Term explained simply

F24

OOH

What does F24 mean?

The F24 format is a large format for outdoor advertising and is only used in highly frequented top locations. These include, in particular, busy traffic axes, central inner-city locations and heavily frequented junctions. Due to its size and placement, the F24 poster offers very high visibility and is particularly suitable for attention-grabbing campaigns with a wide reach.

This term is assigned to OOH in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary