Goldbach

Term explained simply

Call to Action (CTA)

OOHAudioOnline

What does Call to Action (CTA) mean?

A targeted call to action for the user, such as: B. “Buy now” or “Register here”, usually in the form of a button or link.

This term is assigned to OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary