Term explained simply

TV day

TV

What does TV day mean?

The television day in the Mediapulse TV panel is set to the period from 2:00 a.m. to 2:00 a.m. These 24 hours are assigned to a single date. So the date change doesn't happen at midnight, but at 2 a.m.

This term is assigned to TV in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary