Term explained simply

Fast Forward Ad (FFA)

What does Fast Forward Ad (FFA) mean?

Non-skippable moving image commercial that is played when skipping or fast-forwarding a linear advertising block in time-shifted TV viewing.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.