

Programmatic is the latest growth driver and engine of advertising, moreover THE buzz word of modern online marketing, but what does programmatic actually mean and above all: what does it bring?