Term explained simply

Gross Rating Point (GRP)

TVOOHAudio

What does Gross Rating Point (GRP) mean?

A standard measure of advertising pressure (gross reach as a percentage). It relates gross impressions to the total population of the target group. One GRP corresponds to one percentage point of reach within the defined target group.

This term is assigned to TV, OOH and Audio in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary