Goldbach

Term explained simply

Number of cases

TVOOHAudioOnline

What does Number of cases mean?

The number of cases refers to the number of people or households on which data collection or data analysis is based.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary