Goldbach

Term explained simply

Frequency Class

TVOOHAudioOnline

What does Frequency Class mean?

People who are grouped together according to how often they have come into contact with an advertisement.

This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.

Editorially reviewed by Goldbach. Some terms were adopted from platforms such as Werbekompass and Mediapulse.

All terms in the Advertising Glossary