Goldbach

Term explained simply

Benchmark

TVOOHAudioOnline

What does Benchmark mean?

A reference value or benchmark used to measure one's own performance (e.g. a click rate) against the market average or competitors.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary