What does Person in charge of the household mean?
Person who is responsible for everyday shopping in a private household. The Mediapulse TV Data differentiates between a traditional and a modern definition of the person running the household. According to the traditional definition, there can only be one head of household per household. Such a person is identified according to logical-demographic criteria based on age and gender. The modern determination of the household head, however, is left to the panel members; according to this criterion, up to two household heads per household are possible.