Term explained simply

Aggregation

TVAudio

What does Aggregation mean?

The media performance of several advertising blocks is cumulated, meaning that the spot can be broadcast in several advertising islands with one booking. This enables higher advertising pressure and simplified planning.

This term is assigned to TV and Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary